robbie fitzwater

164 - In this podcast episode, we take a profound plunge into the realm of eCommerce email and SMS marketing alongside Robbie Fitzwater.

Some of the questions we ask:

• What are some common mistakes businesses make with their email marketing efforts?
• How can businesses enhance the value and engagement of their email marketing for recipients, shifting it away from being perceived as a constant bother?
• How can businesses repurpose content from other channels and align it with their email campaigns?

Remember, email is not dead; it’s all about delivering exceptional content and building meaningful relationships. Tune in to learn more!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

90 - Customer retention is the name of the game this week. Vira and Alissa are back with special guest Robbie Fitzwater to give you the ins and outs of customer retention. 

Acquisition is where most businesses and marketers focus their time. Building a vast customer base is inherently appealing. It’s addictive. But it’s not the most stable way to grow your business. Increasing the lifetime value of your customers will protect you in the long term and help give you stable growth, especially in volatile markets. 

Attention is the most valuable currency for a marketer. Getting attention is hard, but keeping it is harder. We’ll share how you can start playing the retention long game from day one with your customers in this episode. 

Let’s get started!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.