168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM.

You’ll Learn

• How to use email marketing to create anticipation for the biggest sale of the year
• The 3 crucial automations you should set up from scratch for BFCM
• Vira’s go-to content trick to consider for your emails as you approach BFCM
• Why you shouldn’t rush turning on your BFCM automations

Resources Mentioned in This Episode

• Flowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode: https://flowium.com/whatsapp
• Best Giveaway Strategy to Use | How to Grow Your Email List
• #16. How To Choose The Right Tech Stack For Your Online Store
• Boost Open Rates with Animated Email Avatars and GIF Profile Pictures
• Rebuy, a personalization tool for eCommerce

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

167 - Join us as our host Vira Sadlak sits down with Flowium’s Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM.

Interview Questions

• What are the best practices for prepping deliverability for BFCM?
• Are dedicated domains important for businesses of all sizes?
• Should brands secure Verified Blue Checkmarks in Gmail ahead of BFCM?
• What is email clipping and how does it affect deliverability?

Resources Mentioned in This Episode

• Boost Email Performance with the Sunset Flow (aka Re-engagement Email sequence)
• #153. The Ultimate Deliverability Q&A: Unlocking the Industry Secrets
• My Gmail Message Clipped! and 5 Tips How To Fix It?

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

166 - Join our host Vira Sadlak and Dennis Mistrioty, co-founder & CEO of BATCH, as they dive into the CBD industry’s inner workings. Discover BATCH's standout strategies, learn how they use their SEO prowess to generate leads, and hear about their journey through advertising hurdles.

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

165 - In this episode, we dive into 3 crucial email strategies: Back-in-stock Flow, Replenishment Flow, and Price-drop Flow. Learn how these flows contribute to revenue growth and customer retention, plus get Vira’s pro tips on taking those flows to the next level during BFCM.

Download a FREE Black Friday Cyber Monday Checklist Here! 

You’ll learn

• why Back-in-stock flow, Replenishment flow, and Price-drop flow, are essential for eCommerce success
• how these flows contribute to revenue growth and customer retention
• Vira’s pro tips on how she’s optimized engagement and conversion rates within those flows with her clients
• why Price-drop flows are essential during BFCM season plus practical examples on how to implement them

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

164 - In this podcast episode, we take a profound plunge into the realm of eCommerce email and SMS marketing alongside Robbie Fitzwater.

Some of the questions we ask:

• What are some common mistakes businesses make with their email marketing efforts?
• How can businesses enhance the value and engagement of their email marketing for recipients, shifting it away from being perceived as a constant bother?
• How can businesses repurpose content from other channels and align it with their email campaigns?

Remember, email is not dead; it’s all about delivering exceptional content and building meaningful relationships. Tune in to learn more!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

163 - Join our host Vira Sadlak and Gorgias’ Rohan Kapoor as they delve into the fascinating world of customer service, like you’ve never experienced it before.

You’ll Learn

• What Gorgias is, how it’s different from other helpdesks, and  how you can use it to manage all your eCommerce tools
• How to elevate Customer Support to boost engagement, brand loyalty, and sales
• Smart Customer Support strategies to maximize revenue and minimize costs
• Converting leads into customers: how to tackle common pitfalls to effectively enhance conversion rates

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

162 - Explore how TalentPop turns live chats into revenue drivers, converts short-term wins into lasting customer bonds, and masters word-of-mouth marketing.

About today’s guest

Ashkan Taheri is the Co-Founder at TalentPop, a leading Customer Service Management Agency that works with over 500 fast-growing eCommerce brands to revolutionize their customer service and turn customer service into a revenue-generating channel.

You’ll Learn

• What TalentPop is and how they use live chats to turn customer service into a revenue-driving channel
• How to turn seemingly unsustainable wins into lasting customer relationships for long-term success
• How to leverage the power of word-of-mouth marketing and ensure it doesn’t work against your brand 
• Dedicated vs. Shared Customer Service model, and which one you should choose for your business

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

161 - Join our host Vira Sadlak and Particl’s Ben Reynolds as they explore the power of AI's real-time insights, from optimizing market research to propelling successful product strategies.

About today’s guest

Ben Reynolds is a Head of Partnerships and Sales Development in Particl, an eCommerce database that allows you to access real-time product sales and pricing data.

You’ll Learn

• How to use Particl to research market-product fit?
• How to use Particl to make faster and more secure decisions using real-time SKU data instead of months of research
• How Chubbies successfully launched new SKUs by switching from shorts to pants through AI-driven data analysis
• How demand fluctuates with changes in price and how AI can help address that
• How to use AI to discover valuable price point insights for your products.
• How to use Ai-driven data to strategizing BFCM discounts

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

160 - Join us as we explore the potential of AI-driven marketing with Eitan Winer, the Co-Founder and CEO of Maverick. Learn to use AI for personalized customer interactions, and master the art of making every communication special.

Some of the questions we ask:

• How do you maximize email marketing using Maverick in Klaviyo? 
• What are some potential use cases for Maverick and what are its limitations?
• Have you seen improved loyalty campaign performance with Maverick?
• What are some common AI mistakes in email marketing?
• What are some future AI trends and the next big thing?

