Email Einstein Ingenious eCommerce Email Marketing by Flowium

190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business.

Watch the full episode here! 

You’ll Learn

• How Disco helps you boost your AOV
• Disco’s pricing model and its advantages to users 
• How Disco helps you navigate competition
• The backstage of Disco’s data collection process
• How you can leverage Disco to grow your email list

Resources Mentioned in This Episode 

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.

Watch the full in-person episode here!

Interview Questions

• What is charity: water about and what are your values?
• What technology do you use to manage projects at charity: water?
• How big is your retention team?
• Is the concept of retention different for NGOs?
• Are there marketing channels where you put more resources than others?
• How do you leverage email marketing to reach potential donors?
• How do you grow your email list?
• Do you collect zero-party data?
• What ESP do you use?
• What email automations do you use?
• Do you use a loyalty program?

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture.

Watch the full in-person episode here! 

You’ll Learn

• The reason Andriy is doing it now, after 7 years in eCommerce
• Andriy’s top advice for choosing a niche
• Building from scratch vs. buying an existing business: pros and cons
• Getting started: research tips and key considerations
• Our co-host Vira’s top tips for market research and analysis
• How Andriy plans to validate his concept
• Choosing the right eCommerce program: what to consider
• Product sourcing models and which one Andriy is choosing
• Macro- or micro-influencers for a new eCommerce business
• Legal considerations when starting eCommerce business  

Click here to check all the mentioned resources in this episode.

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom.

Watch the full in-person episode here! 

You’ll Learn

• The key spending category in the UK
• The role of Amazon for the UK consumers
• Messenger marketing in the UK: yay or nay
• One or multiple email accounts for different countries: which is better
• The role of social media in establishing your brand in the UK
• What you should know about sustainability as an eCommerce brand
• And more!

Resources Mentioned in This Episode

• Tim Hortons
• Buy Dr Pepper. Earn Pepper Perks Points.
• Coca-Cola
• Dove
• Tesco - Supermarkets | Online Groceries, Clubcard & Recipes
• Prom.ua
• RSVLTS
• Amazon.com. Spend less. Smile more.
• The Sports Edit | Activewear, Yoga and Running
• Kavee
• Flowium Instagram
• WhatsApp Web
• Telegram
• Facebook
• The Home Depot
• IKEA: Fresh home furnishing ideas and affordable furniture
• RØDE Microphones | Premium Microphones & Audio Equipment
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.

Watch the full video here!

Resources Mentioned in This Episode

• Smart Passive Income Podcast with Pat Flynn
• Macy's Thanksgiving Day Parade 2023
• Intelligent Change - Tools to Positively Change Your Life
• The Five Minute Journal
• Two Blind Brothers
• Pressed Juicery
• Chubbies Shorts
• Homage
• Wheelio - The Original Wheelio
• Sivana
• Deathwish Coffee
• Dataship - Be Moved By Data
• Harry’s
• True Classic
• New Office Uniform by TRUE CLASSIC
• Bushmills Irish Whiskey
• Leave an Apple review & get a Flowium gift

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.

Resources Mentioned in This Episode

• YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTR
• Proven Strategies for Valentine’s Day Success
• Jones Road Beauty - Clean No-Makeup Makeup
• Chubbies Shorts - Proper Length Men's Shorts
• Dignitas
• Feastable
• Gmail & Yahoo 2024 Updates / Inactive Google Account Policy
• Spotify - Web Player: Music for everyone
• Baboon To The Moon · Baboon to the Moon
• Last Crumb | Luxury cookies born in LA
• Magic Spoon Cereal: High Protein, Keto-Friendly, 0g Sugar Cereal
• Neil Patel: Helping You Succeed Through Online Marketing!
• Sticker Mule | Custom printing that kicks ass
• Can you heatmap emails?
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns.

Watch the full episode here! 

You’ll Learn

• The low-hanging-fruit strategy you can’t afford to pass on
• Creative Valentine’s Day-themed discount strategies 
• What you can do to stand out
• How to leverage gamification for better engagement
• A bonus above-and-beyond strategy to delight your customers
•  And more!

