The Social Stylist Podcast

What happened to the infamous 90-day challenge, courtesy of the incredible Lacey Gebo? I quit early and i'm giving you the total rundown on why in today's episode. My definition of consistency doesn't look the same as a lot of social media managers out there.

We're constantly hearing about how important it is to post with a high frequency. But what happens when the quality of those posts goes down dramatically? Our audience notices. My engagement was actually going down during the challenge and I had to take a step back to re-evaluate.

I'm sharing this because I want you to see how you might be sabotaging your engagement by mirroring the people around you. Other people in your industry might be posting a ton of education and seeing great results. Does that mean that you should too? Not necessarily.

In this episode, I'm chatting about: 

• My experience with the 90 day challenge
• Why I decided to quit the challenge early 
• How my strategy pivoted after seeing low engagement
• Forming your own definition of consistency 

Follow me on instagram @luxebeautysocial!
Check out my website

I got a DM the other day that had me scratching my head, and I thought, "Let's unpack this together." So, imagine this: leaving behind a booming salon, a bustling team, and all the hair things to start a social media business . And someone says, "Why leave the comfort zone for an industry that's supposedly on life support?" Hold up, what? Social media is dead? Cue my jaw-drop moment.

So, let's play detective. If you tell me social media is dead, i'm hearing "it's not working for ME" and I want to know why. The first step in moving past this limiting belief is an audit of your current page. What isn't serving you anymore? A big one I see often: using captions as short as a coffee order without any depth. It worked two years ago, but not today! Social media's evolved, but it's not dead.

People crave feels and stories since 2020 hit. Influencers spill the tea on products, sure, but they make you feel why it matters. As beauty pros, we've got the golden ticket to showcase transformations and the vibes behind 'em. Get your audience to feel something, and voila!

But wait, there's more. Tune in to hear the three key points I would audit in your socials if you think social media is dead.

In this episode, I cover: 

• Why hair shots are simply not doing the trick anymore 
• Social media isn't your entire marketing strategy! 
• Are you drowning your audience in educational posts? 

Follow me on instagram @luxebeautysocial!
Check out my website

Buckle up because Kelly, @scissorsmakecents on Instagram, just dropped some serious wisdom on the Social Stylist Podcast. We're talking about everything from her journey as a salon mogul to her adventures in the online coaching realm.

Picture this: Kelly, the queen of a seven-figure hair salon in Richmond, spills the tea on how she's been rocking the hair game for 14 years. But hold up, three years ago, she took a detour into the online universe and started coaching other salon owners. 

In this chat, we dig deep into the nitty-gritty of growth strategies. Forget waiting for January 1st to set goals – Kelly's giving us the details on her planning process that starts way earlier than that. 

And guess what? Kelly's dropping a growth tracker soon. It's like the secret weapon to measure and monitor your success. Imagine it's your salon's superhero sidekick – but for business growth. You'll definitely want to grab yours when it goes live so keep an eye out for that.

We also dive into the juicy stuff about leadership skills, financial wizardry, and creating a business that's not just about the dollar bills but also about good vibes and happy clients. 

Kelly's mastermind is like a business makeover – think of it as a home improvement show, but for your salon. Get ready to Maria Kondo your business!

Oh, and Kelly spills the beans about a retreat in Tulum, Mexico! It's not just about business; it's about filling your cup, doing some woowoo workshops, and bonding with fellow salon superheroes. Three spots left – sign me up!

So, if you're all about leveling up your salon game, check out Kelly at scissorsmakesense.com, slide into her DMs on Instagram, and get ready for a salon glow-up like never before. Let's make 2024 the year of fabulous hair, happy clients, and business success! 💇✨

Connect with Kelly:

• Website 
• Instagram
• Linkedin

And if you enjoyed this episode, be sure to leave a review and share the show on socials! Word of mouth is the name of the game with podcasting<3

Follow me on instagram @luxebeautysocial!
Check out my website

As a new stylist, someone may have told you it was possible to make 100,000 behind the chair. But did you actually know what that would take? For today's guest, Krista Storm, she had to find out for herself.

Krista became a hair stylist in 2007 and that was exactly what she was told. But she wasn't given any of the actual information about the amount of effort or time that would take. After eight years spent barely breaking 30,000, she finally found her own techniques and systems that made room for her to thrive. Now, she's a salon owner and educator changing the game for stylists with the mission to constantly evolve.

