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    Podcast Summary

    • Embracing Unconventional Thinking for Innovative IdeasChallenging traditional thinking and exploring unconventional paths can lead to innovative ideas and solutions. Rejecting limitations and embracing open-mindedness can foster creativity and drive personal growth.

      Sendhil Mullainathan's father has a unique and creative perspective on life. His idea of starting a bank for people who believe in reincarnation showcases his ability to think outside of the box and come up with inventive solutions. Despite the impracticality of the idea, it demonstrates his willingness to explore unconventional paths and challenge traditional thinking. This lesson in creativity and open-mindedness has greatly influenced Sendhil, who has adopted a similar mindset. He has learned to reject limitations and constantly question established norms. While he may not possess the same level of creativity as his father, he has developed a deep aversion to being confined by boundaries. This conversation highlights the importance of embracing unconventional thinking and the potential for innovative ideas to arise from such a mindset.

    • The balance of ideation and filtration in fostering creativityTo foster creativity effectively, it is important to balance the ability to generate ideas with the ability to filter and evaluate them, while also considering the value of social filtration in refining ideas.

      Creativity requires both ideation and filtration skills. Sendhil Mullainathan emphasizes that while generating ideas is important, it is equally crucial to have the ability to filter and evaluate those ideas. These two processes, although in opposition, must be balanced to foster creativity effectively. He highlights the challenge of creating ideation skills while also developing filtration skills due to their conflicting nature. Additionally, Mullainathan suggests that social filtration plays a significant role in the creative process. It is crucial to select the right people to provide feedback and criticism, as their insights can help refine ideas. This conversation underscores the importance of integrating both generative and evaluative thinking in fostering creativity.

    • Seeking Detailed Feedback and Giving Specific Criticism for GrowthActively seek individuals who can provide detailed criticism, and become the type of person who gives specific feedback. Embrace vague feedback and ask for specifics to gain valuable insights and overcome fear of expressing new ideas fully.

      Being open to feedback and criticism is essential, but it is important to seek granular feedback rather than just superficial approval. Architecting a social structure around oneself and actively seeking individuals who provide detailed criticism can greatly improve the feedback received. Additionally, it is crucial to become the type of person who gives specific criticism and feedback. It is not easy to receive vague feedback and resist the instinct to push back, but by leaning into it and asking for more specifics, valuable insights can be gained. One consistent pattern of feedback is that many people get stuck in the middle when exploring something new, failing to fully express the novel and filtration aspects of their ideas due to fear.

    • Finding Balance in Idea DevelopmentTo develop strong and innovative ideas, focus on either boldness or pragmatism, fully exploring and committing to one side before switching. Embrace the freedom to take risks and think outside the box.

      It is important to avoid getting stuck in a middle ground when developing ideas. By trying to balance both boldness and pragmatism at every moment, your ideas may end up being neither bold nor pragmatic. Instead, it is more effective to focus on one side first, either being bold or being pragmatic, and fully develop that side before switching to the other. This allows for a deeper exploration and commitment to each approach, leading to stronger ideas. It is crucial to give yourself the freedom to be bold and take risks in your thinking without worrying about the potential outcome or approval from others. By embracing this bio rhythm of boldness and pragmatism, you can create ideas that are truly innovative and impactful.

    • The Role of Ego in Perception and GrowthRecognizing and managing our ego is vital for personal growth and maintaining healthy relationships. Negative comments can overpower positive ones, emphasizing the need to embrace differing perspectives and learn from others.

      Our ego plays a significant role in how we perceive criticism and feedback. Both Shane and Sendhil acknowledge the difficulty of receiving negative comments, whether it comes from respected individuals or strangers. They discuss how even a single negative comment can overshadow numerous positive ones and linger in our minds. The conversation also touches on the idea that our ego can affect our willingness to embrace differing perspectives and learn from others. Sendhil shares a childhood story, highlighting how he used his intelligence to overcome obstacles and satisfy his desires, showcasing the influence of ego even from an early age. Overall, this conversation emphasizes the importance of recognizing and managing our ego to foster growth and maintain healthy relationships.

    • Embracing Resilience: Turning Setbacks into OpportunitiesUnexpected events, such as setbacks and accidents, can shape our lives positively and negatively. Embracing resilience and adapting to these circumstances can lead to personal growth and unique opportunities.

      Sometimes unexpected events can shape the course of our lives and lead to both positive and negative outcomes. Sendhil Mullainathan's childhood accident resulted in both physical and social challenges. Being unable to speak for a long time, he struggled with social development and felt younger than his peers. However, this setback also led to an early enrollment in school, which ultimately influenced his educational and career path. In addition to this accident, Mullainathan's exposure to different teaching methods in economics, particularly through Bob Frank's class, broadened his perspective on the subject and encouraged him to navigate the world with intellectual curiosity. This conversation highlights the importance of embracing resilience and adapting to unexpected circumstances, as they can lead to personal growth and unique opportunities.

