Honoring the Personal Branding Aficionado, Forbes Columnist, and Authentic Industry Creator, William Arruda as THE Tenured Influencer since
âPersonal Branding is deadâ ⦠what? William started an international presentation this year with this provocative statement helping the Career Coaches & Personal Branding Strategists in the room get clear about the future of authentic digital branding for each person â and the need to start sharing via video. Initially enamored with TV ads and how they could move consumers to purchase, Williamâs career was hopping as a corporate marketing person prior to pioneering the first personal branding certification program to a) share his methodology and b) to create a real community of personal branding experts to spearhead social sharing creating a seamless experience on/offline. Our host, Grace Lanni, first studied Williamâs program to jump full steam into being what William touts her as the Branding Influencer for Consultants. Both William and Grace agree: No personal brand lives in a vacuum; differentiation & uniqueness are defined by the network.