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    Brand Builders

    Each week Tom and Matt will have a catchup and open forum discussion about how our brands & careers are going, what is on our minds, and what we are struggling with lately in hopes to show the ups AND the downs of building a DTC brand.
    en19 Episodes

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    Episodes (19)

    019: How We Made $3 MILLION DOLLARS on Black Friday with Shopify in 4 Days

    019: How We Made $3 MILLION DOLLARS on Black Friday with Shopify in 4 Days

    In this episode, Matt and Richie have their Black Friday Cyber Monday 2022 recap. They discuss Facebook ads, building a business/brand and their professional goals for 2023. Richie starts off by sharing his BFCM earnings for Birdie compared to the other years, the strategy he used and how he allocates his marketing budget. They dive into what he made on Amazon, Shopify and his plans for TikTok next year. While Matt hops into what he did with Stumptown Mattress during BFCM, his No Sale winning strategy, an update on Stumptown’s website and the Twitter debate going on about performance marketing and Facebook ads.


    πŸ‘‘Check out our other podcast Ecommerce Uncovered
    Watch or listen to it here!

    πŸ’œ Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
    🟒 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
    πŸ“Ή Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-

    CONNECT WITH MATT
    🌐 Website: https://mattladydigital.com/
    🐦 Twitter: https://twitter.com/mattlady
    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
    🎡 TikTok: https://www.tiktok.com/@mrmattlady

    CONNECT WITH RICHIE
    🌐 Website: https://www.shesbirdie.com/
    🐦 Twitter: https://twitter.com/richmashine
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/richardmashiko/

    *

    πŸ“Ή Watch this episode on YouTube
    https://youtu.be/54SMajDoTDw

    πŸ’œ Leave a review on Apple Podcasts
    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

    🟒 Leave a rating on Spotify
    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

    018: 3 Things We SHOULD'VE Done as 6 Figure Ecommerce Marketers

    018: 3 Things We SHOULD'VE Done as 6 Figure Ecommerce Marketers

    In this episode, Matt and Richie discuss missed opportunities, potential growth options and how they could have handled older marketing events in the past. They dive into Richie’s plans for 2023 Q1, his customer service systems and the possibility of Birdie having a podcast. Matt also asks Richie about Birdie’s Black Friday strategy, Amazon FBA revenue and their holiday ad spend plus what to do with your evergreen ads during that time. They finish off by going over SUPER underrated apps for your Shopify store such as Recart SMS, Retention.com, Slippy.io and much more.

    πŸ‘‘Check out our other podcast Ecommerce Uncovered
    Watch or listen to it here!

    πŸ’œ Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
    🟒 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
    πŸ“Ή Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-


    CONNECT WITH MATT
    🌐 Website: https://mattladydigital.com/
    🐦 Twitter: https://twitter.com/mattlady
    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
    🎡 TikTok: https://www.tiktok.com/@mrmattlady

    CONNECT WITH RICHIE
    🌐 Website: https://www.shesbirdie.com/
    🐦 Twitter: https://twitter.com/richmashine
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/richardmashiko/


    *

    πŸ“Ή Watch this episode on YouTube
    https://youtu.be/a286-BB0buE

    πŸ’œ Leave a review on Apple Podcasts
    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

    🟒 Leave a rating on Spotify

    017: The Secret to Why Your Ads are TERRIBLE & 38+ Ways to FIX THEM

    017: The Secret to Why Your Ads are TERRIBLE & 38+ Ways to FIX THEM

    In this episode, Matt and Richie discuss Black Friday being around the corner and annual plans for 2023. Matt goes into his annual goals for StumpTown Mattress for 2023, how he plans to spend his marketing budget, his email marketing strategy and secret strategies for increasing customer relationships and engagements using Bonjoro. Matt also goes into more strategies using multiple Shopify apps, methods for partnerships/referrals and possibly having StumpTown Mattress dive into Amazon FBA.


    πŸ‘‘Check out our other podcast Ecommerce Uncovered
    Watch or listen to it here!