    • Embracing curiosity and open-mindedness in the learning processBy approaching new ideas with curiosity and actively seeking opportunities to observe and experience them, individuals can train their minds to recognize instances where the ideas are manifested, fostering growth and development.

      When encountering a new idea or concept, it is important to embrace a mindset of curiosity and exploration. Instead of immediately judging the idea as right or wrong, one should actively seek opportunities to observe and experience the idea in the world around them. By keeping the idea at the forefront of their thoughts, individuals can train their minds to recognize instances where the idea is manifested. While this process may come naturally to some extent, it is still necessary to consciously cultivate this ability. Additionally, it is crucial to be aware of the influence of preexisting ideas and biases, as they can shape perceptions and hinder the assimilation of new concepts. Allowing new ideas to flourish in the mind, even if they initially appear to "overfit," is an essential part of the learning process and facilitates the growth and development of these ideas.

    • The Generative Potential of IdeasIdeas are valuable when they have the capacity to open doors to new questions, ideas, and thoughts, generating further insights and opportunities for practical decision-making.

      Learning and idea generation go hand in hand. According to Sendhil Mullainathan, the first stage of learning is uploading an idea into our minds and developing the capacity to notice it in the world. However, for an idea to be truly valuable, it needs to have generation capacity, meaning it should have a clear path for what's next. In other words, it should open doors to new questions, ideas, and thoughts. The depth of an idea is determined by its ability to generate further insights and practical decision implications. Evaluating an idea involves understanding its usefulness and potential for generating new opportunities. This conversation highlights the importance of not only noticing ideas but also nurturing their generative potential.

    • Expanding Perspectives and Overcoming Limitations Through Associative Memory and Risk-TakingEmbrace associative memory, take risks, and consider alternative options to broaden understanding and avoid overfitting, leading to growth and expanded perspectives.

      Recognizing the limitations of direct memory and embracing associative memory can lead to a broader understanding of the world. Direct memory involves matching concepts exactly as they were learned, while associative memory allows for applying general concepts to different situations. Overfitting, which refers to staying within a narrow area of knowledge, can hinder growth and prevent discovery of new insights. By embracing the possibility of being wrong and taking risks, individuals can develop an expanded perspective. Additionally, understanding opportunity cost requires recognizing the hidden mental frame that narrows our decision-making process. Considering the alternative options and potential outcomes beyond the immediate decision allows for a more comprehensive understanding of the consequences.

    • The overlooked consequences of decision-makingConsider the hidden alternatives and consequences when making decisions, whether they are financial, time, or energy-related. Think beyond the immediate choices for more informed decision-making.

      Opportunity costs are often overlooked consequences that are not considered when making decisions. It is important to think beyond the immediate choices and consider the hidden alternatives or consequences that may be left out of the decision-making process. For example, when deciding between living in the suburbs or the city, the cost of commuting time should be factored in along with the financial cost. By broadening our perspective and considering the full range of potential outcomes, we can make more informed decisions. This concept of opportunity cost applies not only to financial decisions but also to how we allocate our time and energy.

    • Understanding the Value of TimeRecognize the finite nature of time and prioritize activities that add value and utility to your life. Invest in optionality and make wise choices to create more time.

      Time is not just a resource to be spent, but a valuable object with varying levels of utility. Time can have both positive and negative value, depending on the experience or activity it is associated with. Commuting to work may feel mundane, but the prospect of enjoying a meal with friends at a nice restaurant adds value to the overall experience. It is important to recognize that time is finite and cannot be increased, therefore investing in optionality and creating more time through the use of money is a wise approach. Ultimately, the utility of time should be a significant factor in how we prioritize and allocate our resources.

    • Understanding the Complex Nature of TimeWe should strive to find moments of flow and fully engage in them, appreciating the intangible aspects of life and valuing the time spent acquiring them.

      Our perception of time is influenced by both external and internal factors. We often wish for more time, but when we experience moments of flow, where time seems to stretch and we are fully engaged, it is the most enjoyable. However, during these moments, we don't necessarily acknowledge that we have gained more time. It's interesting to note that our hedonic experience of time is peculiar, as we desire both more time and for it to go faster. Additionally, the conversation touches on the idea of valuing and cherishing the intangible aspects of life, such as love and relationships, which we often overlook and fail to fully consume. Time spent acquiring these assets should also be genuinely enjoyed and appreciated.

    • Shifting from acquisition to consumption mode: finding happiness in the present moment and appreciating our achievements.Reflect on past achievements, envision our future selves, and send emails to our future selves to gain a shocking appreciation of our growth and progress over time.