Resources Mentioned in This Episode

• Valentine’s Day Email Marketing: Ideas, Designs, and Strategies for a Lovely Campaign
• BYLT Basics™ - Premium Basics
• BetterBrand
• Cosmos Q
• Cheese and Wine Traders
• Polish Pops - Peel & Press Manicures
• Lancôme | 11-Piece Beauty Gift Free with Any $125 Purchase
• Viking Waffles: Protein Waffles
• Hidden Valley® Ranch: Ranch Salad Dressing, Products
• Dunkin'® | America's Favorite Coffee, Espresso and Donuts
• YOLO Bike + Board
• MacPaw | Leading software developer
• McDonald's: Burgers, Fries & More. Quality Ingredients.
• Postable: Really Nice Cards Mailed For You
• REP Fitness Home Gym Equipment | Bring the Gym Home
• WeatherTech: Make An Impact | Bracelets For Africa
• World Wildlife Fund: WWF - Endangered Species Conservation
• charity: water | Help Bring Clean and Safe Water
• RSVLTS
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.

You’ll Learn

• The most organic strategy to keep your customers coming back for more
• Unleash the power of exclusive access: memberships done right
• Decoding top brands’ retention success: discover and apply their strategies for your brand
• How to optimize your subscription program: proven strategies for success   

Resources Mentioned in This Episode

• Dignitas
• Join eCommerce Email Marketing Community
• Gymshark Official Store - Shop Gym Clothes & Workout Clothes
• HARLEY OWNERS GROUP™
• Amazon Prime
• True Classic Membership
• Gorgias
• HubSpot | Software, Tools, Resources for Your Business
• Fitbit Official Site for Activity Trackers & More
• Oura Ring. Smart Ring for Fitness, Stress, Sleep & Health.
• Nike Run Club: Running Coach
• Strava
• MyFitnessPal
• iRobot®: Robot Vacuums and Mops
• Dyson Vacuum Cleaner
• IKEA: Fresh home furnishing ideas and affordable furniture
• Social Snowball | Affiliate & Referral Platform for DTC
• Adobe Creative Cloud®
• Rothy's: Washable Shoes and Bags Made with Recycled Materials
• Earth Breeze Eco Sheets - Eco Friendly Laundry Detergent
• Sustainable Clothing by tentree® | Shop Organic + Plant Trees
• Princess Polly USA | Shop Women's Clothing & Fashion Online
• RØDE Microphones | Premium Microphones & Audio Equipment
• The Best Strategy I Ever Saw
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates.

Watch the full video here!

You’ll Learn

• Understanding GIFs: pros, cons, and strategic moves for successful email marketing
• Increase clicks: how to craft compelling emails with GIFs
• GIFs that pass spam filters: Ensure deliverability without losing engagement
• Weighing the pros and cons of GIFs in email signatures
• GIFs demystified: Top resources for impactful and relevant content
• And more!

Resources Mentioned in This Episode

• Asana
• Animated Email: A Brief Guide For Marketers With Examples
• Andriy’s LinkedIn
• #151. How to Boost Your Email CTR by 80% with Data-Driven Personalized Animations
• How to add a countdown timer to your email
• Countdown Timers in Email Marketing Boosting Conversions
• What is an AMP email?
• Solo Stove
• Chubbies Shorts
• Strava
• Apple
• Cheese and Wine Traders
• Canva
• Adobe Photoshop
• GIPHY - Be Animated
• Klaviyo: Marketing Automation for Email Marketing, SMS & CDP
• ActiveCampaign - Email Marketing, Automation, and CRM
• ConvertKit: The creator marketing platform
• Mailchimp: Marketing, Automation & Email Platform
• MailTimers: Countdown Timers for Email
• MotionMail: Countdown timers for email
• CountdownMail: Countdown Timers for Email
• Mens Wooden Watches by JORD
• CleverGIFs – Say No To Boring Emails
• Feastables - Feast Like A Beast
• Really Good Emails
• Enjoy The Wood
• Avaline: Best Organic Wine Brand | A New Standard in Wine
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives.

Watch all design examples here!

You’ll Learn

• Q1 monthly themes and how to leverage them for strategic campaign planning
• Innovative approaches to elevate Valentine’s Day campaigns
• Things to keep in mind to help you optimize send times during Q1
• New angles for crafting New Year’s Resolutions campaigns
• National and international holidays to include in your campaign calendar
• How to craft considerate messaging for Cancer Awareness Month
• And more!

Resources Mentioned in This Episode

• Free Email Marketing Calendar
• Teaonic
• Progressive Nutracare
• Lulalu
• Fiskars
• Myssy
• MacPaw
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing.

Watch the full episode here! 

