niching

 I have a pet peeve, and it's the messages going around on Social Media that if you haven't "Niched down" to a minute level you won't be successful... quite frankly it's bullshit.

There are so many businesses out there that would not benefit from only targeting for example "accountants" and I myself have pushed back on many marketers and business coaches who have tried to tell me I should only be selling to one industry.

Why do I know that this is detrimental to my business and truly shit advice?

Because my marketing model and the things I implement for businesses are unique... sure there is a base of how I work and what I do, but the whole point of what I offer is the fact that it's not cookie-cutter.

So in this episode, I hopefully open your mind up to thinking about nicheing differently and think about how your messaging needs to hit the market you choose.

Being so specific about who we serve that we ignore entire markets begging for our service/product isn't beneficial and it won't give you longevity in your business. 

If you're unsure about anything I speak to in this episode and want advice, hit me up on the links below. 

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This podcast has been produced and edited by Snappystreet Creative

It’s tough to know what to say on your website or sales page in a “normal year.” Throw in inflation and things get… complicated.To keep sales steady, you need a deep understanding of your buyers, their motivations, and how to speak directly to their hesitations. Especially on your website, the first place many of your potential customers land.  Sage Polaris, an expert conversion copywriter, joined me to discuss buyer psychology and her system for speaking to the four buyer types—using characters from The Simpsons—as well as what impacts their decision-making. If you—like many other business owners—have seen a decline in sales in 2023, you aren’t going to want to miss this episode!

Top reasons to listen to the entire episode:

1. Discover how to quickly spot the four buyer types and get a better understanding of what impacts their buying decisions
2. Compare reasons to niche and decide once and for all if it’s something you should do for your business
3. Uncover ways to modify offers and marketing activities to get more people in the door during challenging economic times

Full Show Notes Here!

Mentioned Resources

Tough Titties by Laura Belgray 

BombBomb videos

Case Studies Episode w/ Brittany

Connect with Sage

Website

Triple Your Email Open Rate

Connect with Sunny

Website

LinkedIn

Instagram

I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Hello love, thanks for dropping by ❤️ In this super quick episode of Fiercely Freelance, I’m giving you a friendly reminder that yes, you can step away from day rates and yes, you can earn more money from your freelance business while working fewer hours. Listen in to find out how!

I give you 5 top tips on scaling up your freelance business to give you more money in less time. These techniques will help you to cut your hours, find clients who you love and sell high-ticket offers to bulk out your bank balance. You’ll hear me quickly cover the art of niching and streamlining your offers, as well as how you can create stable, recurring revenue by taking on retainer clients 💸💸💸

Please consider this episode as your message from the universe that you’re ready to move away from day rates and into selling high-ticket offers to amazing clients! If you want to ask me a question or chat about your freelancing fears and doubts, then just message me on Instagram.

Timestamps

[1:09] Hey love! Today I’m helping you to scale up your freelance business

[1:30] #1: Quit the hourly rates rat race

[2:03] #2: Niche the f*ck down

[3:01] #3: Streamline your offer suite

[3:50] #4: Create a high-ticket offer (yes, you can!)

[5:11] #5: Stack your recurring revenue through retainer offers

[6:30] PSA: You can step away from those crappy day rates

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In this episode, I share my enlightening takeaways from Colin Boyd's Expert Edge podcast, where he interviews the niche guru, Brandon Lucero. Together, we'll explore the art of defining and structuring your niche, the importance of meeting your audience where they are, and the magic of specific messaging. Plus, I'll reveal a simple formula to craft your niche and stand out in a crowded market. If you've ever felt lost in the vast world of online marketing, coaching, or entrepreneurship, this episode is your beacon.

Encapsulated Show Notes:

• Introduction to Colin Boyd's Expert Edge podcast and its significance.
• The art of structuring your niche and the importance of specificity.
• The power of asking, "What problems do I solve?"
• Pacing your prospect and setting the tone for your messaging.
• The science behind messaging and the subconscious triggers.
• The three-phase approach: clarity, testing, and effective communication.
• Treating your messaging strategy as a science experiment.
• The evolving landscape of messaging over the past decade.
• Deep dive into niching: problems, identities, and the formula for success.
• The bridge concept: transitioning from pain to happiness.
• A special recommendation to check out Colin Boyd's interview with Brandon Lucero.

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Learn how Meryl built a 30-headcount bookkeeping firm in eight years that can operate without her. We also get Meryl's take on the PwC scandal in Australia. Earn free NASBA-approved CPE credits for listening with the Earmark app. Learn more at earmarkcpe.com.

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• (00:04) - Preview: Why can't the US tax deadlines be as relaxed as Australia's
• (00:50) - Welcome Meryl Johnston to the show and some background on Bean Ninjas
• (05:49) - Tell us a little about the growth of Bean Ninjas, remote work, and taking a step back from day-to-day operations
• (10:26) - How does Meryl track employees' work when they're remote?
• (12:13) - Can you tell us about Bean Ninja's journey of niching?
• (22:46) - How do you deal with communication challenges with remote work and different schedules
• (28:31) - What is the current size of your firm, and what type of work do you now do?
• (35:16) - What do you tell accountants who are afraid to niche?
• (39:20) - Is the accounting talent crisis also happening in Australia?
• (41:19) - Meryl gives her take on the PwC scandal in Australia
• (47:38) - Are 2 new Australian tech companies coming for Xero's throne?
• (55:25) - Is software plus a service the future of accounting tech?
• (59:02) - Wrap up and how people can listen to Meryl's podcasts

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Show Notes

Fuel Up the Bus, PwC Australia Has Named and Shamed Eight Partners Tied to the Tax Leak Scandal

https://www.goingconcern.com/fuel-up-the-bus-pwc-australia-has-named-and-shamed-eight-partners-tied-to-the-tax-leak-scandal/