      We often find ourselves in acquisition mode rather than consumption mode. We continuously acquire things and achieve success, but we fail to truly savor and appreciate them. Just like taking countless photos without really looking at them, we accumulate experiences and accomplishments without fully relishing their value. This mindset prevents us from finding happiness in the present moment and appreciating how far we have come. To overcome this, we need to shift our perspective and engage in mental consumption. We can do this by reflecting on our past achievements and envisioning our future selves, using these insights to live a more meaningful and fulfilling life. Additionally, we can send emails to our future selves to gain a shocking appreciation of our growth and progress over time.

    • The Power of Embracing Digital Tools for Understanding and Optimizing Our PsychologyOur brain is a tool that can be optimized through digital tools and our digital footprints, leading to improved thinking and feeling in the future.

      Our brain operates in ways that we may not fully understand. We often rely on naive realism, assuming that our thoughts and experiences are inherently real. However, we need to recognize that our brain is just a piece of wetware, a tool that we use to process information. We have the power to create mental habits that can lead to nostalgic moments and improve our thinking and feeling. In the digital age, we have access to our digital footprints, which can provide insights into our past experiences and help us enhance our cognitive abilities. Facebook, for example, uses nostalgia-inducing features to impact our mood. The lesson here is that we should embrace digital tools and leverage our digital footprints to understand and optimize our psychology in the coming years.

    • The Influence of Memory Retrieval on Perception and AttachmentMemories that spontaneously arise hold more meaning, and we should not overvalue them. Establishing daily habits simplifies decision-making and aids in achieving goals.

      Our perception and attachment to memories can be influenced by how we retrieve them. The way we remember an experience spontaneously and independently holds more meaning to us than if the memory is prompted by an external trigger, such as a Facebook notification. This highlights the tendency to attribute greater significance to memories that arise naturally. Additionally, it is important to recognize that our brains produce thoughts and memories just like any other bodily function, and we should not over interpret or overvalue them. By establishing daily habits, like going to the gym every day, we can remove the burden of choice and simplify our decision-making process, making it easier to maintain and achieve our goals.

    • The Power of Consistent Habits and Setting Achievable GoalsBy establishing low bar, consistent habits and setting achievable goals, individuals can build momentum, eliminate the need for willpower, and increase the likelihood of sticking to desired habits. External accountability and support can also aid in maintaining these habits.

      Establishing low bar, consistent habits can lead to success in various aspects of life. By setting achievable goals and focusing on showing up and doing a small amount every day, individuals can build momentum and find it easier to continue and exceed their initial expectations over time. This approach can be applied to exercise routines, such as going to the gym every day, as well as creative pursuits like writing. By framing these activities as part of one's identity and creating rules instead of constantly making decisions, individuals can eliminate the need for willpower and increase the likelihood of sticking to their desired habits. Additionally, sharing these rules with others can provide external accountability and support in maintaining these habits.

    • The Importance of Establishing Rules and Involving All Aspects of Oneself in Decision-MakingBy involving different aspects of ourselves in the rule-making process and considering our internal desires, we can create effective rules that aid in self-discipline and personal growth, leading to consistency and achievement of personal goals.

      Establishing rules for oneself is crucial in maintaining consistency and achieving personal goals. However, it is important to involve different aspects of oneself in the decision-making process to ensure a well-thought-out rule. This involves recognizing that we have an uneasy relationship with ourselves, as we may trust ourselves at times but not always. By engaging in a protracted process of rule establishment, where different selves have the opportunity to voice their opinions, we can create rules that align with the majority of our internal desires. Without this process, poorly thought-out rules can lead to failure or unhappiness. It is also highlighted that people are less likely to argue with their own rules, making them an effective tool for self-discipline and personal growth.

    • Embracing Obsolescence for Growth and ResultsEncouraging others to understand and adopt one's expertise leads to personal growth, improved outcomes, and the ability for others to contribute and build upon initial ideas. Overcoming ego is essential in this process.

      Embracing the process of making oneself obsolete can lead to personal growth and better results. Sendhil Mullainathan highlights the importance of not casting a shadow over endeavors by making oneself central, but rather focusing on how to make oneself obsolete. This involves recognizing the essential parts of one's role or expertise and distilling them for others to understand and adopt. It requires overcoming ego and articulating knowledge in a way that can be communicated and taught effectively. By doing so, others can contribute, improve, and build upon the initial ideas or organization. While the process may be uncomfortable, it ultimately leads to growth and better outcomes in any productive endeavor.

    • The power of relinquishing control and letting go of specialness.Empowering others and achieving greater outcomes requires relinquishing control and letting go of the feeling of specialness. It is essential to focus on enabling others and prioritizing outcomes rather than personal stories of saving the day.

      Relinquishing control and the feeling of specialness are crucial in empowering others and achieving greater outcomes. It is common to want to be the focal point and hold onto power, but this limits growth and potential. Control can be a barrier to achieving true goals, and it requires a deep understanding of what is truly important. Letting go of the feeling of specialness is more challenging but necessary for personal and professional growth. It is essential to recognize that relying on others does not diminish one's value or worth. Organizations often prioritize personal stories of saving the day, but entrepreneurs understand that focusing on outcomes and enabling others is more important.

