workhound

Driver retention is tough, everyone is talking about it. Of course, recruitment is tough too - how do you get leads coming in? How do you get drivers on the phone? But it’s retention that’s the big topic of conversation - once you’ve got drivers, how do you make them stay?

Rachel Lovell is Vice President of People Operations at Milan Supply Chain Solutions. She started with them 15 years ago, with no driver’s licence, straight out of high school, and worked her way up through the ranks to where she is now, handling recruitment and HR.

“I'm like the Milan cheerleader, I love the company, I bleed blue is what I tell people because that's one of our main colours. I want everybody's experience to be like mine, I want this to be a hire to retire company.”

But the biggest challenge she’s up against is retention.

“Retention is so important because we need to retain them not just in our own company, we need to retain them in the industry. That's why it's an industry wide effort and why you hear it happen so much.”

From the messaging from leadership, to adding to their driver experience team, to utilizing the data from Workhound, to the biggest feedback they’ve received, don’t miss this latest episode of Recruit and Retain with Rachel, and learn what Milan have done to operationalize retention.

What you’ll learn about in this episode:

• Why Milan is a hire to retire company
• The biggest changes in driver retention
• Becoming driver obsessed
• Utilizing Workhound
• Why communication is key to retention
• Driver retention manager

How to connect with Rachel Lovell:
LinkedIn - Rachel Lovell
Milan Supply Chain Solutions

In this special episode of Recruit and Retain, coming from the FreightWaves Carrier Summit, Chad talks with Max Farrell, CEO and co-founder of WorkHound, the real time feedback platform for over 35,000 drivers across the US. Companies in the trucking industry use WorkHound to help improve their driver retention.

But just how do you engage with drivers during a downmarket? What can you do to weather the current storm? 

“There aren't best practices about how to connect with drivers you had to lay off in the middle of the pandemic. And so you have to try new things right now and experiment and innovate on the fly, because there's no manual for this.”

In this insightful episode, Chad and Max share lots of easily implementable tips to help carriers continue to grow despite the recession: from knowing what KPIs carriers should be measuring, to how to engage with drivers during a pandemic, and building a driver alumni network. 

What you’ll learn about in this episode:

• The issue of measuring vanity metrics
• The metrics that show the retention of quality drivers
• Understanding turnover to reduce it
• Recruitment tactics to engage in a down market
• Soft layoffs and building an alumni program
• Pay for retention, not just recruitment

How to connect with [Max Farrell]:

• LinkedIn - Max Farrell
• Twitter - @MaxOnTheTrack

What can you do to make positive changes in your carrier? How do you take feedback from your drivers and implement it? What are you doing to communicate with your drivers? How often are you communicating? How are you doing that communication? 

Welcome back to Recruit and Retain, Trucking Edition. This week we are talking to Max Farrell, 

CEO at WorkHound, the company giving a megaphone to frontline workers. 

“If you haven't looked at WorkHound in the past, WorkHound is a platform all about getting driver feedback, so that it can be actionable for a carrier.”

So if you’re concerned about how current events are impacting your drivers, and what kind of feedback you’re receiving from them, as well as what type of leadership is being displayed in the trucking industry right now, you’ve come to the right place. 

“I think now is a perfect time to be scoping out how do we become a better version of ourselves. We can either operate in fear and let the fear take us and not do anything productive, or we can just say, ‘how do we come out of this a better version of ourselves?’ I prefer the latter.”

What you’ll learn about in this episode:

• How WorkHound can help your business
• Leadership in trucking
• Early denial around Covid-19
• Hazard pay
• Trucking is the backbone of the American economy
• How to onboard remotely
• Planning for future recruitment

How to connect with Max Farrell:

• www.workhound.com
• max@workhound.com
• Driver feedback report on COVID-19

This episode of the podcast Business & Technology in Tennessee explores the value of feedback in the workplace with Max Farrell, CEO of WorkHound. Especially in the case of distributed workforces, company leadership faces a difficult challenge in keeping the pulse of their employees. In many cases, the issues that employees are facing on a daily basis — and even the issues that ultimately lead them to resign — could be resolved if managers were simply made aware. WorkHound seeks to solve the costly issue of employee turnover with a simple texting-based technology solution that allows for employees to submit anonymous feedback in real-time.

Listen to the full episode to find out how WorkHound is using its platform to help companies build stronger relationships with their employees and become more desirable places to work.