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    email marketing tips

    Explore " email marketing tips" with insightful episodes like "From Inbox to Income - Strategies for Email List Mastery with Sky Bailey", "37. Five Marketing Strategies You Should Never Drop", "5 Tips for Top-Notch SMS Marketing Messaging", "Klaviyo Integrations to Give a Try in 2023" and "Make Your Email Marketing Fun and Profitable with Liz Wilcox | Marketing Expedition Podcast" from podcasts like ""Mad Marketing Mums", "Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs", "Email Einstein Ingenious eCommerce Email Marketing by Flowium", "Email Einstein Ingenious eCommerce Email Marketing by Flowium" and "Marketing Expedition Podcast with Rhea Allen, Peppershock Media"" and more!

    Episodes (49)

    From Inbox to Income - Strategies for Email List Mastery with Sky Bailey

    From Inbox to Income - Strategies for Email List Mastery with Sky Bailey

    Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? 

    Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are starting out, you’re sure to benefit from Sky’s wealth of knowledge on optimising email (and profits!)

    This episode covers:

    • The unexpected benefits of growing your email list
    • What email format is working best right now
    • Most time-efficient way busy parent-preneurs can leverage email marketing
    • Tools, resources or lists you should check out!

    About Sky
    Meet Sky, an entrepreneurial force with a passion for email marketing that ignited in 2017. Boasting an impressive track record of 6 years in the email marketing industry, Sky has made it her mission to empower ecommerce businesses with more advanced email marketing.

    Recognising the untapped power of email marketing and the widespread hesitation among smaller businesses, Sky developed a transformative Email Marketing Course. This step-by-step program is a culmination of expertise, aimed at empowering business owners with the skills to seamlessly integrate email marketing into their strategies.

    Did you enjoy this episode?
    If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.

    Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

    37. Five Marketing Strategies You Should Never Drop

    37. Five Marketing Strategies You Should Never Drop

    Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice!

    • Strategy 1: Marketing partnerships
      • Creating a customer avatar to understand the ideal audience
      • Listing non-competitor brands that serve the same audience for partnership opportunities
      • Webinars, podcasts, guest blogging, videos, bundles, giveaways, and newsletter swaps are effective ways to partner
      • Upcoming series on marketing partnerships with guest Laura Lopuch
    • Strategy 2: Clarifying your message with a clear and concise website
      • StoryBrand as an effective tool for focusing on messaging
    • Strategy 3: Creating an easy-to-navigate website
      • The website is often the first point of contact with potential customers
      • Ensuring the website reflects the brand and messaging
    • Strategy 4: Content marketing
      • Building trust and selling before people even know who you are
      • Consistency is key, with repurposing content as an effective way to stay present
      • Minimum viable content piece that is repurposed in different ways
    • Strategy 5: The power of email marketing
      • The value of an email list for maintaining relationships with the audience
      • Regularly sending newsletters or updates to subscribers
      • Email marketing has an ROI of $42

     📝 Find show notes and resources:  https://www.sarahnoelblock.com/tiny-marketing/ep37

    Website: https://www.sarahnoelblock.com
    LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
    Newsletter: https://tinymarketing.me/newsletter
    Tiny Marketing Community

    Click here to ask a question about the episode

    5 Tips for Top-Notch SMS Marketing Messaging

    5 Tips for Top-Notch SMS Marketing Messaging

    143 - By the year 2025, businesses around the world are predicted to spend $50 billion on SMS marketing. That’s why today’s episode is all about how to craft the perfect SMS message for your brand!

    Email Einstein, Vira, walks us through 5 actionable tips you can implement to improve SMS engagement and make the most of every text you send. From emoji usage to link placement, let’s explore all the ways you can make that tight character limit really count!

    Top Benefits of SMS Marketing


    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    Klaviyo Integrations to Give a Try in 2023

    Klaviyo Integrations to Give a Try in 2023

    142 - Did you know you can get more out of your email marketing with Klaviyo integrations? You'll definitely want to give this week's episode of Email Einstein a listen!

    This week, our host Vira chats with Lexie Hetu about Klaviyo integrations that could be helping your eCommerce business. From retention to zero-party data, Klaviyo integrations are super powerful tools for email marketers and eCommerce businesses. Tune in to learn more! 


