005: Shopify brand owner or employee? (which should you choose)

In this episode, Matt and Richie have their Black Friday Cyber Monday 2022 recap. They discuss Facebook ads, building a business/brand and their professional goals for 2023. Richie starts off by sharing his BFCM earnings for Birdie compared to the other years, the strategy he used and how he allocates his marketing budget. They dive into what he made on Amazon, Shopify and his plans for TikTok next year. While Matt hops into what he did with Stumptown Mattress during BFCM, his No Sale winning strategy, an update on Stumptown’s website and the Twitter debate going on about performance marketing and Facebook ads.

👑Check out our other podcast Ecommerce Uncovered
Watch or listen to it here!

💜 Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
🟢 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
📹 Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE
🌐 Website: https://www.shesbirdie.com/
🐦 Twitter: https://twitter.com/richmashine
🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

*

📹 Watch this episode on YouTube
https://youtu.be/54SMajDoTDw

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

In this episode, Matt and Richie discuss missed opportunities, potential growth options and how they could have handled older marketing events in the past. They dive into Richie’s plans for 2023 Q1, his customer service systems and the possibility of Birdie having a podcast. Matt also asks Richie about Birdie’s Black Friday strategy, Amazon FBA revenue and their holiday ad spend plus what to do with your evergreen ads during that time. They finish off by going over SUPER underrated apps for your Shopify store such as Recart SMS, Retention.com, Slippy.io and much more.

👑Check out our other podcast Ecommerce Uncovered
Watch or listen to it here!

💜 Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
🟢 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
📹 Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE
🌐 Website: https://www.shesbirdie.com/
🐦 Twitter: https://twitter.com/richmashine
🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

*

📹 Watch this episode on YouTube
https://youtu.be/a286-BB0buE

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify

In this episode, Matt and Richie discuss Black Friday being around the corner and annual plans for 2023. Matt goes into his annual goals for StumpTown Mattress for 2023, how he plans to spend his marketing budget, his email marketing strategy and secret strategies for increasing customer relationships and engagements using Bonjoro. Matt also goes into more strategies using multiple Shopify apps, methods for partnerships/referrals and possibly having StumpTown Mattress dive into Amazon FBA.

👑Check out our other podcast Ecommerce Uncovered
Watch or listen to it here!

💜 Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
🟢 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
📹 Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE
🌐 Website: https://www.shesbirdie.com/
🐦 Twitter: https://twitter.com/richmashine
🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

*

📹 Watch this episode on YouTube
https://youtu.be/54SMajDoTDw

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

In this episode of Brand Builders, Matt Lady and Tom Brown discuss Richie’s text about Matt running ads for his upcoming brand and breakdown how to start the brand itself from getting products to launch date. They also breakdown a competitor's brand that does something similar and how to improve upon what they are doing. On top of that they discuss content strategy & niching down for promotion plus the Shopify apps and process for setting up a new store. They also give advice on how to pre-launch your brand, ordering samples, bundles, discounts, designs and go over how simple it is to create a loyal audience with loyal customers.

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

*

📹 Watch this episode on YouTube
https://youtu.be/3IxtE1QRVBQ

💜 Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify

https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

In this episode, Matt and Richie go over a recent interview they both listened to about OpenStore’s (aggregator that buys Shopify brands) strategy for growth, Amazon’s second Prime Day results for Richie’s brand Birdie and Matt also dives into potentially setting up StumpTown Mattress on Amazon. They also take the time to talk about Q4 Black Friday 2022 pros and cons & Richie’s Black Friday strategy for BirdiePlus.

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE

🌐 Website: https://www.shesbirdie.com/

🐦 Twitter: https://twitter.com/richmashine

🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

Marc’s Agency: https://tyde.agency/

*

📹 Watch this episode on YouTube

💜 Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify

https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

In this episode, Matt and Tom talk discuss a mind blowing ad creative that left them both speechless in how simple but profitable it has been, their thoughts on going back to the basics, the coming shift in what Head of Growth means to a DTC brand, Tom’s thoughts on Shop Cash (Shopify’s Cash Back Program) and Matt, Tom & Richie’s potential growth consultancy for Brand Builder listeners.

👑 Special thanks to our sponsor Checkoutlinks.

Go to www.checkoutlinks.com/matt for your DISCOUNT today!

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

*

📹 Watch this episode on YouTube
https://www.youtube.com/channel/UCyFu3AqyAvq58sV7CID9Xrw

💜 Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify

https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

In this episode, Matt and Richie go through Richie’s background, career, Birdie's creation plus how it works, how he helped turn Birdie into an 8 figure brand as well as how Richie and his team built a SaaS for Birdie in less than a year. Richie also shares his thoughts on packaging, when he knew that Birdie could be a big deal, strategies he used to get it where it is today, how his plans start and adapt over time and also shares the lessons he’s learned along the way.

👑 Special thanks to our sponsor Checkoutlinks!
Get a your Brand Builders Listener Discount by going to:
checkoutlinks.com/matt

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE
🌐 Website: https://www.shesbirdie.com/
🐦 Twitter: https://twitter.com/richmashine
🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

*

📹 Watch this episode on YouTube

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

In this episode, Matt and Tom talk discuss Tom’s official Twitter announcement of joining Hutch, his advice on balancing marketing vs sales plus his strategy for both paid and organic growth. They also dive into the benefits of short term growth vs long term growth and how Tom handles all of the processes of running a brand. Matt also goes into the two main things he wished to focus on for StumpTown Mattress and Matt, Tom and Richie’s potential growth consultancy for Brand Builder listeners.

👑 Special thanks to our sponsor Checkoutlinks.

Go to www.checkoutlinks.com/matt for your DISCOUNT today!

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

*

📹 Watch this episode on YouTube

💜 Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify

https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

In this episode, Matt and Richie discuss recent scandals on Twitter including Santigago’s faked Klaviyo results and a CRO’s thread disaster as well as Shopify’s new cash back feature,  if going into retail is worth it, Shopify’s attempt to be like Amazon and how different someone’s ecommerce journey will be if they decide to bootstrap the entire way. All this and more in episode 11 of the Brand Builders Podcast. 

👑 Special thanks to our sponsor Checkoutlinks!

Get a your Brand Builders Listener Discount by going to:

checkoutlinks.com/matt

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE

🌐 Website: https://www.shesbirdie.com/

🐦 Twitter: https://twitter.com/richmashine

🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

*

📹 Watch this episode on YouTube

💜 Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify

https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

In this episode, Matt and Tom talk about Shopify’s new discount stacking and subscription feature as well as other Shopify subscription service apps, Tom gives a quick update on his role as Head of Growth at Hutch, Matt gives an update on his first 3 weeks at StumpTown Mattress and if their website will be ready in time for Black Friday, his experience with a Google Ads freelancer and with clients in the past along with his meetings with TripleWhale and Northbeam.

👑 Huge thanks to our sponsor SheerID

Go to http://sheerid.com/shopify for your FREE trial today!

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

*

📹 Watch this episode on YouTube

💜 Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=be2aaf1e37a14bfb