12. Creating Magnetic Content P2: Master your Messaging by Understanding your Ideal Client

What happened to the infamous 90-day challenge, courtesy of the incredible Lacey Gebo? I quit early and i'm giving you the total rundown on why in today's episode. My definition of consistency doesn't look the same as a lot of social media managers out there.

We're constantly hearing about how important it is to post with a high frequency. But what happens when the quality of those posts goes down dramatically? Our audience notices. My engagement was actually going down during the challenge and I had to take a step back to re-evaluate.

I'm sharing this because I want you to see how you might be sabotaging your engagement by mirroring the people around you. Other people in your industry might be posting a ton of education and seeing great results. Does that mean that you should too? Not necessarily.

In this episode, I'm chatting about: 

• My experience with the 90 day challenge
• Why I decided to quit the challenge early 
• How my strategy pivoted after seeing low engagement
• Forming your own definition of consistency 

Follow me on instagram @luxebeautysocial!
Check out my website

I got a DM the other day that had me scratching my head, and I thought, "Let's unpack this together." So, imagine this: leaving behind a booming salon, a bustling team, and all the hair things to start a social media business . And someone says, "Why leave the comfort zone for an industry that's supposedly on life support?" Hold up, what? Social media is dead? Cue my jaw-drop moment.

So, let's play detective. If you tell me social media is dead, i'm hearing "it's not working for ME" and I want to know why. The first step in moving past this limiting belief is an audit of your current page. What isn't serving you anymore? A big one I see often: using captions as short as a coffee order without any depth. It worked two years ago, but not today! Social media's evolved, but it's not dead.

People crave feels and stories since 2020 hit. Influencers spill the tea on products, sure, but they make you feel why it matters. As beauty pros, we've got the golden ticket to showcase transformations and the vibes behind 'em. Get your audience to feel something, and voila!

But wait, there's more. Tune in to hear the three key points I would audit in your socials if you think social media is dead.

In this episode, I cover: 

• Why hair shots are simply not doing the trick anymore 
• Social media isn't your entire marketing strategy! 
• Are you drowning your audience in educational posts? 

Follow me on instagram @luxebeautysocial!
Check out my website

Buckle up because Kelly, @scissorsmakecents on Instagram, just dropped some serious wisdom on the Social Stylist Podcast. We're talking about everything from her journey as a salon mogul to her adventures in the online coaching realm.

Picture this: Kelly, the queen of a seven-figure hair salon in Richmond, spills the tea on how she's been rocking the hair game for 14 years. But hold up, three years ago, she took a detour into the online universe and started coaching other salon owners. 

In this chat, we dig deep into the nitty-gritty of growth strategies. Forget waiting for January 1st to set goals – Kelly's giving us the details on her planning process that starts way earlier than that. 

And guess what? Kelly's dropping a growth tracker soon. It's like the secret weapon to measure and monitor your success. Imagine it's your salon's superhero sidekick – but for business growth. You'll definitely want to grab yours when it goes live so keep an eye out for that.

We also dive into the juicy stuff about leadership skills, financial wizardry, and creating a business that's not just about the dollar bills but also about good vibes and happy clients. 

Kelly's mastermind is like a business makeover – think of it as a home improvement show, but for your salon. Get ready to Maria Kondo your business!

Oh, and Kelly spills the beans about a retreat in Tulum, Mexico! It's not just about business; it's about filling your cup, doing some woowoo workshops, and bonding with fellow salon superheroes. Three spots left – sign me up!

So, if you're all about leveling up your salon game, check out Kelly at scissorsmakesense.com, slide into her DMs on Instagram, and get ready for a salon glow-up like never before. Let's make 2024 the year of fabulous hair, happy clients, and business success! 💇✨

Connect with Kelly:

• Website 
• Instagram
• Linkedin

And if you enjoyed this episode, be sure to leave a review and share the show on socials! Word of mouth is the name of the game with podcasting<3

Follow me on instagram @luxebeautysocial!
Check out my website

As a new stylist, someone may have told you it was possible to make 100,000 behind the chair. But did you actually know what that would take? For today's guest, Krista Storm, she had to find out for herself.