    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    Make Your Email Marketing Fun and Profitable with Liz Wilcox | Marketing Expedition Podcast

    Make Your Email Marketing Fun and Profitable with Liz Wilcox | Marketing Expedition Podcast

    The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. 

    00:00 - 00:09 “When you lead with your personality, vision, and values; that’s when you can really create a community of people that love your work; and that you love to serve.”

    00:10 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

    00:30 - 01:33 Liz’s Bio

    01:34 - 10:21 Marketing Essentials Moment: Best Ways to Market on a Budget

    10:22 - 11:06 Welcome to the show, Liz!

    11:07 - 14:00 From an RV travel blogger to becoming the fresh princess of email marketing

    14:01 - 18:56 Email staircase strategy

    18:57 - 21:56 Growing your email list through referrals and affiliates

    21:57 - 23:33 Creating a community with a newsletter club

    23:34 - 25:35 Simplifying email marketing while having fun

    25:36 - 26:21 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!  

    26:22 - 29:15 How branding can assist you in connecting with your audience

    29:16 - 31:22 Liz and Rhea relating to the 90’s pop cultures

    31:23 - 32:38 Liz shares a tip on picking an email marketing tool that suits you

    32:39 - 36:24 Creating a proper welcome sequence

    36:25 - 38:18 Reach out to Liz and hit the hot pink button!

    38:19 - 38:41 Thank you so much, Liz!

    38:42 - 39:00 Give us a review! Enjoy your marketing journey!

    39:01 - 39:47 Join The Marketing Expedition Community today!

    #emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding 

    The 3 Big No-Nos of SMS Marketing

    The 3 Big No-Nos of SMS Marketing

    140 - In this episode, you will learn:

    • The 3 common SMS mistakes many businesses make
    • How to maximize your limited SMS characters
    • How to create a 2-way channel for effective communication with your audience
    • How you can improve customer retention rates using SMS
    • How to ensure you have consent when sending SMS messages

    eCommerce SMS Marketing (Strategies + Ideas)

    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    Maximize Profits By Learning Customer's Opinions

    Maximize Profits By Learning Customer's Opinions

    138 - Today, our host Vira Sadlak talks with the Co-Founders of ProductPinion, Matthew Kostan, and Andri Sadlak. In this exciting episode, these eCommerce experts talk about split testing, shopper interviews, and analyzing customer behavior to improve your customers' journey.

    Get actionable insights from today's episode, and level up your brand with Email Einstein!

    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    The 3 Most Common Email Marketing Mistakes

    The 3 Most Common Email Marketing Mistakes

    137 - Do you want the TLDR on the most common email marketing mistakes?

    In this episode, our host Vira covers the 3 mistakes that brands continue to make when it comes to email and SMS marketing. Tune in to level up on this week's episode of Email Einstein!

    Here are some of the mentioned resources (check all others here):

    💎 How to Increase Your Mobile eCommerce Conversion Rate
    💎 Golden Rules Of Effective Segmentation
    💎 How To Gather and Organize Valuable Zero-Party Data


    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    Maximize Audience Growth and Reclaim Lost Revenue with Adam Robinson

    Maximize Audience Growth and Reclaim Lost Revenue with Adam Robinson

    136 - Let's talk retention and retention marketing. Our host Vira has a captivating conversation with Email Einstein Adam Robinson, the founder, and CEO of Retention. The two discuss maximizing audience growth and reclaiming abandonment revenue across all channels. Tune in to learn more!

    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    How To Gather and Organize Valuable Zero-Party Data

    How To Gather and Organize Valuable Zero-Party Data

    135 - Could a bad review actually help your brand? In this week's episode, we learn how to boost your marketing stack with zero-party data. Our host Vira Sadlak chats with Gabrielle San Nicola from Okendo*. She talks about collecting valuable zero-party data and how to use that data to strengthen your brand & bring in more sales.

    Tune in to learn this week's super informative episode of Email Einstein.

    *Watch the short video about Okendo here! 


    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    Use Transactional Messaging to Level Up Your eCommerce Business

    Use Transactional Messaging to Level Up Your eCommerce Business

    134 - Today’s episode is a must-listen for anyone in the eCommerce industry. Our host Vira chats with fellow marketer and podcaster Blake Imperl from Wonderment* on optimizing the eCommerce experience from start to finish.

    Tune in to hear all things transactional emails, improving operations, and so much more on Email Einstein.

    *Watch the short video about Wonderment here! 