    • Crafting a Narrative for SuccessTake responsibility, prioritize goals over ego, and shift from self-importance to collaboration in order to achieve desired outcomes and avoid the need for excuses or validation.

      The narrative we create about ourselves and our role in an organization can greatly impact our trajectory. Telling a compelling story that highlights our importance and abilities is more likely to gain recognition and advancement. However, this narrative should not come at the expense of others or be used as an excuse for failures. It is essential to acknowledge our need for excuses and scapegoats, and instead focus on taking responsibility for outcomes and prioritizing the overall goal over personal ego. As entrepreneurs, it is important to shift from a mindset of self-importance and self-worth based on knowledge, to one that values collaboration and open-mindedness. Striving for the desired outcome should be the primary focus, rather than seeking validation or proving oneself right.

    • Prioritizing Positioning Over PredictionsStrategic positioning is more important than trying to accurately predict the future. Empowering teams and prioritizing long-term positioning leads to increased velocity and unleashes the potential of individuals.

      The focus should be on positioning rather than predicting the future. Shane emphasizes the importance of being prepared for multiple possible outcomes, rather than trying to accurately forecast what will happen. Within the company, he strives to empower his team and make himself redundant, allowing them to make decisions without constantly checking with him. This approach not only increases velocity but also unleashes the potential of each individual. Sendhil points out that while positioning may not always be optimal in the moment, it ultimately wins over time, especially in a changing environment. The conversation highlights the idea that positioning is often unseen, while we only observe the outcome. Therefore, it is crucial to prioritize strategic positioning rather than solely focusing on short-term predictions.

    • Navigating uncertainty with strategic positioning and patience.By preparing for potential challenges and making small investments now, we increase our chances of success in the future, even if the predicted event does not occur.

      Strategic positioning and patience can lead to better outcomes in uncertain times. By taking a proactive approach and preparing for potential challenges or disruptions, we can increase our chances of being better equipped to handle them. This involves making small investments or adjustments in the present that may pay off in the future, even if the predicted event does not occur. It's about finding the balance between being mostly in and all in, having the confidence to capitalize when the right opportunity arises. This approach, as exemplified by Buffet's investment strategy, emphasizes the importance of saving up resources and being selective in deploying them. Having a controlling stake or influence in decision-making can enable a long-term perspective and avoid succumbing to short-term pressures or suboptimal strategies.

    • Unveiling the Hidden Assets: Recognizing the Value of OptionalityTracking and valuing the options we create in our lives can lead to better decision-making and a more strategic approach to personal and professional growth.

      Individuals often overlook the optionality and hidden assets they create in their personal and professional lives. By not tracking or recording these options, individuals fail to recognize the value they hold. The analogy of a sports team acquiring draft picks that are reflected on the balance sheet demonstrates the importance of acknowledging and valuing the options one possesses. By tracking and articulating the optionality they have created, individuals can better understand the trade-offs they make when choosing one path over another. Furthermore, the conversation highlights the significance of having options and how they allow individuals to take advantage of unforeseen opportunities. Recognizing and harnessing this hidden optionality can ultimately lead to better decision-making and a more strategic approach to personal and professional growth.

    • The importance of understanding others' perspectives for personal and professional growth.By understanding and accurately describing the perspectives of others, we can uncover opportunities for growth and improvement and form valid opinions. This can lead to personal and professional development in a world filled with disagreements.

      Understanding the perspectives of others is crucial in identifying opportunities for growth and improvement. It is important to step outside of our own thinking and consider the thoughts and beliefs of those around us. By gaining a deep understanding of other market participants' perspectives and describing them with high fidelity, we can uncover arbitrage opportunities. This involves being able to argue the other side better than they can argue themselves, which indicates that we have truly done the work necessary to form a valid opinion. In a world where disagreements are common and surface-level discussions prevail, taking the time to understand others' perspectives can lead to personal and professional growth.

    • Challenging Shallow Opinions and Embracing Technology for Better Decision MakingUnderstanding our limited depth of knowledge and utilizing technology to identify blind spots can lead to improved decision-making and a more comprehensive understanding of different perspectives.

      Our opinions are often based on shallow understanding and biased information. We tend to reinforce our beliefs by skimming headlines and consuming information within our filtration bubble. However, when confronted with the opportunity to articulate the other side or explain someone else's opinion, we often struggle. This illusion of explanatory depth highlights our limited depth of understanding outside of our own perspectives. The conversation also explores the potential of technology to provide objective insights about ourselves, such as monitoring our language or behavior. While initially uncomfortable, the advantage of algorithms over judgmental humans is that they offer objective facts without the sting of judgment. By embracing technology that points out our blind spots, we can make better-informed decisions.

    • Leveraging Objective Data and Technology for Performance ImprovementBy using objective data and technology to evaluate our decisions and actions, we can uncover valuable insights and make improvements in various professional contexts, leading to significant progress.