Krista became a hair stylist in 2007 and that was exactly what she was told. But she wasn't given any of the actual information about the amount of effort or time that would take. After eight years spent barely breaking 30,000, she finally found her own techniques and systems that made room for her to thrive. Now, she's a salon owner and educator changing the game for stylists with the mission to constantly evolve.

I loved this conversation with Krista today. She hits the nail on the head when she describes herself as the  ‘UNmotivational’ educator. We're not getting fluff. We're not being made to feel bad about the burn out we've experienced. She's real about what it takes to make it in this business and it's such a treat.

In this episode, we discuss: 

• embracing your natural essence online 
• showing up by starting small 
• the inevitability of burn out and what you can do when it happens 
• why following trends isn't getting you closer to your next dream client

Connect with Krista: 

• Instagram
• Website

Follow me on instagram @luxebeautysocial!
Check out my website

Do you ever feel like no matter how much money you have coming through working behind the chair, you simply can’t hold on to it? It’s immediately going to bills, debt, groceries, and suddenly you’re at a loss. Well, I’ve got a treat for you today! 

I had the pleasure of sitting down with my friend Misty Jayne, a life and money coach for hairstylists. As a stylist, she saw the need for financial literacy in her own life and her peers. She discusses her personal struggles with debt and burnout. Getting herself out of debt revealed a hidden passion - sharing her insights and helping stylists reach financial freedom.

 A ton of advice you see online is all about how to make more. But this advice neglects to tell us how to manage the money we come by. Misty also shares what it was like showing up in a new way once she decided she wanted to pivot in her career.

 It can be really intimidating at the beginning of any endeavor to start showing up publicly in a different way. We talk all about how to navigate shifts in our career with a bold approach. 

In this episode, we discuss: 

• How financial literacy changed Misty’s life 
• The first time Misty showed up as a money expert and how that changed her life 
• Overcoming the fear of judgment on social media 

Connect with Misty: 

• Misty's Website
• Misty's Instagram
• Listen to The Cash Confident Stylist Podcast on Spotify
• Listen to The Cash Confident Stylist Podcast on Apple

Follow me on instagram @luxebeautysocial!
Check out my website

Welcome back to the second season of The Social Stylist Podcast! If you’ve ever asked the question “what’s an ‘appropriate’ way for me to show up?” this episode is for you. Today’s guest is going to break you out of that box you’ve put yourself in and say “fuck your fear.” Can you guess who i’m talking about?

We’re back with a bang with a very special guest: Sirai, AKA “The Platinum Giraffe.” Sirai has been making waves in the hair industry by leading with unapologetic authenticity and no f*cking fear. Her community, The Balanced Stylist Society, is taking hair education beyond technique and into self-care and embodiment. 

Sirai has an incredible capacity for staying open and bringing her darkest moment to light. She makes a lovely distinction that I want to pull out for you here: “Vulnerability is sharing what you're currently going through.Transparency is sharing what you've been through.” So she shares what it was like to tell her audience her current struggles with an eating disorder and how that felt entirely different than sharing past struggles. 

I’m so excited for you to tune in because I really you’re going to feel lighter and more audacious by the end of this episode! 

In this episode, we cover: 

• The importance of holding space for mental health while running a business
• Taking messy and imperfect action to build genuine connections
• The value of sharing personal struggles and stories with your audience. 
• Balancing social media consumption and creating intentional content. 

Connect with Sirai: 

• Instagram
• Website

Follow me on instagram @luxebeautysocial!
Check out my website

I want you to picture your favorite clients in your head. What makes them your favorite? What do you have in common? This is the beginning of understanding your ideal client profile. In today's episode, we're getting acquainted with the  essential step that I walk all of my clients through - understanding their ideal clients. The term "ideal client" is thrown around left and right so we're really getting to the basics here. What is an ideal client and why the heck do you need to know who your ideal clients are?

