#youtility

Over the years I have gained much experience marketing for my various companies that I own, events that I have promoted, products I have brought to market, and crowdfunding campaigns I have launched. I’ve promoted on TV, Blogs, Podcasts, Facebook, and most recently I have been spending a lot of time on snapchat. I’ve been introduced to many marketing materials and books on marketing, but my favorite marketing book by far is Youtility by Jay Baer. I liked this book so much I promoted it on the Saturday Morning Meeting show in Arkansas a little over a year ago. Finally, I’ve been able to get Jay Baer on my show and share his Tips and Tricks of Marketing.

In my recent podcast I spoke about building lasting relationships and building a powerful network. You need to add a massive amount of value to others and always be giving. This goes with marketing as well. The more valuable and free content you give out the more trust you will build with an audience. Not only will you build trust but also you will become an authority in your field. Those people that trust you will eventually need your services and eventually will buy from you.