148 - The importance of segmentation is no secret to anyone in email marketing. But should we rely solely on the conventional “60-day engaged”, or is there a more effective approach? 

In this episode, our guest John Chao joins our Email Einstein, Vira, to discuss advanced segmentation and how to leverage it to maximize your list’s profitability.

About today’s guest
You’ll Learn
Some of the questions we ask
Links mentioned in this episode

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147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation. 

RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:

• Recency: How recently a customer has made a purchase
• Frequency: How often a customer makes purchases
• Monetary Value: How much money a customer has spent

Listen to the episode and learn how to use RFM segmentation to personalize your customer journey! 

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146 - You’ve probably heard people talking about segmentation before, but have you ever wondered what it’s all about?

In today’s episode, we go deep into all things market segmentation with our guest, Emil Kristensen. 

From the bare-bones of segmentation to advanced practices, this episode is perfect for email geeks to learn how to optimize their segmentation strategies.

Tune in to learn more and level up your eCommerce marketing strategies on this week’s episode of Email Einstein.

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145 - Listen to our fresh episode with Vira Sadlak and Andrea Pohlmann talking about 8 popular strategies to grow your email list. 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

144 - Great design is an integral part of email marketing. 

This week, we’re joined by experienced designer and fellow email geek Emily Ryan to talk about all things email design and best practices. In this episode, you’ll get the insider information behind making the most on-brand and high-converting email designs yet. 

Stay tuned, and start creating your best emails today!

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143 - By the year 2025, businesses around the world are predicted to spend $50 billion on SMS marketing. That’s why today’s episode is all about how to craft the perfect SMS message for your brand!

Email Einstein, Vira, walks us through 5 actionable tips you can implement to improve SMS engagement and make the most of every text you send. From emoji usage to link placement, let’s explore all the ways you can make that tight character limit really count!

Top Benefits of SMS Marketing

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142 - Did you know you can get more out of your email marketing with Klaviyo integrations? You'll definitely want to give this week's episode of Email Einstein a listen!

This week, our host Vira chats with Lexie Hetu about Klaviyo integrations that could be helping your eCommerce business. From retention to zero-party data, Klaviyo integrations are super powerful tools for email marketers and eCommerce businesses. Tune in to learn more! 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

141 - In today’s episode, Vira chats with Mike Penrod – an eCommerce and marketing expert from Pattern– to discuss the upcoming Accelerate 23 Summit.

Accelerate 23 is a global eCommerce acceleration summit designed for decision-makers and business owners that want to prosper in the eCommerce space.

Tune in to learn about Accelerate 23 and why you won’t regret attending this one-of-a-kind event.

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

140 - In this episode, you will learn:

• The 3 common SMS mistakes many businesses make
• How to maximize your limited SMS characters
• How to create a 2-way channel for effective communication with your audience
• How you can improve customer retention rates using SMS
• How to ensure you have consent when sending SMS messages

eCommerce SMS Marketing (Strategies + Ideas)

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139 - In this short episode, Vira Sadlak talks about an advanced segmentation strategy that will help you win back your customers. 

All You Need to Know About Email Segmentation

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138 - Today, our host Vira Sadlak talks with the Co-Founders of ProductPinion, Matthew Kostan, and Andri Sadlak. In this exciting episode, these eCommerce experts talk about split testing, shopper interviews, and analyzing customer behavior to improve your customers' journey.

Get actionable insights from today's episode, and level up your brand with Email Einstein!

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137 - Do you want the TLDR on the most common email marketing mistakes?

In this episode, our host Vira covers the 3 mistakes that brands continue to make when it comes to email and SMS marketing. Tune in to level up on this week's episode of Email Einstein!

Here are some of the mentioned resources (check all others here):

💎 How to Increase Your Mobile eCommerce Conversion Rate
💎 Golden Rules Of Effective Segmentation
💎 How To Gather and Organize Valuable Zero-Party Data

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136 - Let's talk retention and retention marketing. Our host Vira has a captivating conversation with Email Einstein Adam Robinson, the founder, and CEO of Retention. The two discuss maximizing audience growth and reclaiming abandonment revenue across all channels. Tune in to learn more!

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135 - Could a bad review actually help your brand? In this week's episode, we learn how to boost your marketing stack with zero-party data. Our host Vira Sadlak chats with Gabrielle San Nicola from Okendo*. She talks about collecting valuable zero-party data and how to use that data to strengthen your brand & bring in more sales.

Tune in to learn this week's super informative episode of Email Einstein.

*Watch the short video about Okendo here! 

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134 - Today’s episode is a must-listen for anyone in the eCommerce industry. Our host Vira chats with fellow marketer and podcaster Blake Imperl from Wonderment* on optimizing the eCommerce experience from start to finish.

Tune in to hear all things transactional emails, improving operations, and so much more on Email Einstein.

*Watch the short video about Wonderment here! 

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133 - Deliver the right message at the right moment with Flowium’s content calendar ideas for February 2023! From Valentine’s Day to Random Act of Kindness day, our host Vira covers different ways to be creative and innovative with your February campaigns. Tune in to find out more!

Don’t forget to download your copy of this February content calendar here! 

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131 - 32% of eCommerce businesses fail due to a lack of capital, so what can you do if you’re short on cash? Let’s dive into some options and learn how Onramp Funds can help if you’re in a bind!

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131 - In today’s episode, our host Vira chats with Benn Parr from Octane AI, a zero-party data marketing platform for Shopify stores. They chat about how AI quizzes and surveys are highly effective tools for scaling your eCommerce business.

Learn more here! 

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130 - In today’s episode, our host Vira chats with Jeff Conway about email marketing audits. They discuss how you can get a FREE Flowium email audit and use this service to improve your eCommerce business.

Tune in to find out how to improve your eCommerce business with Flowium’s free email marketing audit.

Request a FREE email marketing audit here!

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129 - Tune in on today’s episode where our host Vira chats with Raúl Galera from ReferralCandy about how to boost your marketing with the help of referrals during the slow season.

Learn more interesting facts about referrals here! 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.