woundcare

Rob Fuller, Managing Director and Co-Founder of Sterasure and David Whiteside, Fractional Executive responsible for business development of BIHOCL (pronounced "bio sel") PureCleanse Antimicrobial Solution, speak with Linda about leveraging experienced fractional executives to bring products to the Canadian healthcare marketplace.

 

Meet Rob, The Managing Director of Sterasure, a Canadian Medical device startup based in Kitchener/Waterloo, ON. Rob and his co-founder Bill launched Sterasure to improve patient outcomes through SSI prevention and technological innovations to tackle anti-microbial resistance across healthcare institutions globally. Rob has been involved in starting & building businesses in both healthcare and non-healthcare fields and recently exited another company he ran in the medical laser industry to focus his attention on tackling these urgent & pressing issues. Rob brings an eagerness and drive for solving complex problems, particularly in the medical device and biotechnology sector.  Sterasure has recently launched BIHOCL PureCleanse, a new innovative antimicrobial skin and wound solution.  To learn more, please go to www.bihocl.com

David Whiteside is a seasoned professional with over 20 years of experience in the medical device industry. As a sales and marketing leader, he deeply understands market access, key account management, and GPO operations. Throughout his career, David has worked with a range of companies, starting with large multinationals such as Johnson & Johnson, Medela, and Hollister, and now specializes in helping smaller Canadian health science companies grow their revenue in Canada, the U.S.A and Europe. With his expertise and entrepreneurial spirit, David has a proven track record of success in driving revenue and growth for his clients. His passion for the industry and his experience and leadership skills make him a valuable ‘fractional’ asset to any team.

There are a lot of misconceptions about what it means to work in medical sales, whether in pharmaceutical sales, medical device sales, or diagnostic testing. And that happens most especially in a role like trauma. In this episode, Julia Greenspan debunks the myth of medical device reps in trauma sales and levels the playing field in orthopedic trauma. Julia Greenspan has 23 years of operating room experience and over 15 years in medical devices. Specializing in ortho trauma has given her experiences as a sales rep, senior sales rep leading trauma teams, training and managing successful associates, spearheading medical education programs for surgeons, and more. Tune in as Julia takes us deep into what it means to be in medical sales, especially in trauma.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Medical Sales Podcast Community today:

• evolveyoursuccess.com

The Story of an Entrepreneur, Wound Care Clinician and Property Owner with Jonathan Johnson, MD

Trisha’s guest today is Dr. Jonathan Johnson, a private practice physician based out of Washington, D.C. He is a wound care doctor who owns and operates two private practices: Comprehensive Wound Care Services and Capital Aesthetic and Laser Center. We walk through his journey from medical school to private practice and why he owns the property where he operates his practices out of—in the Foggy Bottom area of Washington, D.C. He shares with us the changes he has made to his practice to adapt to his patients’ needs, as well as a strategy to grow in the future, based on where healthcare is heading. Finally, we discuss the value he places on educating others on wound care to achieve the best outcome!

 

In this episode, we talk about…

 

• [03:07] Dr. Johnson on his two Washington-based private practices
• [05:29] What it’s like to practice in eleven different states
• [07:24] Why Dr. Johnson provides educational resources for patients and clinicians
• [08:53] The importance of continuity and communication in wound care
• [10:25] Why Dr. Johnson got into wound care and, later, aesthetics
• [12:35] How healing a wound can literally change a patient’s life
• [14:58] How Dr. Johnson combines medicine and smart technology
• [17:23] When Dr. Johnson decided to get into private practice
• [20:09] How important it was for Dr. Johnson to own his real estate
• [21:25] Handling the property management side
• [22:18] Lessons learned about purchasing and managing your own property
• [23:56] The three types of patients Dr. Johnson sees
• [26:36] Dr. Johnson’s first job
• [30:32] What Dr. Johnson would be doing for a living if he were not a physician
• [31:40] What Dr. Johnson is reading right now for news, information, and inspiration
• [33:19] One thing that Dr. Johnson does every day for healthy self-care
• [34:18] Is a person born with a desire to heal or is it learned through healthcare training?

