Don’t condition your customers to quit
In this episode, the focus is on a critical aspect that significantly influences success—customer journeys. The discussion emphasizes the importance of not unintentionally conditioning customers to quit but rather guiding them to complete various stages in the journey.
Using a lead magnet as an example, the speaker highlights the common pitfall of distracting customers instead of allowing them to finish tasks. The key message revolves around creating a customer journey that promotes completion, avoiding the trap of selling too early. The narrative underscores the impact of conditioning customer behavior and the necessity of accountability in relationships.
It concludes with a powerful reminder not to give customers a backdoor exit, emphasizing the value of creating continuous, supportive journeys that lead to growth and progress.
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