weyerbacher

Craft Brew News 09/27/19

(courtesy of BrewBound – www.brewbound.com)

BrewDog USA on Track to Double Sales in 2019

Scottish craft brewers BrewDog are on pace to double its U.S. business this year.

In an email to BrewDog USA wholesalers, chief revenue officer Adam Lambert reported that the company’s depletions (sales to retailers) increased 95% through the first eight months of the year. The company has also sold more than 320,000 case equivalents.

BrewDog’s U.S. home, Ohio, where it built a 100,000 sq. ft. production facility, accounts for 55% of its domestic business, and in-state sales are growing at a rate of 80%.
Sales of core IPAs Elvis Juice and Hazy Jane are up 104% and 95%, respectively, year-to-date. Grapefruit-infused Elvis Juice now represents nearly half (49%) of BrewDog USA’s business, while New England-style IPA Hazy Jane makes up 22% of its business. Sales of BrewDog’s flagship Punk IPA, which accounts for 8% of the company’s business, are flat.

Lambert noted that 16 oz. cans continue to drive BrewDog’s total growth and represent 9% of its total business.

In 2020, BrewDog is projecting its upward sales trajectory to continue, as Lambert told wholesalers that the company’s goal is to once again double its business.

Weyerbacher Reorganization Plan Shows Private Investor Group Backed Out, Internal Investors In


The private investment group announced as a majority investor in Weyerbacher Brewing Company this past April has backed out of the deal, the brewery’s chief operating officer, Josh Lampe, told Brewbound.

Instead, the Easton, Pennsylvania-based craft brewery has turned to a group of seven individuals and two trusts to invest $50,000 in exchange for shares in the business, according to a reorganization plan filed in U.S. Bankruptcy Court in Pennsylvania’s Eastern District.

1518 Holdings abandoned plans to buy a majority stake in Weyerbacher, a 24-year-old craft brewery that sold as many as 19,543 barrels at its most recent peak in 2014, shortly after the company filed for Chapter 11 bankruptcy in April, Lampe said.

“We’ve been going at it on our own, and we’ve got a lot of beer coming out and are making headway with getting everything back in stock, which is a good thing,” he added.
Weyerbacher also owes $1.9 million to other creditors, but those claims are unsecured and the company plans to pay back a total of $186,000 according to the reorganization plan.

Lampe said there have been no layoffs at Weyerbacher since the company laid off two salespeople in February. The company has no plans to close its retail locations in Easton, where it operates a 30,000-barrel production brewery and taproom, or in New Hope, where it opened a stand earlier this year inside a food hall and local market.

Lampe said “We’re still working through our issues, but my main focus is the future of the company and making sure that we are able to keep putting out great beer,”.

Texas Brewers Report Boost from Beer-To-Go Sales Legalization

Eighteen days after Texas’ new beer-to-go law went into effect, manufacturing brewers are reporting high levels of consumer enthusiasm for the opportunity to buy and take home packaged beers from taprooms.

After passing through the Texas Legislature in the spring and being signed by the governor in June, the law allowing the state’s licensed manufacturing breweries to sell beer to-go went into effect on September 1. Prior to the change, only brewers holding brewpub licenses that produced fewer than 10,000 barrels could sell patrons beer for off-premise consumption. The new law allows customers to purchase up to one case of 12 oz. cans (288 oz.) per brewery visit daily.

Peticolas Brewing Company founder Michael Peticolas said sales during the two weeks since the change in the law were the best in the 8-year-old Dallas-based beer company’s history. Peticolas, an attorney turned brewer, was a vocal proponent of changing the law.

“It was a huge team effort to get this thing from concept to actually opening up on September 1, which ultimately is the single biggest day we’ve ever had in our history,” he said.

Austin Beerworks co-founder Adam DeBower told Brewbound in an email that the passage shows that with “a well-thought-out and executed game plan, normal people can in fact still move the needle on the laws that govern our lives.”