    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    Power Your Business through Proper Financing with Eric Youngstrom

    Power Your Business through Proper Financing with Eric Youngstrom

    131 - 32% of eCommerce businesses fail due to a lack of capital, so what can you do if you’re short on cash? Let’s dive into some options and learn how Onramp Funds can help if you’re in a bind!

    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    Grow Your eCommerce Business with Quizzes

    Grow Your eCommerce Business with Quizzes

    131 - In today’s episode, our host Vira chats with Benn Parr from Octane AI, a zero-party data marketing platform for Shopify stores. They chat about how AI quizzes and surveys are highly effective tools for scaling your eCommerce business.

    Learn more here! 

    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    Get a FREE Email Marketing Audit From Flowium

    Get a FREE Email Marketing Audit From Flowium

    130 - In today’s episode, our host Vira chats with Jeff Conway about email marketing audits. They discuss how you can get a FREE Flowium email audit and use this service to improve your eCommerce business.

    Tune in to find out how to improve your eCommerce business with Flowium’s free email marketing audit.

    Request a FREE email marketing audit here!


    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    How To Boost Your Marketing During The Slow Season

    How To Boost Your Marketing During The Slow Season

    129 - Tune in on today’s episode where our host Vira chats with Raúl Galera from ReferralCandy about how to boost your marketing with the help of referrals during the slow season.

    Learn more interesting facts about referrals here! 

    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    How Direct Mail Can Help Your eCommerce Business

    How Direct Mail Can Help Your eCommerce Business

    126 - Is direct mail marketing a thing of the past? This week, our host Vira Sadlak talks with Michael Epstein of PostPilot to discuss how direct mail marketing remains a highly effective marketing channel. With increasing digital fatigue, brands can utilize direct mail marketing to retain, win back, and acquire customers.

    Tune in to learn about PostPilot, and how your eCommerce business could benefit from direct mail marketing.

    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    Improve Your Post-BFCM Sales with Cohley

    Improve Your Post-BFCM Sales with Cohley

    125 - In this week’s episode of Email Einstein, our host Vira Sadlak meets with Brian Petracca to discuss improving post-BFCM sales with Cohley.

    Tune in and learn how your brand can drive more sales by implementing influencer marketing into your email marketing strategy with Cohley. 

    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    How to Keep Consistent Sales with Relo

    How to Keep Consistent Sales with Relo

    124 - This week on Email Einstein, we’re chatting with Harry Willis about how to drive sales AFTER Black Friday using Relo. When sales begin to dip after Black Friday and Cyber Monday, we’ve got solutions!

    A special offer from Relo is waiting for you here! Don't miss it!

    Listen to this episode to learn how to increase sales leading up to the holidays by personalizing customer experiences. 

    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    Revealing Email Deliverability Secrets with Troy Ericson | Marketing Expedition Podcast

    Revealing Email Deliverability Secrets with Troy Ericson | Marketing Expedition Podcast

    Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. 

    00:00 - 00:15 “Just go and push that button!”

    00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

    00:36 – 01:39 Troy’s Bio

    01:40 - 09:27 Marketing Essentials Moment: Driving traffic to your landing pages

    09:28 - 10:13 Welcome to the show Troy!

    10:14 - 15:02 From a failed baseball career to a multiple six figures business

    15:03 - 19:25 How to make sure your email is going to end up on your client’s main box

    19:26 - 22:01 Building a reading relationship with people

    22:02 - 26:03 Success story

    26:04 - 28:35 Getting verified on email

    28:36 - 30:46 Tips on how to avoid authentication issues

    30:47 - 31:17 Schedule Once. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.

    31:18 - 36:43 Getting involved in the community builds a network

    36:44 - 39:36 Tools to help on your active campaign

    39:37 - 41:11 Troy drops some valuable bits of advice

    41:12 - 43:00 How to reach out to Troy

    43:01 - 44:10 Give us a review! Enjoy your Marketing journey!

    44:11 - 44:56 Join The Marketing Expedition Community today!

    #emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding #ecommerce #smallbusiness #emailmarketingstrategy

    Creative Campaign Ideas for December

    Creative Campaign Ideas for December

    123 - In need of email inspiration for your December campaigns? We’ve got you covered. In this episode, our host Vira Sadlak meets with Flowium’s Sr. Email Marketing Specialist to chat all things for December email marketing campaigns!

    Learn more here!

    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.