I loved this conversation with Krista today. She hits the nail on the head when she describes herself as the  ‘UNmotivational’ educator. We're not getting fluff. We're not being made to feel bad about the burn out we've experienced. She's real about what it takes to make it in this business and it's such a treat.

In this episode, we discuss: 

• embracing your natural essence online 
• showing up by starting small 
• the inevitability of burn out and what you can do when it happens 
• why following trends isn't getting you closer to your next dream client

Connect with Krista: 

• Instagram
• Website

Follow me on instagram @luxebeautysocial!
Check out my website

Do you ever feel like no matter how much money you have coming through working behind the chair, you simply can’t hold on to it? It’s immediately going to bills, debt, groceries, and suddenly you’re at a loss. Well, I’ve got a treat for you today! 

I had the pleasure of sitting down with my friend Misty Jayne, a life and money coach for hairstylists. As a stylist, she saw the need for financial literacy in her own life and her peers. She discusses her personal struggles with debt and burnout. Getting herself out of debt revealed a hidden passion - sharing her insights and helping stylists reach financial freedom.

 A ton of advice you see online is all about how to make more. But this advice neglects to tell us how to manage the money we come by. Misty also shares what it was like showing up in a new way once she decided she wanted to pivot in her career.

 It can be really intimidating at the beginning of any endeavor to start showing up publicly in a different way. We talk all about how to navigate shifts in our career with a bold approach. 

In this episode, we discuss: 

• How financial literacy changed Misty’s life 
• The first time Misty showed up as a money expert and how that changed her life 
• Overcoming the fear of judgment on social media 

Connect with Misty: 

• Misty's Website
• Misty's Instagram
• Listen to The Cash Confident Stylist Podcast on Spotify
• Listen to The Cash Confident Stylist Podcast on Apple

Follow me on instagram @luxebeautysocial!
Check out my website

Welcome back to the second season of The Social Stylist Podcast! If you’ve ever asked the question “what’s an ‘appropriate’ way for me to show up?” this episode is for you. Today’s guest is going to break you out of that box you’ve put yourself in and say “fuck your fear.” Can you guess who i’m talking about?

We’re back with a bang with a very special guest: Sirai, AKA “The Platinum Giraffe.” Sirai has been making waves in the hair industry by leading with unapologetic authenticity and no f*cking fear. Her community, The Balanced Stylist Society, is taking hair education beyond technique and into self-care and embodiment. 

Sirai has an incredible capacity for staying open and bringing her darkest moment to light. She makes a lovely distinction that I want to pull out for you here: “Vulnerability is sharing what you're currently going through.Transparency is sharing what you've been through.” So she shares what it was like to tell her audience her current struggles with an eating disorder and how that felt entirely different than sharing past struggles. 

I’m so excited for you to tune in because I really you’re going to feel lighter and more audacious by the end of this episode! 

In this episode, we cover: 

• The importance of holding space for mental health while running a business
• Taking messy and imperfect action to build genuine connections
• The value of sharing personal struggles and stories with your audience. 
• Balancing social media consumption and creating intentional content. 

Connect with Sirai: 

• Instagram
• Website

Follow me on instagram @luxebeautysocial!
Check out my website

I want you to picture your favorite clients in your head. What makes them your favorite? What do you have in common? This is the beginning of understanding your ideal client profile. In today's episode, we're getting acquainted with the  essential step that I walk all of my clients through - understanding their ideal clients. The term "ideal client" is thrown around left and right so we're really getting to the basics here. What is an ideal client and why the heck do you need to know who your ideal clients are?

Really effective marketing means speaking to one person. So we want to have an ultra clear picture in our head of who this person is and what makes them tick. I want you to take away the tools needed to call in clients that feel like best friends. So grab a drink and let's get social!

In this episode, I cover: 

• Why having an ideal client profile is so important
• How to identify who your ideal client is
• The next step to integrate your ideal client into your content strategy
• The essentials of connection marketing

Follow me on instagram @luxebeautysocial!
Check out my website

Constantly following the quick tips to go viral and gain a thousand followers over night  is actually detracting from your sales. I want to save you from the countless hours that go in to a robust social media growth strategy with todays episode.  As business owners, we are here to connect to our ideal client and make sales. Not to be influencers. No shade to influencers, but that’s just not the goal for us!  It's not enough to have a large following or high engagement if you're not actually converting those followers into customers.

So during this episode, i’m laying out the differences between a growth strategy vs. sales strategy on social media. Why is it beneficial to use one over the other? Do we need to shift our perspective in order to start using social media in a more powerful way? Tune in if you’re ready to make sales through Instagram without constantly running through the content hamster wheel. 