    πŸ’œ Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
    🟒 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
    πŸ“Ή Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-


    CONNECT WITH MATT
    🌐 Website: https://mattladydigital.com/
    🐦 Twitter: https://twitter.com/mattlady
    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
    🎡 TikTok: https://www.tiktok.com/@mrmattlady

    CONNECT WITH RICHIE
    🌐 Website: https://www.shesbirdie.com/
    🐦 Twitter: https://twitter.com/richmashine
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/richardmashiko/


    *

    πŸ“Ή Watch this episode on YouTube
    https://youtu.be/54SMajDoTDw

    πŸ’œ Leave a review on Apple Podcasts
    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

    🟒 Leave a rating on Spotify
    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

    016: EXACT STEPS to a 7 FIGURE Shopify Store in 2022 (...everything you need)

    016: EXACT STEPS to a 7 FIGURE Shopify Store in 2022 (...everything you need)

    In this episode of Brand Builders, Matt Lady and Tom Brown discuss Richie’s text about Matt running ads for his upcoming brand and breakdown how to start the brand itself from getting products to launch date. They also breakdown a competitor's brand that does something similar and how to improve upon what they are doing. On top of that they discuss content strategy & niching down for promotion plus the Shopify apps and process for setting up a new store. They also give advice on how to pre-launch your brand, ordering samples, bundles, discounts, designs and go over how simple it is to create a loyal audience with loyal customers.

    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH TOM

    🌐 Website: https://www.brndlabs.com/

    🐦 Twitter: https://twitter.com/simplytom/

    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/

    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown


    *


    πŸ“Ή Watch this episode on YouTube
    https://youtu.be/3IxtE1QRVBQ


    πŸ’œ Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049


    🟒 Leave a rating on Spotify

    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

    015: Follow this EXACT Black Friday STRATEGY if you want to make $300k IN A DAY

    015: Follow this EXACT Black Friday STRATEGY if you want to make $300k IN A DAY

    In this episode, Matt and Richie go over a recent interview they both listened to about OpenStore’s (aggregator that buys Shopify brands) strategy for growth, Amazon’s second Prime Day results for Richie’s brand Birdie and Matt also dives into potentially setting up StumpTown Mattress on Amazon. They also take the time to talk about Q4 Black Friday 2022 pros and cons & Richie’s Black Friday strategy for BirdiePlus.


    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH RICHIE

    🌐 Website: https://www.shesbirdie.com/

    🐦 Twitter: https://twitter.com/richmashine

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/richardmashiko/


    Marc’s Agency: https://tyde.agency/


    *


    πŸ“Ή Watch this episode on YouTube


    πŸ’œ Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049


    🟒 Leave a rating on Spotify

    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

    014: EASY TRICK that will get your SHOPIFY STORE to $100K+ in 2022

    014: EASY TRICK that will get your SHOPIFY STORE to $100K+ in 2022

    In this episode, Matt and Tom talk discuss a mind blowing ad creative that left them both speechless in how simple but profitable it has been, their thoughts on going back to the basics, the coming shift in what Head of Growth means to a DTC brand, Tom’s thoughts on Shop Cash (Shopify’s Cash Back Program) and Matt, Tom & Richie’s potential growth consultancy for Brand Builder listeners.


    πŸ‘‘ Special thanks to our sponsor Checkoutlinks.

    Go to www.checkoutlinks.com/matt for your DISCOUNT today!


    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH TOM

    🌐 Website: https://www.brndlabs.com/

    🐦 Twitter: https://twitter.com/simplytom/

    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/

    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown


    *


    πŸ“Ή Watch this episode on YouTube
    https://www.youtube.com/channel/UCyFu3AqyAvq58sV7CID9Xrw


    πŸ’œ Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049


    🟒 Leave a rating on Spotify

    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

    013: How to start an 8 FIGURE Shopify Store (...seriously)

    013: How to start an 8 FIGURE Shopify Store (...seriously)

    In this episode, Matt and Richie go through Richie’s background, career, Birdie's creation plus how it works, how he helped turn Birdie into an 8 figure brand as well as how Richie and his team built a SaaS for Birdie in less than a year. Richie also shares his thoughts on packaging, when he knew that Birdie could be a big deal, strategies he used to get it where it is today, how his plans start and adapt over time and also shares the lessons he’s learned along the way.