      Objective data and technology can help us identify blind spots and improve our performance. Just like athletes have coaches who analyze tapes to enhance their skills, we can use objective data to evaluate our decisions and actions. By recording and reviewing our performances, whether it's in teaching, business decisions, or other professional contexts, we can uncover valuable insights and make improvements. Even a simple process of someone asking us questions about our performance while watching the data can lead to significant progress. While academia plays a vital role in producing raw materials and research, it also needs to recognize the feedback loop with practical application and learn from it.

    • Collaboration and the Power of Changing Perspectives in Variable ScienceCollaboration and changing perspectives in variable science pave the way for advancements and lasting impact. It is crucial to recognize the value of collaboration and knowledge sharing in driving progress.

      In the field of variable science, it is important to recognize that no one is at the frontier alone. Numerous people from different backgrounds contribute to the advancements in this area, creating an opportunity for collaboration and learning in both directions. The intersection of technology and data plays a significant role in driving progress, but it also presents challenges. Amidst these discussions, the ultimate goal for Sendhil Mullainathan is to be remembered as someone who changed how people think. The power of changing perspectives and mindsets can have a lasting impact and serve as a force multiplier, leading to advancements in various domains. This conversation itself has contributed towards this goal, further emphasizing the value of collaboration and knowledge sharing.

    Recent Episodes from The Knowledge Project with Shane Parrish

    #197 Michaeleen Doucleff: TEAM Parenting

    #197 Michaeleen Doucleff: TEAM Parenting

    It's surprising how often we give our kids orders: "Do this!" "Don't do that!" But if we want to raise resilient and independent kids, is this the right approach? Michaeleen Doucleff argues there's a better way, and in this conversation, she explains why and shares practical strategies for solving the parenting "crisis" in the modern world.


    In this conversation, Doucleff reveals four parenting principles that will help foster resilience and independence in your kids while protecting and enhancing their emotional well-being. Shane and Doucleff discuss her observations on how different cultures approach parenting and how their practices can help alleviate the burdens we place on ourselves and our children. We also explore the role of technology and its impact on our parenting and our children's development and maturity.
    Michaeleen Doucleff is the author of Hunt, Gather, Parent. Her work has taken her all over the world to explore, observe, and learn from the parenting practices of various cultures. She is also a correspondent for NPR's Science Desk.

    (00:00) Intro

    (04:12) How (and why) we've lost our way as parents

    (08:02) The rise of the nuclear family

    (13:46) TEAM Parenting: T

    (17:20) TEAM Parenting: E

    (23:01) Why you don't need to praise your child

    (26:12) TEAM Parenting: A

    (36:42) TEAM Parenting: M

    (38:34) "Kids do not need to be entertained"

    (39:12) Technology, parenting, and transmitting values

    (1:02:59) Resources parents can use to educate kids about technology

    (1:04:50) How you can use the environment to give kids autonomy

    (1:09:56) Success and parenting


    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠https://fs.blog/clear/⁠

    Follow me: ⁠https://beacons.ai/shaneparrish⁠

    Join our membership: ⁠https://fs.blog/membership/

    #196 Brent Beshore: Business Brilliance and Happiness at Home

    #196 Brent Beshore: Business Brilliance and Happiness at Home

    Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas.

    This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent opens up about the evolution of his marriage, physical health, and inner life.

    The rest of the episode focuses on business. Shane and Beshore discuss private equity, how to hire (and when to fire) CEOs, incentives, why debt isn’t a good thing in an unpredictable world, stewardship versus ownership, and why personality tests are so important for a functional organization.
    After beginning his career as an entrepreneur, Brent Beshore founded Permanent Equity in 2007 and leads the firm as CEO. He works with investors and operators to evaluate new investment opportunities.


    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge


    (00:00) Intro

    (05:08) Why Brent examined his life

    (09:44) How Brent "fixed" his relationships

    (20:04) How helping hurts

    (32:13) How Brent was subtly controlling relationships

    (40:36) Why Brent stopped drinking (mostly)

    (50:29) How to run a business with love yet competitively

    (01:00:34) Win-win relationships

    (01:05:34) On debt

    (01:19:28) On incentives

    (01:29:08) How to hire and fire CEOs

    (01:34:18) What most people miss about hiring

    (01:44:19) Brent's playbook for taking over a company

    (01:51:20) On projections

    (01:55:52) Revisiting investments

    (01:58:44) How "hands-off" is Brent?

