why we buy

Get ready for an enlightening podcast episode featuring Paco Underhill, the author of "How We Eat.",”What Woman Want”, and “Call of the Mall.” As a leading expert in consumer behavior, Underhill has transformed our understanding of how people interact with products and spaces. Tune in as we explore his insights into consumer habits, backed by a wealth of research and real-world observations. Don't miss this chance to gain valuable perspectives from Paco Underhill on decoding the intricacies of consumer behavior.

“Why aren't we changing the music to be able to match the demographics of who's in the store?”

Paco, seasoned expert in consumer behavior, offers a unique perspective on store design and its impact on customer experience. Delving into the intricacies of how individuals navigate retail spaces, our guest emphasizes the significance of the decompression zone—a crucial element that defines the transition from the exterior to the interior of a store. By keenly observing customers adjusting their walking speed, peripheral vision, and adapting to changing light, our expert sheds light on the valuable insights derived from this initial store entry phase. Moreover, a thought-provoking concept regarding office and store layouts, where the location of desks reveals organizational hierarchies, with CEOs often situated farthest from the front door. This podcast episode promises to be a thought-stirring exploration into the subtle yet impactful aspects of consumer behavior and spatial design.

 

“If you walk into an office building, Or you walk into a store and you find the desk farthest away from the front door. That's where the person in charge sits.”

 

The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

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The CPG Guys, Sri & PVSB, are joined in this episode by Paco Underhill, legendary author of the seminal book on shopping behavior, "Why We Buy" which has been in continuous print for 20+ years.

Paco answers these questions posed to him:

1. Your book “Why We Buy” was published over 2 decades ago yet remains, to this day, in publication in 28 languages to the tune of 100,000 copies per year? What, in your opinion, is the timeless constants of its content that keeps people wanting to buy it and learn from it?
2. Is North America still the epicenter of retail innovation in this world? If not, where do you think this is really happening? 
3. How has consumer access to information changed the retail shopping experience?
4. What has been the disruptive factor of private label products in North America that has consumers gravitating to Kirkland, Simple Truth, O Organics, President’s Choice and the like?
5. If 80% of weekly purchases over age of 40 are the basically the same items, what is the impact on CPG companies & packaging?
6. What is the impact of the smart home with a smart kitchen and voice OS on purchasing behavior and efficiency?
7. How are technology and big data enabling better customization across the consumer journey?
8. In your consulting practice Envirosell, You have spent an enormous amount of time observing consumer behavior to draw meaningful insights. Why, in this digital age, is this still an important skill?

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DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.