    πŸ‘‘ Special thanks to our sponsor Checkoutlinks!
    Get a your Brand Builders Listener Discount by going to:
    checkoutlinks.com/matt


    CONNECT WITH MATT
    🌐 Website: https://mattladydigital.com/
    🐦 Twitter: https://twitter.com/mattlady
    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
    🎡 TikTok: https://www.tiktok.com/@mrmattlady

    CONNECT WITH RICHIE
    🌐 Website: https://www.shesbirdie.com/
    🐦 Twitter: https://twitter.com/richmashine
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/richardmashiko/

    *

    πŸ“Ή Watch this episode on YouTube

    πŸ’œ Leave a review on Apple Podcasts
    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

    🟒 Leave a rating on Spotify
    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

    012: Copy this EXACT strategy for both PAID & ORGANIC Shopify Growth

    012: Copy this EXACT strategy for both PAID & ORGANIC Shopify Growth

    In this episode, Matt and Tom talk discuss Tom’s official Twitter announcement of joining Hutch, his advice on balancing marketing vs sales plus his strategy for both paid and organic growth. They also dive into the benefits of short term growth vs long term growth and how Tom handles all of the processes of running a brand. Matt also goes into the two main things he wished to focus on for StumpTown Mattress and Matt, Tom and Richie’s potential growth consultancy for Brand Builder listeners.


    πŸ‘‘ Special thanks to our sponsor Checkoutlinks.

    Go to www.checkoutlinks.com/matt for your DISCOUNT today!


    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH TOM

    🌐 Website: https://www.brndlabs.com/

    🐦 Twitter: https://twitter.com/simplytom/

    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/

    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown


    *


    πŸ“Ή Watch this episode on YouTube


    πŸ’œ Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049


    🟒 Leave a rating on Spotify

    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

    011: Shopify's POOR attempt to be the NEW Amazon

    011: Shopify's POOR attempt to be the NEW Amazon

    In this episode, Matt and Richie discuss recent scandals on Twitter including Santigago’s faked Klaviyo results and a CRO’s thread disaster as well as Shopify’s new cash back feature,Β  if going into retail is worth it, Shopify’s attempt to be like Amazon and how different someone’s ecommerce journey will be if they decide to bootstrap the entire way. All this and more in episode 11 of the Brand Builders Podcast.Β 

    πŸ‘‘ Special thanks to our sponsor Checkoutlinks!

    Get a your Brand Builders Listener Discount by going to:

    checkoutlinks.com/matt

    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH RICHIE

    🌐 Website: https://www.shesbirdie.com/

    🐦 Twitter: https://twitter.com/richmashine

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/richardmashiko/


    *


    πŸ“Ή Watch this episode on YouTube


    πŸ’œ Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049


    🟒 Leave a rating on Spotify

    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

    010: How to add an EXTRA $500k with Shopify's NEW Discount Update

    010: How to add an EXTRA $500k with Shopify's NEW Discount Update

    In this episode, Matt and Tom talk about Shopify’s new discount stacking and subscription feature as well as other Shopify subscription service apps, Tom gives a quick update on his role as Head of Growth at Hutch, Matt gives an update on his first 3 weeks at StumpTown Mattress and if their website will be ready in time for Black Friday, his experience with a Google Ads freelancer and with clients in the past along with his meetings with TripleWhale and Northbeam.

    πŸ‘‘ Huge thanks to our sponsor SheerID

    Go to http://sheerid.com/shopify for your FREE trial today!

    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH TOM

    🌐 Website: https://www.brndlabs.com/

    🐦 Twitter: https://twitter.com/simplytom/

    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/

    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown


    *


    πŸ“Ή Watch this episode on YouTube


    πŸ’œ Leave a review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

    🟒 Leave a rating on Spotify
    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=be2aaf1e37a14bfb

    009: What makes a Shopify store WORTH $600M (Million Dollars)?

    009: What makes a Shopify store WORTH $600M (Million Dollars)?

