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Tom Wilson, the Founder of Wave Changer, a Sydney, Australia-based nonprofit organization talks about his organization's vision to “create a carbon neutral, waste-free surf industry that's respectful to nature, yet retains the innovation, high performance and excitement we all expect from surfing.” In this episode, we also chat about Wave Changer’s mission to enable the surf community to embrace sustainable solutions and reduce its environmental impact and how Tom and his team are going about making this mission and vision a reality. 

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Environmental Initiatives and Consumer Behaviours in the Australian Surfing Industry

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Artwork by Nacer Ahmadi: IG @x.filezzz

Audio by TwistedLogix

In today's world, we're all fans of something, from Sports to Hollywood and even Politics, we all attach ourselves to the success of celebrities – so when they win, we win and when they lose, we lose– This tribal, vicarious relationship between hero and fan creates so much business opportunity because when the emotion of fanaticism takes root there’s no limit to how much we’ll sacrifice to show our devotion. We speak to Michael Gallucci, Co-founder of SportsMemorabilia.com, former VP of Fanatics to walk us through some of the finer points of leveraging fandom. We also visit with Lincoln Eather who breaks down the Surf media winners and losers and which tactics they are using to grow their audiences.

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Today’s episode is with master laminator Alex “Superwolf” Villalobos. Superwolf laminates for Ryan Burch, Joel Tudor, Jeff McCallum, and is well renowned as one of surfing’s finest laminators and resin colorists. Superwolf not only shares his origin story, but also illuminates what you should look for when you purchase a surfboard, how to order a …

Continue reading "205 – Superwolf"

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This episode originally aired on January 20th, 2014. We’re launching the new year with a discussion with surfboard shaper Donald Brink. Donald is renowned for his hand-crafted asymmetrical surfboard designs. In this episode, Donald shares about his youth growing up in South Africa, why he believes nearly all board designs can be improved upon with …

Continue reading "070 – A Study in Asymmetry with Donald Brink (Rebroadcast)"

The post 070 – A Study in Asymmetry with Donald Brink (Rebroadcast) appeared first on Surf Splendor.