In this Episode, I Cover: 

• Why a growth strategy might not be the right fit for you 
• The importance of a sales strategy to drive a profit with a following of any size 
• The four steps to building a sales strategy on social media 

How to Connect with Me:

Join The Luxe Community
Get the Content Masterplan!
Visit my Website 

Follow me on instagram @luxebeautysocial!
Check out my website

The ultimate key to standing out in a crowd of talented stylists? Being authentically you. I’m sure by now, you’ve all heard the term “that girl.” She makes magnetic content through consistent branding that feels aligned for her. Today, i’m taking you through exactly how you can unleash your branding potential and make a lasting impression on your audience. With practical tips on crafting engaging captions and producing stunning visuals, you'll discover how to create content that not only showcases your talents but also resonates with your audience. 

Branding goes deeper than colors and fonts. Branding is informed by the person you’re actively being in your business. I’ll share my personal wake up call that made me  realize everyone was branding their business in the same way and how I broke out of the mold. 

In this Episode, I Cover: 

• What becoming “That Girl” means to me
• Everything should come back around to your “why”
• Embodying who you want to become
• How to create scroll stopping content with all of this in mind 

How to Connect with Me:

Join The Luxe Community
Get the Content Masterplan!
Visit my Website 

Follow me on instagram @luxebeautysocial!
Check out my website

If you have a team - it’s time to start leading by example when it comes to social media. Today, my guest and good friend Lacey Gebo joins us to give the low-down on exactly how her team went from stuck to soaring on socials. Lacey is the owner of Salon Lace and LG Education. When it comes to assistants in the beauty industry, Lacey is your girl! She’s instilling incredible habits with the assistants at LG Education by having them commit to taking the lead on socials from the get-go. 

It wasn’t always intuitive for Lacey though. She used to simply tell her team to post more without taking her own advice and no one was moving forward. Now, social media is a non-negotiable for Lacey and her team. When Lacey started posting, her team followed suit. Because of that commitment, most of their clients actually come from Instagram now! She even filled me in on a super fun, NINETY DAY CHALLENGE she’s doing with her team. I was so inspired by the dedication that I decided to join as well. 

You can find more details about the social media challenge below but tune in to see whether it's right for you! 

Connect with Lacey:
Lgeducation.online
Are you ready to become an educator inside your salon? Head on over to this link for more info.

Instagram:
@lacey_gebo

Facebook:
LG Education - Assistant Training for Hairstylists and Salon Owners

Our Social Media Commitment
Tap the link below to access the FREEBIE!

~90 Day Reel Challenge ~
90 Days
6 Reels a week
Must show face on stories 2x a day
10 stories a day
Must present your Offer/CTA on one of the stories

How to Connect with Me:

Join The Luxe Community
Get the Content Masterplan!
Visit my Website 

Follow me on instagram @luxebeautysocial!
Check out my website

Are you tired of hearing those crazy detailed engagement strategies on Instagram? I definitely am. That’s why today, i’m giving you my simple and effective engagement routine that DOESN’T resort to icky tactics like cold DMing. It’s an immediate no when people do this.  After all, creating a community on social media is more important than followers. Cold DMs make it clear that the person on the selling end only sees followers as a money making opportunity, not an actual person on the other end. 

Now, Imagine if you had a real impact & community with 100 ACTUAL PEOPLE. That’s the opportunity with 100 followers. So let’s start treating our followers like real people! I’m giving you the exact process I use to stay connected to my followers on a human to human level WITHOUT social media burnout.

In this Episode, I Cover:

• Stop Cold DMing: Better Strategies to Create Conversations
• Relationship Building: Key to Successful Engagement Strategy
• Authenticity: The Core of Engagement and Connection

Follow me on instagram @luxebeautysocial!
Check out my website

Recording this episode was ROUGH but so incredibly healing at the same time. Many people in my life don’t know what went down behind the scenes for me in the last few years. We often only see the beautiful portraits of motherhood. But giving birth three years ago launched me into one of the darkest moments of my life. Have you ever reached a point in your life where it looks like you’re living the dream to the outside world, but on the inside, you’re drowning?

I hope this episode makes you feel less alone. Wherever you’re at. One in nine postpartum women experience symptoms of depression. It’s important to me to speak candidly about my experience going through these symptoms while continuing to show up behind the chair and build my own studio. When I finally achieved everything I had ever dreamed of, I felt worse than ever before. I love my daughter and I love my past clients. But this is the story of how I faced failure and had to pivot to find the happiest, most beautiful version of my life I could. 

