Making the World a Greener Place One Sustainable Website at a Time
In this episode…
When people think of saving the planet, they tend to start with physical products. They talk about recycling, carpooling to save gas, or conserving water. But do they think about websites?
Tom and Vineeta Greenwood, Co-founders of Wholegrain Digital, are stirring up the conversation about sustainable web design. They realized that most people don’t recognize the carbon footprint of a single website. If there’s nothing to throw away or waste, it must not be a problem. But it turns out that websites use a lot more energy than you think.
The internet lives in giant data centers around the world. Whenever you turn on your phone, stream a show on your TV, or Google something on your computer, the information has to get from the data center to you and back again. Broadband networks use electricity to transmit the data. An individual data center uses roughly the same amount of electricity as a medium-sized town. So, is there any way to conserve energy when we all need to use the internet?
In this episode, Host Ben Cash joins Tom and Vineeta Greenwood, Co-founders of Wholegrain Digital, to discuss how they are making the world a greener place, one website at a time. They talk about their passion for sustainability, why the internet has a bigger carbon footprint than most people realize, and how they find employees and clients aligned with their mission.