    In this episode, Matt and Richie kick off his introduction discussing some of the tweets making waves in the DTC community including DTC brand founder's opinions and backstories, brand building, how to set yourself up for life with the right strategy, two brands that were recently acquired and what made them so special to be worth $600M+. All this and more in episode 9 of the Brand Builders Podcast.Β 


    πŸ‘‘ Special thanks to our sponsor SheerID.Β 

    Start your FREE trial by going to:Β 

    sheerid.com/shopify

    CONNECT WITH MATT
    🌐 Website: https://mattladydigital.com/
    🐦 Twitter: https://twitter.com/mattlady
    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
    🎡 TikTok: https://www.tiktok.com/@mrmattlady

    CONNECT WITH RICHIE
    🌐 Website: https://www.shesbirdie.com/
    🐦 Twitter: https://twitter.com/richmashine
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/richardmashiko/

    *

    πŸ“Ή Watch this episode on YouTube

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    008: How a Shopify store audit can EASILY add 6 figures

    008: How a Shopify store audit can EASILY add 6 figures

    In this episode, Matt and Tom chat about Matt’s decision to choose between a template or custom built Shopify store, read listener opinions, how to manage your time as a brand founder, how to execute an audit, SEO, influencer seeding and a shocking analysis of StumpTown Mattress’s Google analytics.


    πŸ‘‘ Huge thanks to our sponsor Noowave.Β 
    Go to noowave.co and USE CODE:Β 
    POD10 for 10% OFF your order


    CONNECT WITH MATT
    🌐 Website: https://mattladydigital.com/
    🐦 Twitter: https://twitter.com/mattlady
    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
    🎡 TikTok: https://www.tiktok.com/@mrmattlady

    CONNECT WITH TOM
    🌐 Website: https://www.brndlabs.com/
    🐦 Twitter: https://twitter.com/simplytom/
    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/
    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown

    *

    πŸ“Ή Watch this episode on YouTube

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    007: Top 10 BEST Shopify apps for your store in 2022

    007: Top 10 BEST Shopify apps for your store in 2022

    In this episode, Matt and Tom chat about Matt’s Shopify apps/tech stack including Triple Whale, Loox, Fondue, Klaviyo, Refersion, etc and his future strategies for StumpTown Mattress, we also get an update on Tom’s experience selling his brand and his strategy for scaling Hutch.


    πŸ‘‘ Huge thanks to our sponsor Noowave.Β 

    Go to noowave.co and USE CODE:Β 

    POD10 for 10% OFF your order

    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH TOM

    🌐 Website: https://www.brndlabs.com/

    🐦 Twitter: https://twitter.com/simplytom/

    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/

    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown


    *


    πŸ“Ή Watch this episode on YouTube


    πŸ’œ Leave a review on Apple Podcasts
    https://podcasts.apple.com/us/podcast/brand-builders/id1645148049


    🟒 Leave a rating on Spotify
    https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=d1c04735adf147a2

    006: Creative ways to get more customers and increase growth

    006: Creative ways to get more customers and increase growth

    In this episode, Matt and Tom chat about their new roles as both Heads of Growth at Hutch and StumpTown Mattress, the ups and downs starting off, how the recession will impact both brands, shipping times and out of the box methods for acquiring customers.


    πŸ‘‘ Special thanks to our sponsor SheerID.Β 

    Start your FREE trial by going to:Β 

    sheerid.com/shopify


    πŸ‘‘ Huge thanks to our sponsor Noowave.Β 

    Go to noowave.co and USE CODE:Β 

    POD10 for 10% OFF your order

    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH TOM

    🌐 Website: https://www.brndlabs.com/

    🐦 Twitter: https://twitter.com/simplytom/

    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/

    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown


    *


    πŸ“Ή Watch this episode on YouTube


    πŸ’œ Leave a review on Apple Podcasts


    🟒 Leave a rating on Spotify

    005: Shopify brand owner or employee? (which should you choose)

    005: Shopify brand owner or employee? (which should you choose)

    In this episode, Matt and Tom chat about Tom’s new role as Head of Growth at Hutch after 9 years of working for himself, his meetup in London with others in the DTC space and Matt’s possible Head of Growth position at various potential brands plus an update on Tom’s experience selling his brand.


    πŸ‘‘ Special thanks to our sponsor SheerID.Β 
    Start your FREE trial by going to:Β 
    sheerid.com/shopify

    πŸ‘‘ Huge thanks to our sponsor Noowave.Β 
    Go to noowave.co and USE CODE:Β 
    POD10 for 10% OFF your order


    CONNECT WITH MATT
    🌐 Website: https://mattladydigital.com/
    🐦 Twitter: https://twitter.com/mattlady
    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
    🎡 TikTok: https://www.tiktok.com/@mrmattlady

    CONNECT WITH TOM
    🌐 Website: https://www.brndlabs.com/
    🐦 Twitter: https://twitter.com/simplytom/
    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/
    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown

    *

    πŸ“Ή Watch this episode on YouTube

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    004: Should you still run Facebook Ads for Black Friday & Cyber Monday in 2022?