    (02:08:34) Where people go wrong in private equity

    (02:14:07) On success

    #195 Morgan Housel: Get Rich, Stay Rich

    #195 Morgan Housel: Get Rich, Stay Rich

    The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.
    In this conversation, Shane and Housel discuss various aspects of risk-taking, wealth accumulation, and financial independence. Morgan explains the importance of understanding personal financial goals and the dangers of social comparison, lets everyone in on his personal financial “mistake” that instantly made him sleep better at night, and why the poorest people in the world disproportionately play the lottery—and why it makes sense that they do. They also touch on the influence of upbringing on financial behaviors, the difference between being rich and wealthy, and the critical role of compounding in financial success. Of course, we can’t have a writer as good as Morgan Housel on the podcast and not ask him about his process, so Housel concludes with insights into storytelling, his writing processes, and the importance of leading by example in teaching financial values to children.
    Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He's the author of two books: The Psychology of Money and Same as Ever.
    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠https://fs.blog/clear/⁠ 

    Follow me: ⁠https://beacons.ai/shaneparrish⁠

    Join our membership: ⁠https://fs.blog/membership/⁠


    Sponsors

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. ⁠https://protekt.com/knowledge


    (00:00) Intro

    (04:46) Risk and income

    (07:40) On luck and skill

    (10:10) Buffett's secret strategy

    (12:28) The one trait you need to build wealth

    (16:20) Housel's capital allocation strategy

    (16:48) Index funds, explained

    (20:59) Expectations and moving goalposts

    (22:17) Your house: asset or liability?

    (27:39) Money lies we believe

    (32:12) How to avoid status games

    (35:04) Money rules from parents

    (40:15) Rich vs. wealthy

    (41:46) Housel's influential role models

    (42:48) Why are rich people miserable?

    (45:59) How success sows the seeds of average performance

    (49:50) On risk

    (50:59) Making money, spending money, saving money

    (52:50) How the Vanderbilt's squandered their wealth

    (1:04:11) How to manage your expectations

    (01:06:26) How to talk to kids about money

    (01:09:52) The biggest risk to capitalism

    (01:13:56) The magic of compounding

    (01:16:18) How Morgan reads

    (01:22:42) How to tell the best story

    (01:24:42) How Morgan writes

    (01:35:42) Parting wisdom and thoughts on success

    #194 Abigail Shrier: The Parent-Therapy Trap

    #194 Abigail Shrier: The Parent-Therapy Trap
    Over the last decade, therapy has become the de facto solution to solve all sorts of problems for all sorts of people. Everyone has slowly accepted that therapy is normal and a net benefit to society.

    But instead of helping kids work through difficult circumstances, what if it's just making the problems worse? That's what Abigail Shrier thinks is happening, and in this conversation, she reveals some surprising reasons why.

    Shane and Shrier discuss the real reason therapy is "bad," how we got to this point of acceptance as a culture, and what you can do as a parent to get back to normalcy. Shrier also shares her experiences with lifelong therapy patients, who should actually be in therapy, and the one thing that makes someone a successful parent.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge

    (00:00) Intro
    (05:44) Inverse: How do we raise mentally unstable kids?
    (08:29) How we got to now
    (11:45) Bad therapy...or just social trends?
    (13:21) Being your kids' friend: good or bad?
    (15:55) The parenting type that raises the BEST kids
    (21:35) Is this all the parents' fault?
    (29:53) Is "Bad Therapy" a world-wide problem?
    (32:57) Talk to your kids' therapist about these things
    (42:09) The importance of facing adversity in childhood
    (47:06) Can we blame grad schools for all of this?
    (49:14) On technology and social media
    (51:03) Schools should "never" have gotten involved in mental health
    (54:43) Did COVID accelerate "bad therapy?"
    (56:07) How to return to normalcy
    (58:21) Why Shane shares negative YouTube comments with his kids
    (01:01:23) Shrier's experience being "cancelled"
    (01:04:13) On prestige media
    (01:07:47) Small steps parents can take to return to normal
    (01:11:02) Dealing with schools saying one thing and parents saying another
    (01:13:32) Why is the silent majority...silent?
    (01:16:32) If this continues, what happens?
    (01:18:19) What makes someone a successful parent?

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside?

    That's what Dr. Jim Loehr believes, and in this episode, he reveals everything he knows about mental toughness and winning the mind game. Shane and Loehr discuss the radical importance of the stories you tell yourself—including how they can damage your kids—and how to change the negative stories you believe. Loehr also shares the best reflection questions to ask yourself to reveal personal blindspots, the importance of rituals for calming anxiety and performing under pressure, and how the best in the world use their recovery time effectively.