Really effective marketing means speaking to one person. So we want to have an ultra clear picture in our head of who this person is and what makes them tick. I want you to take away the tools needed to call in clients that feel like best friends. So grab a drink and let's get social!

In this episode, I cover: 

• Why having an ideal client profile is so important
• How to identify who your ideal client is
• The next step to integrate your ideal client into your content strategy
• The essentials of connection marketing

Follow me on instagram @luxebeautysocial!
Check out my website

Constantly following the quick tips to go viral and gain a thousand followers over night  is actually detracting from your sales. I want to save you from the countless hours that go in to a robust social media growth strategy with todays episode.  As business owners, we are here to connect to our ideal client and make sales. Not to be influencers. No shade to influencers, but that’s just not the goal for us!  It's not enough to have a large following or high engagement if you're not actually converting those followers into customers.

So during this episode, i’m laying out the differences between a growth strategy vs. sales strategy on social media. Why is it beneficial to use one over the other? Do we need to shift our perspective in order to start using social media in a more powerful way? Tune in if you’re ready to make sales through Instagram without constantly running through the content hamster wheel. 

In this Episode, I Cover: 

• Why a growth strategy might not be the right fit for you 
• The importance of a sales strategy to drive a profit with a following of any size 
• The four steps to building a sales strategy on social media 

How to Connect with Me:

Join The Luxe Community
Get the Content Masterplan!
Visit my Website 

Follow me on instagram @luxebeautysocial!
Check out my website

The ultimate key to standing out in a crowd of talented stylists? Being authentically you. I’m sure by now, you’ve all heard the term “that girl.” She makes magnetic content through consistent branding that feels aligned for her. Today, i’m taking you through exactly how you can unleash your branding potential and make a lasting impression on your audience. With practical tips on crafting engaging captions and producing stunning visuals, you'll discover how to create content that not only showcases your talents but also resonates with your audience. 

Branding goes deeper than colors and fonts. Branding is informed by the person you’re actively being in your business. I’ll share my personal wake up call that made me  realize everyone was branding their business in the same way and how I broke out of the mold. 

In this Episode, I Cover: 

• What becoming “That Girl” means to me
• Everything should come back around to your “why”
• Embodying who you want to become
• How to create scroll stopping content with all of this in mind 

How to Connect with Me:

Join The Luxe Community
Get the Content Masterplan!
Visit my Website 

Follow me on instagram @luxebeautysocial!
Check out my website

If you have a team - it’s time to start leading by example when it comes to social media. Today, my guest and good friend Lacey Gebo joins us to give the low-down on exactly how her team went from stuck to soaring on socials. Lacey is the owner of Salon Lace and LG Education. When it comes to assistants in the beauty industry, Lacey is your girl! She’s instilling incredible habits with the assistants at LG Education by having them commit to taking the lead on socials from the get-go. 

It wasn’t always intuitive for Lacey though. She used to simply tell her team to post more without taking her own advice and no one was moving forward. Now, social media is a non-negotiable for Lacey and her team. When Lacey started posting, her team followed suit. Because of that commitment, most of their clients actually come from Instagram now! She even filled me in on a super fun, NINETY DAY CHALLENGE she’s doing with her team. I was so inspired by the dedication that I decided to join as well. 

You can find more details about the social media challenge below but tune in to see whether it's right for you! 

Connect with Lacey:
Lgeducation.online
Are you ready to become an educator inside your salon? Head on over to this link for more info.

Instagram:
@lacey_gebo

Facebook:
LG Education - Assistant Training for Hairstylists and Salon Owners

Our Social Media Commitment
Tap the link below to access the FREEBIE!

~90 Day Reel Challenge ~
90 Days
6 Reels a week
Must show face on stories 2x a day
10 stories a day
Must present your Offer/CTA on one of the stories

How to Connect with Me:

Join The Luxe Community
Get the Content Masterplan!
Visit my Website 

Follow me on instagram @luxebeautysocial!
Check out my website