    004: Should you still run Facebook Ads for Black Friday & Cyber Monday in 2022?

    In this episode, Matt and Tom chat about the UK's lower cost to fulfill and ship products in comparison to the US, how to increase your inventory and prepare for Black Friday/Cyber Monday including going viral with your brand, running retargeting Facebook Ads Campaigns, Facebook Advantage Plus as well as how to build the β€œperfect brand”.


    πŸ‘‘ Special thanks to our sponsor SheerID.Β 

    Start your FREE trial by going to:Β 

    sheerid.com/shopify


    πŸ‘‘ Huge thanks to our sponsor Noowave.Β 

    Go to noowave.co and USE CODE:Β 

    POD10 for 10% OFF your order

    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH TOM

    🌐 Website: https://www.brndlabs.com/

    🐦 Twitter: https://twitter.com/simplytom/

    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/

    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown


    *


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    🟒 Leave a rating on Spotify

    003: When to start setting up your Shopify brand for Black Friday + Klaviyo price change?

    003: When to start setting up your Shopify brand for Black Friday + Klaviyo price change?

    In this episode, Matt and Tom chat about Matt’s potential Head of Growth position, setting up for Black Friday, Klaviyo’s pricing change, email marketing tactics and an update on Tom’s experience selling his brand.


    πŸ‘‘ Special thanks to our sponsor SheerID.Β 

    Start your FREE trial by going to:Β 

    sheerid.com/shopify


    πŸ‘‘ Huge thanks to our sponsor Noowave.Β 

    Go to noowave.co and USE CODE:Β 

    POD10 for 10% OFF your order

    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH TOM

    🌐 Website: https://www.brndlabs.com/

    🐦 Twitter: https://twitter.com/simplytom/

    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/

    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown


    *


    πŸ“Ή Watch this episode on YouTube


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    🟒 Leave a rating on Spotify

    002: When is a good time your sell your Shopify brand and why?

    002: When is a good time your sell your Shopify brand and why?

    In this episode, Matt and Tom take on the second episode by finishing their chat on starting a brand in a recession, cutting costs, referral programs, SEO, influencer marketing, and Tom’s experience selling his brand.


    πŸ‘‘ Special thanks to our sponsor SheerID.Β 

    Start your FREE trial by going to:Β 

    sheerid.com/shopify


    πŸ‘‘ Huge thanks to our sponsor Noowave.Β 

    Go to noowave.co and USE CODE:Β 

    POD10 for 10% OFF your order

    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH TOM

    🌐 Website: https://www.brndlabs.com/

    🐦 Twitter: https://twitter.com/simplytom/

    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/

    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown


    *


    πŸ“Ή Watch this episode on YouTube


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    🟒 Leave a rating on Spotify

    001: How to start a DTC Shopify brand in 2022

    001: How to start a DTC Shopify brand in 2022

    In this episode, Matt and Tom kick off the first episode by introducing themselves and giving a bit of background on their DTC journey so far including running ads, pricing products and starting a new brand in the recession.


    πŸ‘‘ Special thanks to our sponsor SheerID.Β 

    Start your FREE trial by going to:Β 

    sheerid.com/shopify


    πŸ‘‘ Huge thanks to our sponsor Noowave.Β 

    Go to noowave.co and USE CODE:Β 

    POD10 for 10% OFF your order

    CONNECT WITH MATT

    🌐 Website: https://mattladydigital.com/

    🐦 Twitter: https://twitter.com/mattlady

    πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

    πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

    🎡 TikTok: https://www.tiktok.com/@mrmattlady


    CONNECT WITH TOM

    🌐 Website: https://www.brndlabs.com/

    🐦 Twitter: https://twitter.com/simplytom/

    πŸ“Έ Instagram: https://www.instagram.com/tomwbrown/

    πŸ–‡οΈ LinkedIn: linkedin.com/in/thetombrown


    *


    πŸ“Ή Watch this episode on YouTube


    πŸ’œ Leave a review on Apple Podcasts


    🟒 Leave a rating on Spotify

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