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

159 - In this exciting episode, Email Einstein host Vira, Flowium's CEO Andriy and Head Copywriter Irina dive into the world of AI-powered marketing strategies.

Join us as we uncover the secrets to understanding your audience better and taking your email marketing to the next level, even if you're a one-person team or a startup. Get ready for expert tips, insider reveals, and super engaging discussions.

You'll Learn

• How to leverage AI to understand your target audience better
• AI hacks for startups: how to elevate email marketing for 1-person teams
• Vira's data analysis tricks: master large data sets for impactful campaigns
• Uncover the ultimate customer insights with Irina's AI-guided discovery process
• Andriy's daily exercise to be on top of his email marketing game 
• Sneaky segmentation: Andriy's secret to outsmarting competitors
• AI vs. copywriting: our team's take on common myths
• Exclusive bonus reveal: announcing our next guest   

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

158 - In this episode, our host Vira sits down with a Senior Manager at Justuno to dive into all things CRO. Discover expert insights and proven tactics to optimize your conversions and skyrocket your business growth.

You’ll Learn

• Justuno's secret sauce to supercharging Klaviyo
• How to engage & convert with personalized popups 101
• How to master upsells and boost the number of customers with Justuno 
• What ABCDEF tests are and how to perform them
• Justuno's hacks to skyrocket SMS list signups
• SMS opt-ins no-go's: what to know
• How to convert with Spin-to-Win’s
• Interactive banners & how to use them to promote engagement
• Interrupt with impact – how to make popups worth it for customers
  
  

Book a Free Email & SMS List Growth Audit by Justuno & Flowium

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

157 - Join our in-house designer Kristen Musloe and our host Vira as they sit down to dive into the most popular email design trends. Together, they will break down each trend and reveal effective ways to incorporate them into your email marketing strategy.

You’ll learn

• Taking your NPS surveys to the next level: how to make asking for feedback fun and insightful
• Exploring the boundless possibilities of AMP for your email campaigns
• Our designer's secret sauce to captivating marketing emails
• Bring your emails to life: how to master the art of animated gifs... and more! 

Check all the designs we mentioned here! 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

156 - Frustrated with customers who only visit your site for promotions? Boost your business's health by examining your AOV with our host Vira and our special guest Nick Hein. Learn to calculate your AOV, diagnose issues, and build strategies for improvement.

You’ll Learn

• Discover how to calculate your AOV like a pro
• Uncover the importance of tracking your AOV for business success
• Leverage AOV to gain customer insights and target the perfect shoppers
• Master the art of offering cross-sells and upsells at the right time and place
• Boost your AOV and drive sales with strategic promotions.

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

155 - Join our host Vira Sadlak for this interview with Reed O'Brien, Strategic Partnerships Manager at Empire Flippers, where he reveals expert tips for planning a successful business exit. 

Discover insider strategies for selling small or large businesses, and learn how to avoid common pitfalls while preparing for a smooth and lucrative business sale.

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

154 - Are you struggling to get your email campaigns to land in your customers’ inboxes? That’s exactly what this episode’s guest can help you with!

You’ll Learn

• The one thing you should do to check if your emails are landing in spam 
• The key factors email services consider for email placement 
• When and how to leverage a single opt-in 
• One tiny factor with a massive deliverability impact 
• How Inboxbooster helped Y Combinator get out of the spam folder 
• One common mistake startup eCommerce businesses often make when incorporating email into their marketing 

How to Improve Email Marketing Deliverability

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

153 - Our Klaviyo superstar Bobi Nikolovski and Email Einstein’s host Vira Sadlak sit down to discuss all things deliverability.

Offering an impressive track record in email marketing, Bobi shares valuable insights to help you navigate the complex landscape of email deliverability. Plus, with Vira’s quick-witted questions that had Bobi share insider knowledge and lots of behind-the-scenes, this is an episode you don’t want to miss.

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

152 - In this action-packed episode, our very own Erik Tharp, a brilliant email marketing specialist at Flowium, and our host Vira Sadlak sit down to discuss the latest trends and best 4th of July practices for both American and international brands. 

You’ll learn

• Critical segments to target for 4th of July
• One creative way to segment your audience for 4th of July 
• The best way to personalize your 4th of July campaigns
• Important considerations around 4th of July segmentation 
• Examples of great 4th of July campaigns
• A time-tested promotion trick you can’t afford to ignore
• What you need to send in the days leading up to 4th of July 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

151 - Listen to the episode and you'll learn: 

• One of the biggest email marketing challenges today (spoiler: it's neither Open Rate nor deliverability) and what to do about it
• What CleverGIFs is and how it can help transform the way you view email personalization
• One proven way to foster a genuine connection with your email subscribers and boost engagement
• How dynamic images work and how you can use them in your campaigns

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers.

Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand.

In this episode, Vira explains the details of the churn risk segment and shares the exact definition of this segment that you can readily implement within Klaviyo. 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

149 - In this episode, we delve into the world of segmentation strategies and unlock the secrets to boosting your conversions. We’re joined by 8 of our email marketing strategists who share their personal favorite ways to segment. 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.