wildkat

Hailing from the German equivalent of the Von Trapp family with plans to be a solo violinist, Kathleen’s career took an unexpected pivot when she was unceremoniously sacked from her first job and bumped into Richard Branson in the veg aisle in Marks and Spencers.  Gathering her thoughts alongside her graphic designer boyfriend Alan Long, she launched WildKat PR, a creative PR agency for classical music, something that Kat felt needed a serious change of image. From being less awkward on social media, to finding out whether we really have to be ‘across all platforms’, onto resilience and recovery in the face of failure, we explore the highs and lows of Kat’s journey, and discover tips on how to survive and thrive in the performing arts world.

Find out more about Kat here and more about WildKat PR here

Follow Kat on Twitter here and Instagram here, and read more about her latest venture PostKultur here.

Managing Director of WildKat PR Olivia Brown chats to Nina Brazier about her journey to the top of the music PR industry, and offers insight for creatives on how to strategically promote themselves in the world of social media and beyond. Olivia played musical instruments from a young age, but suffered badly from performance nerves. Finding a music degree that didn’t focus fully on performance, she studied at Leeds University and, discovering one of the year in industry options came complete with a company dog and rumours of cake, joined WildKat PR in London as an intern.  Olivia later joined the company full time, and with strategic support from founder and owner Kathleen Alder, made her way in a few short years to becoming the Managing Director of their PR offices to lead the company’s global operations in London, Berlin, Paris, New York and LA.