Boost Sales Without Discounts: Our Foolproof Strategies

190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business.

Watch the full episode here! 

You’ll Learn

• How Disco helps you boost your AOV
• Disco’s pricing model and its advantages to users 
• How Disco helps you navigate competition
• The backstage of Disco’s data collection process
• How you can leverage Disco to grow your email list

Resources Mentioned in This Episode 

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189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.

Watch the full in-person episode here!

Interview Questions

• What is charity: water about and what are your values?
• What technology do you use to manage projects at charity: water?
• How big is your retention team?
• Is the concept of retention different for NGOs?
• Are there marketing channels where you put more resources than others?
• How do you leverage email marketing to reach potential donors?
• How do you grow your email list?
• Do you collect zero-party data?
• What ESP do you use?
• What email automations do you use?
• Do you use a loyalty program?

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188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture.

Watch the full in-person episode here! 

You’ll Learn

• The reason Andriy is doing it now, after 7 years in eCommerce
• Andriy’s top advice for choosing a niche
• Building from scratch vs. buying an existing business: pros and cons
• Getting started: research tips and key considerations
• Our co-host Vira’s top tips for market research and analysis
• How Andriy plans to validate his concept
• Choosing the right eCommerce program: what to consider
• Product sourcing models and which one Andriy is choosing
• Macro- or micro-influencers for a new eCommerce business
• Legal considerations when starting eCommerce business  

Click here to check all the mentioned resources in this episode.

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187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom.

Watch the full in-person episode here! 

You’ll Learn

• The key spending category in the UK
• The role of Amazon for the UK consumers
• Messenger marketing in the UK: yay or nay
• One or multiple email accounts for different countries: which is better
• The role of social media in establishing your brand in the UK
• What you should know about sustainability as an eCommerce brand
• And more!

Resources Mentioned in This Episode

• Tim Hortons
• Buy Dr Pepper. Earn Pepper Perks Points.
• Coca-Cola
• Dove
• Tesco - Supermarkets | Online Groceries, Clubcard & Recipes
• Prom.ua
• RSVLTS
• Amazon.com. Spend less. Smile more.
• The Sports Edit | Activewear, Yoga and Running
• Kavee
• Flowium Instagram
• WhatsApp Web
• Telegram
• Facebook
• The Home Depot
• IKEA: Fresh home furnishing ideas and affordable furniture
• RØDE Microphones | Premium Microphones & Audio Equipment
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.

Watch the full video here!

Resources Mentioned in This Episode

• Smart Passive Income Podcast with Pat Flynn
• Macy's Thanksgiving Day Parade 2023
• Intelligent Change - Tools to Positively Change Your Life
• The Five Minute Journal
• Two Blind Brothers
• Pressed Juicery
• Chubbies Shorts
• Homage
• Wheelio - The Original Wheelio
• Sivana
• Deathwish Coffee
• Dataship - Be Moved By Data
• Harry’s
• True Classic
• New Office Uniform by TRUE CLASSIC
• Bushmills Irish Whiskey
• Leave an Apple review & get a Flowium gift

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.

Resources Mentioned in This Episode

• YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTR
• Proven Strategies for Valentine’s Day Success
• Jones Road Beauty - Clean No-Makeup Makeup
• Chubbies Shorts - Proper Length Men's Shorts
• Dignitas
• Feastable
• Gmail & Yahoo 2024 Updates / Inactive Google Account Policy
• Spotify - Web Player: Music for everyone
• Baboon To The Moon · Baboon to the Moon
• Last Crumb | Luxury cookies born in LA
• Magic Spoon Cereal: High Protein, Keto-Friendly, 0g Sugar Cereal
• Neil Patel: Helping You Succeed Through Online Marketing!
• Sticker Mule | Custom printing that kicks ass
• Can you heatmap emails?
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns.

Watch the full episode here! 

You’ll Learn

• The low-hanging-fruit strategy you can’t afford to pass on
• Creative Valentine’s Day-themed discount strategies 
• What you can do to stand out
• How to leverage gamification for better engagement
• A bonus above-and-beyond strategy to delight your customers
•  And more!

