wiifm

WIIFM – What’s in it for me? This is one of the central marketing and sales questions that you need to know the answer to in order to sell more stuff!  So, do you know what’s in it for your customer or client if they purchase your product or service?  Listen to today’s episode and let’s chat WIIFM. It’s such a great episode with so much GOLD.  You can find the show notes at www.socialmediaandmarketing.com.au/240

Take a listen to episode 240 and hear the GOLD!

WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social  

READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge  

WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads  

SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/240   

DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

In this episode of Let Go & Lead, Dani Brown, Senior Vice President and Chief Information Officer at Whirlpool Corporation, speaks with Maril about the ins and outs of digital transformation. They discuss the vital role that the human side of business plays in all change management, the power of leading with “Why” and the new developments in technology and systems thinking that are helping the most innovative corporations adapt and stay ahead. Listen to the full episode below.

Learn about:

7:08 How to build trust and credibility when leading a transformation

10:21 The importance of listening as a leadership skill

20:10 Untapped opportunities within digital transformations

22:03 How Whirlpool enables cross-functional collaboration

24:37 New technology opportunities leaders should have on their radars

Dani leads the Global Information Systems division of Whirlpool, spearheading the household brand’s technology portfolio. Previously, she was vice president and CIO at Brunswick Corporation. Prior to that, she served in various leadership roles at DuPont.

Dani is a member of the board for the PRA Group, a global leader in acquiring and collecting nonperforming loans. She has a Bachelor of Arts in Computer Science from the Indiana University of Pennsylvania, a Master of Science in Information Systems from Pennsylvania State University and an MBA from Drexel University. As a Six Sigma Black Belt, Dani is internationally recognized as a professional advanced in process improvement tools and techniques.

Apple Podcasts: https://podcasts.apple.com/us/podcast/let-go-lead-with-maril-macdonald/id1454869525 

Spotify: https://open.spotify.com/show/5Gaf7JXOckZMtkpsMtnjAj?si=WZjZkvfLTX2T4eaeB1PO2A 

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9sZXRnb2xlYWQubGlic3luLmNvbS9yc3M 

Stitcher: https://www.stitcher.com/show/let-go-lead 

— 

Gagen MacDonald is a strategy execution consulting firm that specializes in employee engagement, culture change and leadership development. Learn more at http://www.gagenmacdonald.com.

Hey Corporate Decision Maker!  Hey Small Business Entrepreneur!  So what's in it for you?  What does a cruise retreat really have to offer, besides being a nice thing to do?  Please the layers in today's quick episode.

Get your Cruise Retreat Toolkit: http://www.cruiseretreattoolkit.com

Schedule your Cruise Retreat Brainstorming Session:  https://calendly.com/ritaventures/retreatbrainstorm

Get in touch:

• Visit: http://www.ritaventures.net
• Email: rita@ritaventures.net

Follow me:

• https://www.facebook.com/ritaventures/
• https://www.instagram.com/ritaventures/
• https://www.linkedin.com/ritaperez19/

Hey Corporate Decision Maker!  Hey Small Business Entrepreneur!  So what's in it for you?  What does a cruise retreat really have to offer, besides being a nice thing to do?  Please the layers in today's quick episode.

Get your Cruise Retreat Toolkit: http://www.cruiseretreattoolkit.com

Schedule your Cruise Retreat Brainstorming Session:  https://calendly.com/ritaventures/retreatbrainstorm

Get in touch:

• Visit: http://www.ritaventures.net
• Email: rita@ritaventures.net

Follow me:

• https://www.facebook.com/ritaventures/
• https://www.instagram.com/ritaventures/
• https://www.linkedin.com/ritaperez19/

Concept discussion about What's in IT for me?
Introducing you to our new communication tool to let you know what IT at Montana State University has for you. Whether it's new features for applications, assitance from one of our top notch service departments like IT Purchasing, Network and Data, Research and Cyberinfrastructure. Whatever it may be, check out this podcast every week for fresh information, interviews, tips and tricks, we'll let you know What's in IT for you.

visit www.montana.edu/uit/wiifm for more information about what IT has to offer you.

Keeping Attention:   A Bored Mind Says NO!

It is common sense to realize you have to keep your audience's attention in order to persuade them.  If you lose them, you lose your chance for them to understand and accept your proposal.  We know from our own personal experience that we tend to let our minds naturally drift when we are listening to other people.  We cannot focus on one item for too long unless we are forced to do so.  Master Persuaders can make a person want to pay attention and stay focused.  You may lose your audience’s attention from time to time but it is your job to bring them back to full attention status.  You can help your prospect lose track of time.

Some estimate that the average adult attention span is about 18 minutes.  What’s more, studies indicate that attention spans have been decreasing steadily over the past decade.  After our attention span is lapsed, we fall into boredom and no longer listen.  You have to be creative to maintain the mental involvement that is required to persuade a mind.  One way to keep the mind harnessed is to give your audience enough time to process what you are telling them. You can tell by the look in their eyes if you have lost them.  I'm sure you have taken seminars or college classes where you have been completely lost.  When the professor asks questions, you don't raise your hand because you have no idea what is going on.  Give your listeners enough time to absorb what you're saying, but obviously not so long that they become totally bored and detached.

Some more ideas on ways to help people choose to pay attention:

•Use questions                                   

•Make startling statements

•Use quotes                            

•Change mediums

•Speak in the first person       

•Present new and innovative ideas

You can see that these techniques are used to grab back the attention of your listeners when their minds have started wandering.  Employed properly they will bring your audience’s attention back to you.