David Wachs, founder and CEO of Handwrytten, joins me for this episode of It's Marketing's Fault.

Key takeaways:

• Handwritten notes have a 3x higher open rate and 27x higher response rate than printed mailings
• People perceive handwritten notes as one of the most personal forms of communication
• Automating handwritten notes helps brands stand out in a crowded inbox
• Nonprofits see significantly higher re-donation rates when sending personalized thank you notes
• Integrating handwritten notes into existing tech platforms makes the process scalable

https://www.handwrytten.com/
Consumer Outreach Survey: https://www.handwrytten.com/consumer-survey/
LinkedIn: https://www.linkedin.com/in/davidwachs/

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80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

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