Resources Mentioned in This Episode

• Valentine’s Day Email Marketing: Ideas, Designs, and Strategies for a Lovely Campaign
• BYLT Basics™ - Premium Basics
• BetterBrand
• Cosmos Q
• Cheese and Wine Traders
• Polish Pops - Peel & Press Manicures
• Lancôme | 11-Piece Beauty Gift Free with Any $125 Purchase
• Viking Waffles: Protein Waffles
• Hidden Valley® Ranch: Ranch Salad Dressing, Products
• Dunkin'® | America's Favorite Coffee, Espresso and Donuts
• YOLO Bike + Board
• MacPaw | Leading software developer
• McDonald's: Burgers, Fries & More. Quality Ingredients.
• Postable: Really Nice Cards Mailed For You
• REP Fitness Home Gym Equipment | Bring the Gym Home
• WeatherTech: Make An Impact | Bracelets For Africa
• World Wildlife Fund: WWF - Endangered Species Conservation
• charity: water | Help Bring Clean and Safe Water
• RSVLTS
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.

You’ll Learn

• The most organic strategy to keep your customers coming back for more
• Unleash the power of exclusive access: memberships done right
• Decoding top brands’ retention success: discover and apply their strategies for your brand
• How to optimize your subscription program: proven strategies for success   

Resources Mentioned in This Episode

• Dignitas
• Join eCommerce Email Marketing Community
• Gymshark Official Store - Shop Gym Clothes & Workout Clothes
• HARLEY OWNERS GROUP™
• Amazon Prime
• True Classic Membership
• Gorgias
• HubSpot | Software, Tools, Resources for Your Business
• Fitbit Official Site for Activity Trackers & More
• Oura Ring. Smart Ring for Fitness, Stress, Sleep & Health.
• Nike Run Club: Running Coach
• Strava
• MyFitnessPal
• iRobot®: Robot Vacuums and Mops
• Dyson Vacuum Cleaner
• IKEA: Fresh home furnishing ideas and affordable furniture
• Social Snowball | Affiliate & Referral Platform for DTC
• Adobe Creative Cloud®
• Rothy's: Washable Shoes and Bags Made with Recycled Materials
• Earth Breeze Eco Sheets - Eco Friendly Laundry Detergent
• Sustainable Clothing by tentree® | Shop Organic + Plant Trees
• Princess Polly USA | Shop Women's Clothing & Fashion Online
• RØDE Microphones | Premium Microphones & Audio Equipment
• The Best Strategy I Ever Saw
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates.

Watch the full video here!

You’ll Learn

• Understanding GIFs: pros, cons, and strategic moves for successful email marketing
• Increase clicks: how to craft compelling emails with GIFs
• GIFs that pass spam filters: Ensure deliverability without losing engagement
• Weighing the pros and cons of GIFs in email signatures
• GIFs demystified: Top resources for impactful and relevant content
• And more!

Resources Mentioned in This Episode

• Asana
• Animated Email: A Brief Guide For Marketers With Examples
• Andriy’s LinkedIn
• #151. How to Boost Your Email CTR by 80% with Data-Driven Personalized Animations
• How to add a countdown timer to your email
• Countdown Timers in Email Marketing Boosting Conversions
• What is an AMP email?
• Solo Stove
• Chubbies Shorts
• Strava
• Apple
• Cheese and Wine Traders
• Canva
• Adobe Photoshop
• GIPHY - Be Animated
• Klaviyo: Marketing Automation for Email Marketing, SMS & CDP
• ActiveCampaign - Email Marketing, Automation, and CRM
• ConvertKit: The creator marketing platform
• Mailchimp: Marketing, Automation & Email Platform
• MailTimers: Countdown Timers for Email
• MotionMail: Countdown timers for email
• CountdownMail: Countdown Timers for Email
• Mens Wooden Watches by JORD
• CleverGIFs – Say No To Boring Emails
• Feastables - Feast Like A Beast
• Really Good Emails
• Enjoy The Wood
• Avaline: Best Organic Wine Brand | A New Standard in Wine
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives.

Watch all design examples here!

You’ll Learn

• Q1 monthly themes and how to leverage them for strategic campaign planning
• Innovative approaches to elevate Valentine’s Day campaigns
• Things to keep in mind to help you optimize send times during Q1
• New angles for crafting New Year’s Resolutions campaigns
• National and international holidays to include in your campaign calendar
• How to craft considerate messaging for Cancer Awareness Month
• And more!

Resources Mentioned in This Episode

• Free Email Marketing Calendar
• Teaonic
• Progressive Nutracare
• Lulalu
• Fiskars
• Myssy
• MacPaw
• Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.