125: Marketing for Repeatable Success with Michelle Vroom

You didn’t start a business to become a marketing expert, but here we are. You know that to grow your business marketing has to be at the forefront – yet marketing often feels like a pain in the ass. It feels complicated, there are a hundred moving pieces, and you always seem to be chasing dates and cramming in info at the last minute all to wonder why it’s not working.

Today, we’re chatting with Tayler Cusick-Hollman, the Founder of Enji – an Intuitive Marketing Software for small businesses – to transform your marketing mindset so you can begin to grow with ease.

In this episode, you’ll learn:

• You don't have to go to school for marketing to be a good marketer
• Tapping into emotions and digging into that human piece is key
• Reasons why people hate marketing and resist it like hell
• Build it and tell people about it (relentlessly) so that they come
• How to finally build momentum and start hating marketing less
• How you can start to shift your mindset around marketing
• The incredible power of self-awareness
• Master tips to make marketing easier
• All about Tayler’s marketing software for small business owners, Enji

Tayler Cusick-Hollman is a marketing consultant and small-business builder. While you didn’t sign up to be the Chief Marketing Officer of your business, Enji believes becoming one doesn’t have to be so daunting—and their goal is to empower you with the tools and solutions you need to make more informed decisions, use your resources more effectively, get creative with how you connect with customers, and ultimately grow.

Resources from this episode

Are you ready to take the necessary steps forward to change your life for the better? Then the new FREE Class that I'm hosting in early April is for you. We're going to spend some time together, my friend, and I’ll empower you to discover who you are, what you really want, and then get a simplified plan to move forward. Join the LauraAura + The Gutsy Podcast Newsletter to get first dibs when registration opens.

Do you want marketing for your business made easy? Go to enji.co and start your free 14-day trial now. After that, when it’s time to make it official, use the code GUTSY at checkout to get your first 30 days for free.

Connect with Tayler Cusick-Hollman
Instagram: @enji_co
Podcast: Pretty Okay
Personal Website: taylrd.co
Website: enji.co

Connect with LauraAura
Facebook: @thatlauraaura
TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

I've been really sick lately, and this particular sickness has triggered some mental gunk that I was wholeheartedly not expecting.

One of the things that I have found that brings me a lot of clarity and a lot of focus, and honestly just helps me to feel a lot better is to write and to guide other people. So, as I'm going through this process I decided to share it with you.

Today's Powerback® episode is focused on not feeding your zombie groundhog. It is that creature that pops up kind of out of nowhere sometimes that just digs up every thought, worry, fear, and insecurity that you've ever had in your life.

So, let's get to know our zombie groundhogs together. Because when you understand what this feeling is, what is trying to tell you, and how to navigate through it, you can eliminate some of that isolation, some of that feel-on-fire feeling when you're not really feeling yourself.

We’ll go through:

• The COVID symptom not everyone talks about: brain fog + zombie groundhog
• Allow yourself to sit with the discomfort especially when it’s difficult
• Get to know your zombie groundhog (listen to her message)
• Don’t feed your zombie groundhog (at least don’t make it worse)
• Don’t try to fix it! (how can you support yourself in this phase that you're in?)

Resources from this episode

Sign up for the LauraAura + The Gutsy Podcast Newsletter- I'll send you that No Bra Sunday goodness, as well as give you exclusive early access to Powerback® episodes. You may or may not also get first access and some discount codes on upcoming programs as well. See you on the inside!

Connect with LauraAura
Facebook: @thatlauraaura
TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

Have you lived most of your life taking care of and pleasing everyone around you, checking boxes to get things done, and avoiding decisions that might disrupt the things and people around you? If so, you may be in the good girl boat with the rest of us.

Today, we’re chatting with Carley Weissert about nixing the good girl conditioning by learning how to hear and trust yourself while reframing what it means to be “good” in the first place.

