world animal protection

Bev Boyle, who is the Global Head of Media at World Animal Protection, plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that is making change; Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change to their products. Bev also shares how her global team works with media. How they have adapted processes to work with modern media change & their dedication to responding to animal news and journalists requests in less than 60minutes. They cover the campaigns that have made the biggest impact and have helped save animals, the components and how the team measure them, especially when the biggest KPI is often changing international tourist trends. Bev also shares her insight on the challenging financial climate for charities right now and how World Animal Protection are making efficiencies that all PR teams can take inspiration from. Special Guest: Bev Boyle.

I bet you never considered Canada a country that trades internationally in wildlife. We do, and here’s what we can do to ensure our love of nature is healthy for all. Episode 75 of Outdoors with Lawrence Gunther is pleased to have Melissa Matlow from World Animal Protection as our featured guest. About Outdoors with Lawrence Gunther: Listen live Saturdays and Sundays at 2:30 p.m. Eastern over basic cable on AMI-audio, or stream episodes as a podcast. Send us your comments at Feedback@AMI.Ca and please rank us on Apple Podcast. For more Lawrence Gunther check out Blue Fish Radio The Blue Fish Radio show features subjects and people of special interest to the future of water, fish and fishing, and is ranked as one of the top 30 fishing podcasts on the internet.   Each week the host, Lawrence Gunther, interviews Canada’s “giants” in the fishing industry,  CEO’s of conservation and sport fishing organizations,  leading fish biologists and researchers, government scientists and politicians, and people with local and indigenous knowledge who exemplify the spirit of conservation and citizen science.   The Blue Fish Radio Show is the official fishing podcast of Outdoor Canada Magazine. The Show is also rebroadcast across Canada 5-times each week by AMI Audio over basic cable and satellite TV.