Launching Big & Holding Strong 🚀 Practices & Strategies to Successfully Launch Products With Vito Peleg
Vito Peleg's journey has been pretty remarkable. From his roots as a touring musician, he transitioned to a freelance developer and soon stepped into the shoes of agency owner and CEO/founder. Much of his success can be attributed to his experience in product market research, marketing, design, and making them work together seamlessly to launch products (and launch them big).
Vito's flagship projects include Atarim — a collaboration platform that provides a seamless workflow experience between agencies/businesses and their clients — and Bertha.ai, the world's first AI-based writing assistant for WordPress.Â
In 2019, Vito and his team launched WP Feedback and earned $100k in revenue in the first thirty days. From there, they rode the waves of growth and reconfigured WP Feedback into Atarim. In this episode, we investigate Vito's strategy for success by unpacking how to build a solid foundation from which to launch a product — from establishing product-market fit to figuring out marketing and growth tactics.
----
Thanks to Vito for joining us and providing such valuable insights into product launches. Join us next week with Miriam Schwab to chat about partnerships and the power of collaboration for success.
plugin.fm is brought to you by Freemius, your all-in-one eCommerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to plugin.fm to check out previous episodes.