In this episode, you’ll learn:

• How Carley started to shed her good girl conditioning
• Unlearning that “you need to be good to be loved”
• Embracing and loving all parts of yourself
• The importance of sharing your wins
• Trusting yourself and that others can care for themselves
• Breaking with good girl conditioning doesn’t make you bad
• How perfectionism and people pleasing show up
• Tuning in to yourself and listening to your inner voice

Carley is a women’s life coach specializing in breaking patterns around people-pleasing, perfectionism, and good-girl conditioning! She works 1:1 with clients using everything from inner child and shadow work to meditation and somatic emotional release. With different tools (and lots of questions!), she helps clients tune in to what’s blocking them from having what they want.

Resources from this episode

Are you on a self development journey and looking to make long lasting shifts?

In each of my On-Demand Classes, I go deep into a specific topic to help you really feel into, embody, recognize, and align with it, backed with the simple and actionable tools you need to actually fucking do it. So, if you’re ready to make some shifts, try out one of my On- Demand Classes at lauraaura.com/on-demand.

Carley is offering 24 Free Coaching Calls in 24’. Book your Free 1:1 Coaching Call (45 Minutes) with her here.

Connect with Carley Weissert
Facebook: @carley.marissa.weissert
Instagram: @carleyweissert
Website: carleyweissert.com

Connect with LauraAura
Facebook: @thatlauraaura
TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

Building businesses over the last 16 years has not come without its own unique challenges.

A couple of weeks ago, I got an email from a client saying, “Hey, would you be willing to share some of your biggest challenges that you've experienced in business?” and it sent me on a little bit of an introspective journey.

The initial goal was to provide some insight and vulnerability for her. But I thought that If she's curious, maybe there are more of you that are curious, too.

That's why, on today's Powerback® episode, I'm going to share the 5 biggest business challenges that I've experienced over the years, backed with how I have overcome those same things, in hopes to inspire and guide you if you're experiencing one of the same.

We’ll go through:

• Reframing how we look at challenges
• Challenge 1: trusting myself, hearing my intuition, and acting on it
• Challenge 2: people pleasing and trying to be everything to everyone
• Challenge 3: knowing when it’s time to part ways with someone 
• Challenge 4: complicating the shiznit out of things
• Challenge 5: ME

Resources from this episode

LAST CALL for the Mindfuckery Workshop!

Join me and other incredible women for the February 2024 Mindfuckery Workshop (Feb 26 - Mar 1) where you’ll learn how to shift your thoughts in the moment instead of them running you off your path. Register for this powerful, 5-day workshop here, but hurry because registration closes this weekend and classes start on Monday.

Get on the LauraAura + The Gutsy Podcast Newsletter here.

Connect with Jenny Powers on Instagram @empoweredbyjenny and check out her website here: empoweredbyjenny.com.

Connect with LauraAura
Facebook: @thatlauraaura
TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

If you’re in a sticky position or at a crossroads in your business where you’re wondering what to do next, this episode is for you.

Today, we’re chatting with Emily McIntyre about simplifying the decision and steps around fixing, closing, or selling your business. If you’re in this position – take a deep breath and know that you’re in good company that has supportive solutions to help you move forward.

In this episode, you’ll learn:

• Emily’s big business failure and the Fix, Close, Sell system
• Mindset is everything when things are hard
• Things get to be easier, let it be simple
• The simple Fix, Close, Sell decision-making metrics
• A few different ways to fix your business
• You’re the only one who can decide what to do with your business
• Closing your business: with debt and without debt
• What you need to know about selling your business

Emily McIntyre is a life alchemist and serial coffee CEO based in Kansas City. She helps struggling entrepreneurs reach clarity on her podcast, Fix, Close, Sell, and spends a lot of time on coffee farms in Ethiopia and Peru!

Resources from this episode

LAST CALL for the Mindfuckery Workshop!

Join me and other incredible women for the February 2024 Mindfuckery Workshop (Feb 26 - Mar 1) where you’ll learn how to shift your thoughts in the moment instead of them running you off your path. Register for this powerful, 5-day workshop here, but hurry because registration closes this weekend and classes start on Monday.

Book a FREE 45-min Clarity Session with me HERE.