You’ll Learn

• Social commerce: everything you need to know
• How to leverage AI to help personalize and grow your brand
• How NOT to do omnichannel marketing
• Examples of omnichannel marketing done right

Resources Mentioned in This Episode

• Notion: Your connected workspace for wiki, docs & projects
• BATCH CBD - CBD Gummies, CBD Oils, CBD Topicals
• Alibaba.com
• Taobao
• WeChat - Free messaging and calling app
• Videowise eCommerce Video Platform
• Salesforce: The Customer Company - Salesforce.com US
• Attentive | Personalized Text Messaging for Innovative Brands
• Okendo - Customer Marketing Platform
• Yotpo | eCommerce Retention Marketing Platform
• HubSpot | Software, Tools, Resources for Your Business
• Kits.com | Shop High-Quality Glasses, Contacts & Eyewear
• Seasons Olive Oil & Vinegar
• LoyaltyLion | Customer loyalty platform | Loyalty software
• Gorgias: Customer Service Made Easy for Online Stores
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level.

Watch the full episode here!

Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp.

You'll Learn

• How to assess your lead generation strategies
• Your website’s role in conversion optimization
• How to assess your entire customer process
• What assessments to perform on a monthly and weekly basis 
• How to use your customer LTV to plan your growth

Resources Mentioned in This Episode

• Retention.com Mastery
• 8 email list building strategies to grow your audience even faster
• Acquisition vs Retention: The Importance of Customer Lifetime Value
• Social Snowball

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue.

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp.

You’ll Learn

• The top factor hurting your deliverability and hindering your reach
• The must-have flows you can’t afford to overlook
• The silent threat affecting your campaign tracking numbers 
• The one seemingly insignificant detail that could be stalling your list growth
• The top spam-trigger words you should never use in your emails
• How to segment your Abandoned Cart Flow
• The difference between Abandoned Cart and Checkout Abandonment
• One simple technique to help boost your deliverability
• How many fonts you should use in your emails
• Things to consider for your emails when you undergo a rebrand
• How many segments are too many
• How to format your text for better conversion
  
  

Resources Mentioned in This Episode

• #176. Gmail & Yahoo 2024 Updates: Everything You Need to Know: https://flowium.co/46SKz1Y
• How to Optimize Dark Mode | Make Reading on Digital Devices Easier: https://flowium.co/41bSxC8
• How to automate emails while customizing email marketing experiences: https://www.klaviyo.com/blog/email-automation-basics#:~:text=Based%20on%20 Klaviyo%20data%2C%20 automated,(RPR)%20than%20manual%20campaigns
• Must Know Email Segmentation Statistics in 2023: https://www.mailmodo.com/guides/email-segmentation-statistics/
• The Importance Of Mobile Optimization In 2023 & Beyond: https://ecommercefastlane.com/the-importance-of-mobile-optimization-in-2023-beyond/
• The One Thing You Should Never Do In An Email Subject (Based on Data): https://blog.boomerangapp.com/2017/05/the-one-thing-you-should-never-do-in-an-email-subject-based-on-data/
• Litmus: Email Marketing Platform
• Email on Acid - Email Pre-Deployment Checklist
• Grammarly: Free AI Writing Assistance
• ChatGPT
• Klaviyo First Name Tag: How to Personalize Emails with the Dynamic Tag (aka Klaviyo Fallback Value)

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.

Watch the full episode here! 

You’ll Learn

• Discount vs. No discount in the hero image 
• One vs. two CTA buttons in opt-in forms
• Short- vs. long-form campaigns
• Dark vs. light mode for CTR
• Lifestyle vs. product images in the hero image
• An image of a model vs. the image of the brand’s CEO in an opt-in form
• The secret tool we’re testing at Flowium for A/B testing

Resources Mentioned in This Episode

• Email Marketing Audit
• Can you heatmap emails?
• RSVLTS

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts.

Watch the full episode here! 

You’ll Learn

• A critical December 2023 deliverability update that will affect email deliverability if not addressed
• Three inbox protection updates announced by Gmail and Yahoo
• SPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting provider
• Spoofing and phishing: the difference and how they will be impacted after the deliverability updates take effect
• The changes in unsubscribe buttons and what Klaviyo is going to do about it
• Potential alterations to custom preference pages you may need to make

Resources Mentioned in This Episode

• Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
• Google + Yahoo’s new sender requirements: how to prepare without interrupting your BFCM plans
• Klaviyo
• Chubbies Shorts - Proper Length Men's Shorts & So Much More
• How To Improve Your Email Deliverability | New Google Update
• Nike. Just Do It.
• Smart Passive Income with Pat Flynn | Community for Entrepreneurs
• Mailchimp: Marketing, Automation & Email Platform
• Get a FREE Email Marketing Audit
• Reach out to our team and we’ll set SPF, DMARC, and DKIM records for you at no cost.

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period.