Truly Hard Seltzer Named Official Hard Seltzer of the NHL

The Boston Beer Company today announced it has inked a five-year deal for Truly Hard Seltzer to be the “official hard seltzer” of the National Hockey League. The agreement is Boston Beer’s first national sports league partnership.

The sponsorship will begin at the start of the 2019-2020 season on October 2, and will give the brand exposure both through broadcasts and stadiums during the regular season, Stanley Cup Playoffs, and Stanley Cup Final. Truly will also sponsor the Truly Hard Seltzer NHL PreGame during the 2020 Bridgestone NHL Winter Classic as well as the 2020 NHL Stadium Series.

NHL chief business officer and executive vice president Keith Wachtel said in a press release “As the beer category continues to evolve, we’re thrilled to become the first national sports league partner of The Boston Beer Company,”. “With a thriving business across multiple categories, they are an ideal partner to engage with our avid fan base. We’re excited to develop fun and unique activations across their portfolio of brands.”

In December 2017, Boston Beer and the Boston Red Sox announced a multi-year agreement to make Samuel Adams “the official beer of the Boston Red Sox.”


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Live from the Mexican Food Factory in Marlton, NJ Mike and Kevin sample the best pumpkin beers in the world. Southern Tier, Shipyard, Elysian, Weyerbacher, Two Roads, Heavy Seas, Dogfish Head, Cigar City and Schlafly all kindly donated bottles for us to taste and determine which is the best pumpkin beer this year.  Calling in this week will be NBA veteran Chucky Brown to talk about the upcoming season.  Special guest beer expert and judge, Jeremy Brown will be joining us as well.  Tune in for an amazing show

Listen in as we talk to Chris Mosebach from Weyerbacher and Stephen Haas from Schlafly as we discuss pumpkin beer and these two great craft breweries.  Also talking the last week in the NFL, bets and Fantasy football. Listen in at 8pm

“Live” at Brewphoria 12 at Canal Street Pub

Brewphoria at the Canal Street Pub in Reading, Pennsylvania is a semi-annual beer fest that’s brought some of the best breweries from the region and beyond to our hometown since 2007. At the suggestion of Beer Busters Besties Luke and Trevor of Evil Genius Beer, we were lucky enough to arrange to set up shop and record at this year’s edition of the event. Canal Street is truly a gem of the city of Reading (and the host of the Berks County Homebrew Club meetings) and the perfect venue for this legendary but not-over-crowded beer fest. After sitting down pre-game with our featured guests, the aforementioned Evil Geniuses, our ever diligent photographer/DD/brand ambassador Rich gathered up the representatives from the majority of the 19 breweries pouring there to sit down, share some beers and chat a while.

With Natalie DeChico and Christian Mosebach from Weyerbacher Brewing

 

We took a trip to Easton, PA to sit down with two previous podcast guests at Weyerbacher Brewing Company. Natalie DeChico is Weyerbacher’s New Jersey Sales Rep, 2011 Philly Beer Geek and President of the ALEiens Homebrew Club. Christian Mosebach, who joined us last time as brewer for Golden Avalanche, is now beersmithing at Weyerbacher. Another brewer, Zane Miller, also joined us toward the end of the episode. After a tour of this awesome brewery, we got down to business. Dan ran down the news, Wayne debuted a new flavor of Happy Fun Time Games and Steph beerducated us on…well, beerducation. And, of course, we sampled and array of the always fantastic Weyerbacher brews.

This week on The Matchup Zone, we present "The Great Pumpkin Face Off" at Primo South Street in Philadelphia, where we will be sampling Pumpkin beers throughout the show. Shipyard, Southern Tier, Elysian, and Weyerbacher have all donated samples to drink and determine who is the true Pumpkin King.  Located at 326 South St, the new Primo is fully equipped with a beautiful bar and great sandwiches. We will broadcast live on Saturday, October 26th from 6-8. Hang out and stay for the Primo Halloween party that starts at 9pm. We hope to see everyone there.

Listen to the two bearded Vikings as they take down ROGUE DEAD GUY ALE and WEYERBACHER MERRY MONKS and talk about the good ole' days of underage drinking and graveyard hangout sessions!