 

Links to resources:

 

Dr. Jonathan Johnson: Comprehensive Wound Care Services | Capital Aesthetic and Laser Center | LinkedIn

 

Teladoc

Oscar

INROADS

Blinkist (app)

The Intellectual Devotional (book)

 

 

Subscribe, rate and review: www.providerspropertiesandperformance.com

 

Schedule a healthcare real estate investment strategy consultation: https://docproperties.com/free-consultation-trisha-talbot/

 

About Trisha:

WEBSITE: www.docproperties.com

LINKED IN: https://www.linkedin.com/in/trishatalbot/

Email inquiries to: info@docproperties.com

Dr. Hetal Thakore is a pioneer in hospital medicine having taken on the role of hospitalist administrator at the Medical College of Georgia immediately after finishing his internal medicine training at that institution. And over the next 17 years, he refined and expanded that role. Today, he Medical Director of Burn Medicine and the Associate Medical Director of Acute Rehabilitation for Doctor's Hospital of Agusta, he also owns and operates Minaxi, medical consulting company based in Augusta, Georgia.

Show notes at https://rxforsuccesspodcast.com/35

 

The CME experience for this Podcast is powered by CMEfy - click here to reflect and unlock credits & more: https://earnc.me/kjwtOx

Dr. Zollinger has more than three decades in general, cardiovascular and thoracic surgery as well as certification in Undersea and Hyperbaric Medicine. A well-respected clinician, educator, and organizational leader, Rick has been a member of and held appointments with The American College of Surgeons, North Carolina Surgical Association, The Southern Surgical Society, The Society for Thoracic Surgery and The International Surgical Society.

Show notes available at https://rxforsuccesspodcast.com/12

Joseph Frenkel is the owner of Heel Me Podiatry & Wound Care, St Kilda, Victoria. He is a La Trobe University Graduate and completed his Master of Science with a specialty in Wound Healing and Tissue Repair at Cardiff University, and his Professional Diploma of Dermatology at Bond University. 

If you've never looked at wound care as an exciting topic or area of interest in podiatry, I think you may change your mind after listening to this particular episode. 

On this episode we discuss:

• Had a passion for wound care, even as a student
• Almost burning out after five years by not following his passion.
  • The daily ritual of routine nail care, orthotics and ingrown toenails were making him brain dead.
  • Just cutting toenails felt like a waste of his passion and knowledge, but he is not saying this area of podiatry is not essential. 
• His big reason to start more study was to re-energise his career, he wanted to be doing something he loved. 
• Studying at Cardiff University: He knew from day one that this was were he needed to be and wound care was what he was supposed to be doing. He also met a fantastic group of health professionals from different professions with the same interests and passion. 
• Adding a sub-specialty adds variety to your workload and is a stepping stop to other opportunities. 
• Podiatric Dermatology 

"What got me excited about wound care was the ability to affect change. It has a quite exciting immediacy". 

• The difference between what we learn about wound care as an undergrad compared to doing a postgrad course.
  • Ability to think critically
  • The undergrad course is just a knowledge dump
  • The postgrad course gives you broader knowledge and hells you make quicker decisions in regards to referrals.
    • For example, not all wounds are not wounds (Venous Eczema)
• The benefits of good referrals between health practitioners
• Practice Ready Podiatry - aimed at new grads help them think clinically

"If you do what you love, it creates opportunities, creates business and it creates energy".

• When you share knowledge, it's like a boomerang it comes back to you. 

Marketing Doesn't Mean You're Selling Out As A Podiatrist

Marketing is an extension of you. If people don't know about you-you cannot help them, and best of all, you have complete autonomy over how you sell yourself. Marketing professionally or unprofessionally, the choice us yours. 

You need to know what you like and what you don't like and then focus on the areas you want. 

It's crucial to establish your identity. Not just on who you are, but also what you want to do. Always do what you like and build around this. It's not about having multiple clinics. 

Where to Get Started With Would Care

• Upskill yourself
• Network with others with a common interest
• Join Wounds Australia
• Join wound interests groups (Facebook)
• Do short courses
• Go deeper with taking on a Masters Degree.  

 

The loss of a limb can be devastating and is likely to cause significant disruption to many aspects of a person’s life. As well as the expected effect on a person’s mobility...

Dr. Leohne is a certified wound specialist and an active member of the APTA. In the interview we discuss how physical therapists can play a vital role in wound care. She talks about the types of wounds that can be treated, how to treat them and the role of the APTA in advocated for PTs […]