zenpilot

Topics discussed in the episode:

• The Importance of Crafting a Content Strategy
• Marketing Content Strategy Best Practices shared by Ross Crooks
• The Evolution of Column Five's Content Strategy
• Career Opportunities with Column Five

Resources mentioned in this episode:

• Ross Crooks on LinkedIn
• ColumnFive
• Column Five Careers
• Mint.com
• Noah Kagan on LinkedIn
• Uber
• LinkedIn
• GitHub
• QuickBooks
• Turbo Chart
• Brex
• Ramp
• Gray MacKenzie on LinkedIn
• Andrew Dymski on LinkedIn
• ZenPilot

Brandon Ward is an Agency Advisor for ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. As an Agency Advisor, Brandon helps agencies leverage ZenPilot’s solutions for their specific needs.

After studying marketing at Marshall University, Brandon held marketing roles at several start-up companies and was the CEO of a growing CBD business called Lifted Innovations. In 2019, he created his own agency, Advisory Cure, before joining the team at ZenPilot.

In this episode…

Owning a digital agency is no easy task. Some agencies are generating off-the-charts sales and need a path for scaling the company. Others are waiting to get organized before their business can take off. Either way, ZenPilot can help.

ZenPilot is designed to help agencies streamline their processes so they can offer quality services to every client and boost sales. As a previous agency owner, Brandon Ward knows that it can be difficult to achieve success without a great system. That’s why he implemented ClickUp from ZenPilot for his own agency — and eventually joined the ZenPilot team.

In this episode of Agency Journey, Gray MacKenzie is joined by Brandon Ward, an Agency Advisor at ZenPilot, to discuss the importance of mapping out the systems within your company. Brandon talks about what he learned from his mistakes as a former agency owner, how he got connected with ZenPilot, and what excites him about the company’s future. Stay tuned.

Gray MacKenzie is the CEO of ZenPilot, an agency training business that gives digital agency teams the structure they need to grow quickly and sustainably. They've helped over 1,600 agencies over the past 10 years. ZenPilot enables agency transformations from chaos to clarity through a combination of hands-on consulting, analysis, community, training, pre-built assets, templates, and processes. They serve to accelerate and de-risk your agency’s journey towards growth.

Gray is also the Founder of GuavaBox, a company that helps B2B tech and SaaS companies build a better growth strategy by applying a proven process to the four pillars of growth: positioning, lead generation, sales, and pricing.

In this episode…

Your kickoff call can either create an efficient onboarding process or set off alarm bells in a client’s mind. One of the biggest onboarding mistakes your agency can make is mismanaging the kickoff call. How so? A common misstep is forgetting to restate expectations or misrepresenting them. 

You can misrepresent expectations when your sales promise does not align with the deliverables you state during your kickoff call. Such misalignment of expectations is one of the many onboarding roadblocks. What are the other onboarding frictions, and how do you smoothen them out?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Gray MacKenzie, Founder of ZenPilot. They talk about productivity tools for agencies, how to create a smooth onboarding process, and how ZenPilot is helping agencies grow. Stay tuned to catch all the insights.