In this Episode, I Cover: 

• The blessing of getting pregnant after 5 years of trying
• The Challenges of Working While Pregnant
• My Darkest Hour: Experiencing Postpartum Depression and Anxiety 
• My business crumbling and realizing it was time to let go of my identity as a hair stylist 
• The decision to sell my studio and become a full time social media manager

How to Connect with Me:

Join The Luxe Community
Get the Content Masterplan!
Visit my Website ( http://www.luxebeautysocial.com/podcast-1 )

Follow me on instagram @luxebeautysocial!
Check out my website

Experiencing health issues as a stylist can cause huge issues financially and emotionally. After facing blood poisoning caused by mainstream hair coloring, my guest and longtime friend Aprilovely went on a mission to become a holistic hair stylist. Today, we have the pleasure of learning from the many days, weeks, and years April has devoted to reclaiming her health. From changes to her daily routine to full shifts in her business practices, she’s taking us through it all.   

April's healing journey has been incredible to witness in the last year or two that I've known her. If you’re a beauty professional who feels like you don’t have routines set up that optimize your mental and physical health, this episode is for you! After watching the women in her lineage neglect to take care of themselves as they took care of everyone around them, April launched a business called The Lovely Box. She’s giving women the opportunity to make a monthly healing investment in themselves and get a self-care box delivered to their doors. Tune in to learn all about April's journey! 

In this Episode, We Cover: 

• The rocky journey that led April to become a holistic stylist
• Aprils realization that her environment dramatically affects her body and mindset
• Aprils self care routine that has allowed her to launch a new business AND stay healthy
• How to work with your energy day to day 

Connect with April:

On instagram

The Lovely Box
How to Connect with Me:

Join The Luxe Community
Get the Content Masterplan!
Visit my Website ( http://www.luxebeautysocial.com/podcast-1 )

Follow me on instagram @luxewithlinds!

Follow me on instagram @luxebeautysocial!
Check out my website

Have you ever been scrolling through a business page on Instagram and you’re not sure whether a human being is even running the account? You see no personality whatsoever behind the grid. That’s what I want you to avoid. In this episode, we’re laying a foundation for your social media. To separate the business from the personal or not to separate the business and the personal? That is the question. People are in my DMs wondering what the right answer is all the time. And honestly, there is no hard and fast rule that says you have to do it one way or another. But I know what works for myself and my clients. So i’m sharing my strategy to help you strike a balance that will get your ideal client in the chair!

In this Episode, I Cover: 

• The function of a personal account vs. business account 
• How audience expectations shifted in 2020 - strictly business no longer entices clients
• My strategy for combining the two types of accounts effectively 
• The magic of calling in clients that like you personally 

How to Connect with Me:

Join The Luxe Community
Get the Content Masterplan!
Visit my Website ( http://www.luxebeautysocial.com/podcast-1 )

Follow me on instagram @luxebeautysocial!
Check out my website

On Instagram, the little blue check mark has always been seen as a symbol of status. Until now. A new program called Meta Verified was recently rolled out and it’s causing big shifts in the online community. Now, for $14.99 per month, anyone can have the blue check mark next to their name. What does that mean for stylists? Should you invest in Meta Verified? I’m going through all of the pros and cons along with misconceptions surrounding this roll out in this weeks episode.

First, we’re covering the list of perks Instagram is claiming come with Meta Verified. I’m touching on the topic of engagement and how having a blue check mark might actually work against smaller creators in the long run on that front. But I explain why I think Meta Verified might be really beneficial for huge accounts that are often subject to fake copy cats. At the end of the daya, the decision to invest in Meta Verified will be largely dependent on your goals. If you’re a small business looking to gain the trust of your local community, i’m hoping options like two-step authorization will still be an option in the future. But if you’re a large creator hoping to stave off spam accounts, Meta Verified might be exactly what you need. Listen to learn what my approach to the Meta Verified madness will be. 