    Dr. Jim Loehr is a world-renowned performance psychologist and author of 16 books. From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful achievement, personal fulfillment, and life satisfaction is the strength of one’s character. Dr. Loehr possesses a masters and doctorate in psychology and is a full member of the American Psychological Association.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

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    (00:00) Intro

    (03:20) Parenting and storytelling

    (06:15) How to determine whether or not the stories are limiting or enabling you

    (08:41) What the stories world-class performers tell themselves

    (15:02) How to change the stories you tell yourself

    (23:26) Questions to journal about

    (26:16) Private voices vs. public voices (and how they impact your kids)

    (31:32) How to help your friends change their stories

    (37:30) How to better come alongside your kids to prevent destructive behavior

    (44:48) - (45:06) What Loehr knows about high performers that others miss

    (53:12) On time and energy

    (01:06:26) Conquering the "between point" ritual

    (01:11:50) On rituals vs. habits

    (01:15:54) How to increase your mental toughness

    (01:23:51) On success

     

     

    #192 David Segal: Yearly Planning, Daily Action

    #192 David Segal: Yearly Planning, Daily Action

    Working in a business and working on a business are two different things. Without the former, nothing gets done; without the latter, the wrong things get done. David Segal has a unique way of managing that tension, and this episode, he reveals all his business operating secrets and explains how he failed along the way.

    Shane and Segal discuss what entrepreneurship really is, where motivation comes from, and what Segal learned building a $200 million tea business. Shane and David also dive deep into the dark side of success and the radical depression that can strike when you get a big payday, life and business lessons they learned from Warren Buffett, and the value of time management.

    David Segal is the co-founder of Firebelly Tea. He’s also best known as “the David” of DAVIDsTEA. During his time at DAVIDsTEA, Segal grew the company from a single store to a $200 million retail giant. Segal left DAVIDsTEA in 2016 and started Mad Radish—a quick service restaurant concept. Mad Radish is all about providing healthy, gourmet fast foods. In 2021, Segal started Firebelly tea to create exceptional loose leaf teas tailored to modern living.

    Listeners of The Knowledge Project can receive a special 15 percent discount on Firebelly Tea products by heading to www.firebellytea.com and entering the code Shane15 at checkout.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

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    Join our membership: https://fs.blog/membership/

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    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

     

    (00:00) Intro

    (04:59) What entrepreneurship really is

    (07:10) How to manage your psychology

    (10:40) Yearly planning, daily action

    (15:50) Avoiding "ivory-tower syndrome"

    (18:30) Segal's childhood and background

    (25:15) The history of DAVIDsTEA and Firebelly

    (36:40) The evolution of tea and business over the last twenty years

    (42:30) On failures

    (49:00) Dealing with depression

    (52:30) Lessons about money

    (56:55) Business and life lessons from Warren Buffett

    (1:00:00) On time management

    (1:04:50) What's missing in Segal's life

    (1:08:39) On success

     

     

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living
    Shane Parrish sits down with the renowned biochemist Dr. Rhonda Patrick to explore the intricate world of nutrition and health. Dr. Patrick provides a deep dive into the role micronutrients play in our daily health, detailing how deficiencies and insufficiencies in vitamins, minerals, fatty acids, and amino acids can lead to serious health issues over time. Shane and Dr. Patrick also discuss the science behind deliberate heat exposure. She outlines the optimal sauna conditions—temperature, duration, and frequency—necessary to achieve these health benefits and explains the physiological mechanisms at play.
     
    Rhonda Patrick has a Ph.D. in biomedical science and a Bachelor of Science degree in biochemistry/chemistry from the University of California, San Diego. She has done extensive research on aging, cancer, and nutrition.
     

    (00:00) Intro

    (04:40) A philosophy for nutrition

    (15:36) Micronutrients through supplements vs. food

    (25:43) Wild-caught vs. farm-raised fish

    (28:44) Organic vs. non-organic vegetables

    (36:14) On macronutrients

    (40:20) How protein levels differ in different foods

    (45:27) The best morning smoothie recipe

    (54:48) Dr. Patrick grades Shane's "GOAT" smoothie recipe

    (59:14) Grass-fed vs. non-grass fed

    (01:04:40) On vitamin D (Is sunscreen killing us more than the sun?)

    (01:19:48) Deliberate heat and cold exposure

    (01:44:27) Top three behavioral and diet interventions for life and health improvements

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

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    #190 Brad Jacobs: Building a Business Empire

    #190 Brad Jacobs: Building a Business Empire
    Throughout his tenure, Brad Jacobs has built multiple billion-dollar companies. While there is no "playbook" for growing a business, he focuses on a few factors above all else in every company he operates, and in this conversation, he reveals them all.

    Shane and Jacobs discuss how to read anyone during an interview through a series of intentional questions, the exciting role of AI and technology in the future of business, and where money-making ideas hide in companies. Jacobs also shares how his training in math and music made him a better business operator, the one thing he focuses on to grow his businesses, how to spot big trends before everyone else, and the only thing a company should focus on for success.

    Brad Jacobs has started five companies from scratch and led each to become a billion-dollar or multibillion-dollar enterprise. These include three publicly traded companies: XPO Logistics, where he serves as Chairman and CEO, United Rentals, and United Waste Systems. Before starting XPO in 2011, Jacobs founded United Rentals in 1997 and led the company as Chairman and Chief Executive Officer. In 1989, he founded United Waste Systems.
     