Get clarity on whether to Fix, Close, or Sell your business with Emily’s NEW 2-week email series.

Connect with Emily McIntyre
Instagram: @mcintyrewrites
Podcast: Fix, Close, Sell
Website: fixclosesell.com and emilymcintyre.com

Connect with LauraAura
Facebook: @thatlauraaura
TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

Overthinking – our good old friend that so many of us are incredibly familiar with.

Let's be honest, overthinking is a giant pain in the ass that makes everything seem and feel 10,000 times worse. I'm here to let you know, though, that there is a way to interrupt your overthinking so that it doesn't take you down that spiral.

Because you, my friend, are more in control of your thoughts than you realize. Sometimes you just need some tools and some methods to know how to interrupt that pattern so that you can actually get to the thing that you really want in the first place.

That's why today's Powerback® episode is dedicated to giving you a couple of different methods so you know what to do when overthinking rears its ugly head. Because when you know what to do, you can actually shift the entire situation in the moment.

We’ll go through:

• 3 of the most common overthinking examples
• How interrupting it can help you stop overthinking
• 3 questions to explore what overthinking looks and sounds like for you
• 3 incredibly simple methods to interrupt overthinking
• Taking the action that supports what you really need

Resources from this episode

Are you ready to learn how to get out of your head so you can make progress + feel good doing it? Join me and other incredible women for the February 2024 Mindfuckery Workshop (Feb 26 - Mar 1) where you’ll learn how to shift your thoughts in the moment instead of them running you off your path. Register for this powerful, 5-day workshop here.

Connect with LauraAura
Facebook: @thatlauraaura
TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

Have you heard of hypnosis? If so, what’s the first thing that comes to mind? One of those strange seminars where people bark like a dog? We’re gonna shift that vision today because hypnosis and subconscious reprogramming can be incredible tools to help you achieve your goals faster and easier.

We’re chatting with Julie Costa about hypnosis, what it is, what it isn’t, and how you can use it as a tool to rewrite limiting beliefs, release blocks, and finally step into your most successful timeline yet.

In this episode, you’ll learn:

• The power of being you on social media
• Finding your own path instead of relying on others
• Hypnosis: what it is and what it is not
• Get to the root of your problem and change behaviors
• How hypnosis helps to reprogram your subconscious
• It’s not a quick fix but it’s what helps free you
• Bite-sized practices to start reprogramming on your own
• Bring your beliefs on board for long-term results

Julie is a Certified Master Clinical Hypnotherapist & Trainer, and the founder of the Anchored Coaching Certification Program. As a Coach and Hypnotherapist, Julie helps you achieve your goals quicker & faster with hypnosis and subconscious reprogramming.

Resources from this episode

Are you ready to make a move but need some guidance as you do it? Are you ready to take action but don’t know where to start (or keep getting in your own way)? Well, I’d love to be the one to help get you there. So, if you’re ready to get this party started, get on a Free 45-Min Clarity Session with me! Let’s get to the root of what’s holding you back and find the path that works best for you.

Access Julie’s incredible resources that I use on a regular basis here. Don’t forget to sign up for her newsletter to get free hypnosis and subliminal audios delivered to your inbox every month!

Connect with Julie Costa
TikTok: @julie.m.costa
Instagram: @julie.m.costa
Website: juliemcosta.com

Connect with LauraAura
Facebook: @thatlauraaura
TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

Some people thrive on routine. If that works for you, fantastic! Keep doing it. But if it doesn't and you want to make a positive change in your world, but just can't quite figure out how to make something stick, then today's episode is for you.

Forcing yourself to do something at the same time, every single day, all of the time can sometimes feel limiting, it can feel boring, and it just might feel like it doesn't align.

So, how do you make a change without making a routine? How do you get something to stick and feel good about it?

In today's Powerback® episode, I'm going to share a method that I've been using that has helped me to incorporate healthy things without feeling so boxed in because routine makes me want to run for the hills.