You’ll Learn

• Effective product launch strategies
• Why it’s important to understand customer resolutions
• How to capture your customers’ attention and generate excitement after the holidays
• Popular eCommerce brands that you can learn from 
• Teasers, anticipation, exclusive access, and strategic leaks that can generate excitement and drive sales
• The power of loyalty programs and referral programs 

Resources Mentioned in This Episode

• Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
• #171. Boost Sales Without Discounts: Our Foolproof Strategies
• Examples from the Best Brands’ Product Launch Email Campaigns
• Loyalty Program Strategy - QUICK WIN - Reward Points Statement
• The New One Minute Manager by Ken Blanchard
• Your Best Year Ever, Without the Resolutions by Michael Hyatt
• Steve Jobs by Walter Isaacson
• Dr. Squatch: Organic Soap | Natural Soap | Handmade Soap
• The Best Product Launch | Email Inspiration
• The Best Product Launch Email Design | Teaser Email Design
• RSVLTS
• Apple
• Burrow: The Luxury Couch for Real Life
• BEHAVE
• DEUX | Good-For-You Snacks
• Disney.com | The official home for all things Disney
• Be Useful: Seven Tools for Life by Arnold Schwarzenegger
• JIMMY CHOO - Official Online Boutique | Shop Luxury Shoes
• BYLT Basics™ - Premium Basics
• Mental Healthcare Clinic Focusing On Your Brain Health
• Ezra Firestone
• Leave an Apple review & get a Flowium gift
• Send us your email marketing questions

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year!

Watch the full episode here! 

You’ll Learn

• How to sync your target audience on different platforms
• Klaviyo’s functions to leverage for a smoother shopping experience
• One simple strategy to boost your AOV by 10%
• Why it’s worth investing in an app before BFCM
• One seemingly small detail that can sabotage your checkout process
• Things to consider and tools to leverage to improve your delivery process
• One low-hanging-fruit strategy guaranteed to boost your conversions
• The biggest category that gets returned during BFCM and what to do about it

Resources Mentioned in This Episode

• Free Black Friday/Cyber Monday Checklist
• Unlocking Customer Service Success: Lessons from TalentPop
• Turning Customer Service into a Profit Center: Chat with Gorgias
• TalentPop
• 12 Strategies to Boost AOV During BFCM
• Tapcart blog
• Malomo
• The Klaviyo Blog
• H&M
• Loom: Free screen recorder for Mac and PC
• ProductPinion Increases your Amazon Sales with Testing
• #138. Maximize Profits By Learning Customer’s Opinions
• Wonderment Proactive CX Platform
• Leave an Apple review & get a Flowium gift
• Send us your email marketing questions

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more!

Watch the full video here! 

You’ll Learn

• What AOV is and why it’s so important
• The factors that influence AOV
• The one thing to fix to cut your abandoned cart rates
• A time-tested strategy that organically boosts your AOV
• The right way to bundle products 
• How to take your subscriptions to the next level
• The difference between bundles and bulk - and what you should choose for your business
• How to leverage your loyalty program to boost your AOV
• How to upsell during and after checkout
• Why you should invest in a referral program for your business

Resources Mentioned in This Episode

• 12 Strategies to Boost AOV Checklist 
• #172. BFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers
• CartHook
• Rebuy
• Rasa
• Sticker Mule
• OURA Ring
• Article
• Kits
• Organifi | Plant-Based Superfood Blends

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.

Watch the full video here! 

You’ll Learn

• Andriy’s thoughts on BOGO deals
• Different ways to organize a BOGO sale
• Andrea’s take on mystery discounts for BFCM
• The right way to incorporate Gift Guides into your BFCM emails
• Tiered discounts and how to use them for BFCM

Resources Mentioned in This Episode

• Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
• #171. Boost Sales Without Discounts: Our Foolproof Strategies
• Eurovision Song Contest
• Kalush Orchestra
• RSVLTS
• Shopify
• The Best Strategy I Ever Saw
• Chubbies Shorts - Proper Length Men's Shorts & So Much More
• Sephora: Makeup, Skincare, Fragrance, Hair & Beauty Products
• Clinique | Dermatology Skincare, Makeup, Fragrances & Gifts
• Sticker Mule
• Leave an Apple review & get a Flowium gift
• Send us your email marketing questions

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks.

Resources Mentioned in This Episode

• Rebuy
• RSVLTS
• Sephora
• Viking Waffles: Protein Waffles
• Literally The Coolest Book by Levi Plesset
• Leave an Apple review & get a Flowium gift
• Send us your email marketing questions

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.