working with media

Dena Vick is a Public Relations and Media expert who has a deep background in the fishing and marine world and has worked for many diverse entities in the outdoor space. She has also helped many anglers get and keep fishing sponsorships and find new fishing sponsorship opportunities.

This week we open a conversation with Dena about how PR and Media fit in the fishing business, in terms of brands and companies, and also how a company's national prostaff fits within a public relations or marketing campaign.

As you grow into your career  and learn more about how to get fishing sponsorships you will eventually work with a Public Relations person and it's important to understand what they do and how they work.  A PR person can amplify YOUR brand image as they work with their brand clients and really amplify your fishing sponsorship opportunities so it's essential that you do everything you can to make their job as smooth and easy as possible.

And some of you listening may want to consider a career in Public Relations within the fishing industry. If you're a good communicator who loves the outdoors, this could be a perfect career path for you.

Something else that might help you is my free Guide to Working with the Media.
Download it here.
https://www.fishingbusinessschool.com/guide-to-working-with-the-media

And there's more good stuff at my website
https://www.fishingbusinessschool.com/

Digital advertising will account for 53% of ALL the advertising dollars spent in 2020. Worldwide, digital advertising will likely hit $336 billion. That’s a lot of zeroes. So it’s no wonder that everybody seems to be trying to figure out how to create more content. After all, content is necessary for digital advertising. If you don’t have digital content, you don’t have a place to run ads.

Jim Sexton might be the foremost expert on digital content in the fishing industry. That's because he runs all of the digital platforms for B.A.S.S. which is the largest media platform in the bass fishing industry. 

Great information here and I've also put together a free resource for you to download that puts everything you will learn today together for you.  You can find the Fishing Business School's Guide to Working with the Media at 

https://www.fishingbusinessschool.com/sexton

Download this free guide and let us know what you think.