We’ll go through:

• Find something that works well for YOU
• Change the label and refocus on the WHY
• Evaluate if you have really given it a chance
• Make sure to stack your habits
• Use a bookend system: flexibility with bumper pads

Resources from this episode

[LAST CALL for early-bird pricing] Are you ready to get out of your own way and unlock your potential? Registration is OPEN for the February 2024 Mindfuckery Workshop. You're going to learn how to shift your thoughts in the moment instead of them running you off your path alongside other incredible women. Grab your seat here and enter GUTSY10 at checkout to save $10.

Connect with LauraAura
Facebook: @thatlauraaura
TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

You’ve heard that journaling can be a profoundly healing self-care tool – a way to gain clarity, ease your mind, or simply reflect on the day and find gratitude in each moment. But does it really work? How do you do it properly? Is that a thing?

Today, we’re chatting with Allie Mirosevic to uncover simple journaling tips that can improve your mood and overall mental wellbeing (and learn that there’s no right or wrong way to do it – as long as it’s yours).

In this episode, you’ll learn:

• Allie’s beautiful entrepreneurial journey and spirit
• Let’s define what journaling actually is
• The benefits of journaling and how they’ve shown up for Allie
• An overview of Allie’s self-care journal format
• Shifting and overcoming the obstacles to making journaling a habit
• How journaling can especially help empaths and HSPs
• Tips and tricks to help you get started
• The power of vulnerability
• Allie’s 3 favorite prompts to dig deeper

Allie is the founder of Bliss'd, a self-care company that helps moms live more joyful, fulfilling, and connected lives through journaling. Allie discovered her love for journaling after having a challenging first-time postpartum experience in 2019 and is now designing a line of easy-to-use gratitude and connection journals. Prior to starting her company last year, Allie worked in travel marketing for a decade - always with the intention of moving into her own company eventually. Originally from Chicago, she lives in Los Angeles with her husband and 2 children.

Resources from this episode
Are you ready to get out of your own way and unlock your potential? Registration is OPEN for the February 2024 Mindfuckery Workshop. You're going to learn how to shift your thoughts in the moment instead of them running you off your path alongside other incredible women. Grab your seat here and enter GUTSY10 at checkout to save $10.

Discover all Allie has to offer at blissd.co and use the promo code GUTSY for 20% off your order.

If you are struggling with postpartum depression, know that it’s okay to ask for help. You can find resources and support at postpartumdepression.org.

Connect with Allie Mirosevic
TikTok: @blissdco
Instagram: @blissdco
Website: blissd.co

Connect with LauraAura
Facebook: @thatlauraaura
TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

“I dare you to get to know who YOU are outside of your roles and responsibilities. You are your own person first.”

I recently put up a Facebook post with these words. And boy, did that get the comment section lit up. A lot of people were saying “Yes, absolutely. It took me a long time to discover this, but I'm here.” Quickly followed with “I can't. I have too many children. I have too many responsibilities. Life is too demanding.”

So, on today's Powerback® episode, we're going to break that down a little further. In fact, if I asked you to tell me who you are without describing your title, roles, or responsibilities, what would you say?

We’ll go through:

• I’m challenging you not to settle
• You are your own person first and you matter
• Cut the bullshit attachment to your roles and responsibilities
• Make the time
• Be realistic with yourself and reframe what's possible
• Get to know yourself again

Resources from this episode

Check out the original Facebook post here.

5-Day Mindfuckery Workshop [Feb 26 - Mar 01] - Join me and a supportive group of women who are also hungry for change but whose minds keep stopping them. In this transformational workshop, we’ll walk through how to get out of your own way so that you can move forward and actually feel pretty good about doing it. Get on the waitlist for the next class and get first dibs on registration and (maybe) an early bird discount.

Rediscover YOU On-demand Mindset Class - In this 60-min Mindset Class, you’ll have a chance to reconnect with who you are, identify what you really want, and leave with a game plan so you know where to focus your time and energy to make an impactful difference.

Connect with LauraAura
Facebook: @thatlauraaura
TikTok:  @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970