    (00:00) Intro
    (04:44) The future of AI
    (07:21) How to think rationally
    (08:48) The major trend
    (10:57) The research process
    (13:29) On asking better questions
    (19:35) On rearranging your brain
    (22:23) On music, math, simplicity, and business
    (32:26) Leverage, debt, and optionality
    (35:11) What it takes to take contrarian bets
    (40:45) Confidence and parents
    (50:21) Why negative-only feedback is detrimental for employees
    (56:14) Money lessons
    (58:13) A deep dive on M&A (Jacobs' secret sauce to growing his companies)
    (01:07:51) Questions to immediately get to know anyone
    (01:11:14) On boards and board meetings
    (01:16:57) On decision-making
    (01:23:37) The role of capital markets
    (01:25:41) The type of person you don't want to hire
    (01:31:16) The best capital allocators
    (01:33:53) Biggest lesson Jacobs learned from the past year
    (01:37:20) On success
     

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

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    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

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    #189 Chris Davis: Three Generations of Wealth

    #189 Chris Davis: Three Generations of Wealth

    Most families who obtain immense wealth squander it by the third generation. But Chris Davis comes from a family whose grandfather and father all became independently wealthy of each other, and Davis has done the same. How does that keep happening? In this conversation, we find out.

    Shane and Chris discuss life and investment lessons he learned from his father and grandfather, why writing is more important to clarify one's thinking no matter who's reading it, and the surprising benefit of reading physical newspapers and wearing ties to work. Davis also shares his value-investing philosophy, what he learned from working with and meeting Charlie Munger, and what parents can do to raise kids who aren't entitled. Davis talks about his alcohol drink tracker and why it's important to him, why he never puts himself in situations where envy can grow, and Warren Buffett's letter about why investment managers underperform.

    Chris Davis has been a Director of The Coca-Cola Company since April 2018. Davis is Chairman of Davis Selected Advisers-NY, Inc., an independent investment management firm founded in 1969. Davis joined Davis Selected Advisers-NY, Inc. in 1989 as a financial analyst and in 1995, he became a portfolio manager of the firm’s flagship funds. Prior to joining Davis Selected Advisers-NY, Inc., he served as a research analyst at Tanaka Capital Management and as an accountant at State Street Bank and Trust Co.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - Each week I share timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/

    My New Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

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    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

     

    (00:00) Intro

    (03:20) Life lessons Davis learned from his grandfather and father

    (26:24) The importance of writing things no one reads

    (36:55) Davis' experiences through financial crises

    (52:31) Why Davis loves managing a mutual fund

    (55:49) Why Berkshire Hathaway operates with margin

    (01:01:05) What is risk?

    (01:04:02) On low interest rates and their future impact

    (01:14:46) The mismatched timelines between CEOs, companies, investors, and policy

    (01:22:19) How Davis and Munger met

    (01:30:20) Lessons learned from Munger

    (01:41:29) Why avoiding weaknesses is the ultimate recipe for success

    (01:55:46) How to raise non-entitled kids and avoid lifestyle creep

    (01:16:10) On happiness

    (02:27:00) Good vs. bad board meetings

    (02:31:34) Three generations of wealth

    (02:37:15) On success

    #188: Bryan Johnson: Five Habits for Longer Living

    #188: Bryan Johnson: Five Habits for Longer Living
    What can you do (or avoid) tomorrow to guarantee you can live longer?

    In this episode, Bryan Johnson reveals the five simple disciplines you can start doing to live healthier and longer. Johnson shares what his daily routine looks like, the ins and outs of his experimentation process, and why he gave his father plasma.

    Johnson also opens up about the constant hate he receives from people online, how he deals with it all, and what he wishes he'd known when he sold his company.

    Bryan Johnson is the world's most measured human. Johnson sold his company to PayPal in 2013. Through Project Blueprint, Johnson has achieved metabolic health equal to the top 1.5% of 18 year olds, inflammation 66% lower than the average 10 year old, and reduced his speed of aging by the equivalent of 31 years.

    Johnson is also the founder of Kernel, creator of the world’s first mainstream non-invasive neuroimaging system; and OS Fund, where he invested in the predictable engineering of atoms, molecules, and organisms.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - Each week I share timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/

    My New Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:
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    Timecodes:

    (00:00:00) Intro

    (00:03:45) On biographies

    (00:08:03) On depression and coping mechanisms

    (00:14:18) Self-destructive behavior and how to pitch Blueprint to someone

    (00:26:50) What a day looks like on Blueprint (exercise and what to eat)

    (00:42:06) How to turn Blueprint protocols into habits

    (00:45:17) Embracing the hate

    (00:49:07) The downsides and lessons of making money

    (00:59:22) The five habits

    (01:05:09) Why does posture matter?

    (01:07:48) Relationship between biological health and sexual health

    (01:09:50) Hair-loss prevention

    (01:15:46) Sunscreen, plastics, and other miscellaneous impacts on aging

    (01:18:30) How will AI help us?

    (01:22:10) On success

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