Opinion: Will Zellers 2023 Reboot Be A Success?
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Craig and Lee talk about Zeller’s brand reboot in 2023, including the new shop-in-stores currently under construction within Hudson’s Bay stores as well as the introduction of food trucks with some favourites from the past. Will it be a success, or will Canadians be disappointed with what’s to come?
Retail Insider content discussed this episode:
- Zellers To Open Initial 25 Stores In Canada With Potential Return Of Mascot ‘Zeddy’
- Zellers Announces 25 Shop-In-Shop Hudson’s Bay Locations Including Details On Store Sizes
- Zellers Will Have Uphill Battle To Be Successful And Drive Profits For HBC: Expert [Interview]
- Zellers To Launch Food Trucks In Effort To Drive Traffic To Bay Stores
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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/
