ESPN’s Big Bet on an F-Bomb-Throwing YouTube Star
As ESPN tries to transition to streaming and attract younger viewers, the sports-media giant is venturing outside its comfort zone with its newest star: Pat McAfee. WSJ's Isabella Simonetti explains why the F-bomb-throwing former NFL punter is a big bet for the network.
Further Reading:
- ESPN Bets Big on Pat McAfee, an F-Bomb-Throwing YouTube Star
Further Listening:
- How Americans Watch Sports Is Changing
- The Troubled Second Act of Disney CEO Bob Iger
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