In this Episode, I Cover: 

• Will MetaVerified increase your engagement?
• The actual benefits of MetaVerified 
• What will happen to two-step verification? 
• Why I think a blue check mark might work against you 
• My predictions for what might happen with MetaVerified in the future

How to Connect with Me:

Join The Luxe Community

Get the Content Masterplan!
Visit my website: http://www.luxebeautysocial.com/podcast-1

Follow me on instagram @luxebeautysocial!
Check out my website

Tara Kirby is a serial entrepreneur. She went from owning a clothing boutique to a photography studio and she even worked behind the chair as a hairstylist/esthetician for 11 years. Tara knows the power of a pivot and that is why she was the first coach I ever hired when I began to walk a different path. In the episode, she walks us through the hard questions we need to ask ourselves to make sure we’re moving with integrity and getting unstuck. 

She teaches the four elements to alignment - your mind, body, soul, and season of life. When we fake alignment and keep moving in a direction we’re fundamentally unhappy with, it can lead to all sorts of strain and discomfort amongst each element. Alignment is specific to each and every person and it comes from the inside out. Tara speaks about convinced alignment that comes when we reach for shiny objects to fix our problems before doing the inner work to re-align. After listening to this episode, you will have a better understanding of how you can get reconnected to your body and ask yourself the real questions.  

In This Episode, We Cover: 

• The many shifts Tara has been flowing through with entrepreneurship 
• Why mirroring what everyone else was doing didn’t work for Tara and probably won’t work for you 
• She asks the question - how many of us really take the time to figure out who we are? 
• Realizing you have the power to choose who sits in your chair
• The moment I realized I wasn’t happy in my life and business and how Tara helped me move through that
• The Four Elements to Alignment
• How having non-aligned energy could affect your reality on social media 
• A quick mindfulness exercise 
• Taras priorities at this moment in her life and how that effects the boundaries in her business
• How being an entrepreneur requires you to confront your limiting beliefs 
• How to connect with Tara Kirby 

How to Connect with Me:
Join The Luxe Community
Get the Content Masterplan!
Visit my website: http://www.luxebeautysocial.com/podcast-1
You can follow me over on instagram @luxewithlinds! 

Follow me on instagram @luxebeautysocial!
Check out my website

The funny thing about consistency on social media is that consistency looks different in every season of my life. If you follow me on social media, you know I love a conversation about consistency. Contrary to popular belief, you do not have to post and do EVERYTHING every single day to be successful on social media. You just have to make an effort to just show up every single day. This episode is dedicated to all of the mothers out there that have a different way of showing up with each new stage in your child's life. 

I’m sharing my current favorite way to show up every day - Instagram stories. There are endless possibilities when it comes to stories. You don’t need to overthink it, you just need to show your face so your potential clients start to get a feel for your personality. You can show up with tangly hair and PJs on and no one will think twice. 

In This Episode, I Also Cover: 

• Why the traditional advice to post everyday, multiple times a day doesn’t work for me right now 
• How to show up on social media when our kids are going through rocky transitions
• Ideas for what to post on your story 
• The importance of being genuine when you engage  

How to Connect with Me:
Join The Luxe Community
Get the Content Masterplan!
Visit my website!

You can follow me over on instagram @luxewithlinds! 

Follow me on instagram @luxebeautysocial!
Check out my website

Do you feel like you’re finding your way through entrepreneurship alone? Today, i’m sharing part 1 of my story. From high school to my time behind the chair to the beginnings of my marketing journey. I’ve always had a subconscious knowing that I was supposed to be in marketing in some capacity. But my journey there was unconventional and I found different passions along the way. As a shy highschooler, I found my way into a cosmetology program! And a teacher changed my life when she looked at me and said “Lindsey, you’re going to need to learn how to talk to people or you’re not going to be successful in this industry.” 

Success was always something I planned for so I took that little nugget of wisdom to heart. This episode dives deep into all of the twists and turns in my career and life that led me. Get ready to get real with me about the unique challenges that women face in their entrepreneurship journeys. I’ve dealt with health issues that literally changed the trajectory of my business. And an occurrence we see often as women - motherhood forced me to pivot. 

In this Episode, I cover: 

• How I got into cosmetology 
• The old way of marketing before social media took over
• The early days of undercharging and overworking myself
• How losing my hair of a hairdresser led me to specializing in hair extensions
• What happened when I looked around and realized everyone in my area had the same marketing
• Opening a studio with the amazing women I worked with at the time
• How everything changed when I became a mother
• The very beginning of my social media management journey 

How to Connect with Me:
Join The Luxe Community
Get the Content Masterplan!
Visit my website!

You can follow me over on instagram @luxewithlinds! 

Follow me on instagram @luxebeautysocial!
Check out my website

The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair.

During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business.

But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast.

With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!

Follow me on instagram @luxebeautysocial!
Check out my website