Podcast Summary
Provide value to your audience for organic growth: Focus on audience needs, engage with resonating content, and use the 'dollar 80 strategy' for authentic comments to build a following.
Growing a large following online is all about providing value to your audience through entertainment or education. The speaker, who has successfully built organic communities on various platforms, emphasizes that 95% of creators focus too much on their own interests and not enough on what their audience wants or needs. He suggests that the current organic landscape of LinkedIn is similar to that of Instagram and Facebook in the past, and encourages users to engage with content that resonates with their audience and leaves meaningful comments. The speaker also mentions his "dollar 80 strategy," which involves leaving authentic and meaningful comments on relevant content to increase engagement and build a following. This strategy, which he used successfully on Twitter in the past, can be applied to anyone looking to grow their online presence, regardless of their industry or location.
Engaging with LinkedIn content effectively: Thoughtful, insightful comments add value to conversations and build leverage on LinkedIn. Start engaging today to grow your network and opportunities.
Engaging with content on LinkedIn in a meaningful way can lead to significant opportunities, whether it's landing a job or building a business. The platform has evolved beyond a mere utility for job seekers, and producing or engaging with content are two effective ways to make an impact. However, simply leaving self-promotional comments or trying to sell yourself isn't effective. Instead, leave thoughtful and insightful comments that add value to the conversation. This approach takes effort and consistency, but it's essential for building leverage and growing your network. Ultimately, it's a mindset shift. Stop letting fear of criticism or comparison hold you back from living the life you want. Remember, inaction is the real devil. So, start engaging with content on LinkedIn today and watch the opportunities unfold.
Understanding audience and tailoring content: Effective Facebook advertising requires customized content for specific demographics and platforms, and humility in reaching intended audiences.
Effective use of targeted advertising on platforms like Facebook requires a deep understanding of the audience and creating content tailored to their specific interests and demographics. The speaker emphasizes the importance of not using a one-size-fits-all approach and the need to contextualize content for different platforms and demographics. Additionally, the speaker highlights the importance of humility in content creation, emphasizing that great content is not solely based on production quality but rather on reaching the intended audience in the right way. The volume of content is the new battleground, and falling behind often results from a lack of understanding of audience needs and a television mentality being applied to a digital landscape.
Quality is subjective and determined by consumer engagement: Investing in influencer marketing offers the best opportunities for businesses to reach their desired audience and earn a return on investment, but beware of fake audiences and focus on mutually beneficial relationships with influencers.
Quality is subjective and owned by the end consumer, and the most inefficient marketplace for businesses looking to grow their brand is influencer marketing. The speaker expresses a strong interest in Star Wars and emphasizes that quality is not determined by length or production, but rather by the consumer's engagement and enjoyment. He also shares his bullishness on influencers but warns of the risks of investing in fake audiences. The speaker trades on inefficient marketplaces and criticizes traditional media for their lack of targeting and personalization. He believes that Facebook and influencer marketing offer the best opportunities for businesses to reach their desired audience and earn a return on investment. However, he acknowledges the importance of a mutually beneficial relationship between brands and influencers and encourages businesses to offer incentives based on conversions rather than referrals alone. The speaker also mentions his experience with franchising and the potential returns it has brought to his business.
Engaging with pet communities on Instagram and targeting entrepreneurs on LinkedIn: Utilize Instagram for pet community engagement and LinkedIn for targeting entrepreneurs to increase brand awareness and attract new customers. Adapt to consumer behavior and consider offering direct-to-consumer models to reach a wider audience.
Leveraging social media platforms like Instagram for engaging with pet communities and leaving meaningful comments on trending posts can significantly increase brand awareness and build a strong online presence for a business. Additionally, running LinkedIn ads and creating content that caters to entrepreneurs and potential business executives can attract a new customer base. It's important to adapt to changing consumer behavior and consider offering direct-to-consumer models in addition to traditional brick-and-mortar franchises. By maintaining separate channels and strategies for each business model, a company can effectively reach a wider audience and remain competitive in the industry.
Adapting to changing consumer preferences and behaviors in business: Stay agile and responsive to consumer demands by experimenting with DTC models while maintaining partnerships with franchisees, understanding consumer motivations and values, and avoiding channel conflict.
Businesses need to adapt to changing consumer preferences and behaviors, particularly in the context of the ongoing shift towards direct-to-consumer (DTC) models. The speaker suggests focusing on committing to specific markets with franchisees, while experimenting with DTC in other areas. However, there is a risk of channel conflict when implementing DTC models, as they may directly compete with franchisees. It's important to avoid lumping people into age groups and instead understand their motivations and values. Even older generations value time savings, making DTC models appealing to a wide range of consumers. Ultimately, businesses must stay agile and responsive to consumer demands, whether that means investing in DTC or continuing to work with franchisees. Additionally, the speaker emphasizes the importance of sharing the podcast and subscribing for more valuable insights.