PwC Sold Off Its Scandal-Plagued Government Consulting Business For 67 Cents - Going Concern

https://www.goingconcern.com/pwc-sold-off-its-scandal-plagued-government-consulting-business-for-67-cents/

PwC Sold a Part of Its Australian Business for $1 Because of Tax Leak Scandal - CPA Practice Advisor

https://www.cpapracticeadvisor.com/2023/06/29/pwc-sold-a-part-of-its-australian-business-for-67-cents-because-of-tax-leak-scandal/81609/

A new threat to Xero? The rise of Hnry: a one-stop shop for sole traders, ft. Karan Anand

https://www.raskmedia.com.au/2023/06/27/xero-risk-hnry-accounting-karan-anand/

Exclusive: PwC Australia ties Google to tax leak scandal – sources

https://www.reuters.com/technology/pwc-australia-ties-google-tax-leak-scandal-sources-2023-07-05/

Thriday swings at big accounting platforms with AI expense tool

https://www.smartcompany.com.au/finance/tax/thriday-business-expense-bank-ai-artificial-intelligence/

Meet Our Guest, Meryl Johnston
LinkedIn: https://www.linkedin.com/in/meryl-johnston-3a483728/
Website: https://beanninjas.com/

Get in Touch

Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus, and NOW, you can see our smiling faces on Instagram! You can now call us and leave a voicemail, maybe we'll play it on the show. DIAL (202) 695-1040

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The full transcript for this episode is available by clicking on the Transcript tab at the top of this page

Babe, it’s time to kill your multi-hyphenated bio and step into the role of being the expert that you really are. On this episode of Fiercely Freelance, I’m calling an end to generalising and welcoming the era of being a f*cking expert in your freelancing niche! 

I compare what freelancing looks like when you’re a generalist vs a specialist and tell you why specialising is the way forward in your freelance business. Then I help you to get rid of your fears and limiting beliefs around niching and give you an example of what it looks like to niche successfully in the online business world. Listen out for an exciting announcement at the end of the episode about how I can help you to nail your business niche! 

If this episode gave you the gentle kick up the bum that you needed to start thinking about niching then make sure to join my masterclass on my Top 5 Mistakes in Freelancing! You’ll hear some of my wince-inducing business mistakes and learn how you can become an even more fierce freelancer. Can’t wait to see you there babe 💜

Timestamps

[1:10] Hello love! Today we’re comparing generalising vs specialising

[1:53] Why generalising is DEAD 💀

[3:28] The limiting belief that you need to get rid of

[5:28] How to think about niching

[8:30] Here’s what great niching looks like 

[10:28] You don’t have to play corporate any more!

[11:23] Introducing my new ‘Nailing Your Niche’ mini course!

Register for My Top 5 Freelancing Mistakes Masterclass

FOLLOW ME ON SOCIALS

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Blake Oliver is joined by Katherine Studley and Jim Swiech, the founders of Prisma Tax Group. Katherine and Jim specialize in helping OnlyFans creators and sex workers with their accounting and tax needs. They discuss the unique challenges facing these clients, as well as the common misconceptions and stereotypes surrounding the industry. Katherine shares how she built her business through TikTok and Instagram, and Jim explains how their pricing structure and hiring practices have contributed to their success. Tune in to learn more about this fascinating and underserved niche in the accounting world.

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Chapters

• (00:00) - Preview: Everyone deserves judgment-free financial representation
• (01:10) - Earn Free CPE
• (01:30) - Welcome Katherine to the show
• (02:36) - Background on Jim
• (04:11) - Who are your clients? Are they all OnlyFans creators?
• (05:08) - Chapter 6
• (08:20) - Do you see sex workers being discriminated against in audits?
• (13:29) - What deductions should OnlyFans creators be taking?
• (14:32) - What are the biggest challenges you face working with OnlyFans creators?
• (16:12) - How do you make 1040s work?
• (18:01) - Where are you finding talent, and how are you training them?
• (21:44) - What was the biggest lift to get ClickUp to work for your firm?
• (22:52) - How do you like ProConnect compared to other software you've used in the past?
• (27:12) - What other apps do you use or recommend?
• (31:13) - Chapter 15
• (32:22) - How do your clients get into this line of work?
• (35:04) - What type of income are your clients making from this?
• (37:34) - Are you worried about TikTok potentially getting banned in the U.S?
• (41:04) - Why do banks or payment processors give OnlyFans creators such a hard time?
• (42:04) - Give us a sense of the size of the industry
• (44:47) - What are some tips on creating content that appeals to your target audience
• (47:52) - Human-trafficking and sex-trafficking training
• (52:26) - Wrap up and where to reach Katherine or learn more

Connect with Our Guests

Katherine Studley:
 
LinkedIn: https://www.linkedin.com/in/katherine-studley
Twitter: https://twitter.com/theonlyconsult
Facebook: https://www.facebook.com/katherine.studley
Instagram: https://www.instagram.com/the_only_consultant
TikTok: https://www.tiktok.com/@the_only_consultant

Jim Swiech

LinkedIn: https://www.linkedin.com/in/james-swiech-cpa-b9334420/

Learn more about Prisma Tax Group

https://www.prismatax.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

When the words ‘entrepreneur’ or ‘business person’ come to mind, who do you imagine? Often, we are told that people in business have the most outgoing, loudest voices in the room. My guest today, Tara Reid, is here to tell you that there is very much a place for introverts in the business world, and if you identify as one, you don't have to change a thing. As an introvert myself, there were so many moments in this conversation that resonated with me. If this sounds like you too, get ready for some major “ah-ha!” moments. Don’t think of yourself as an introvert? There are plenty of valuable nuggets in here for everyone. 

🎙 More Making Good 🎙

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• Let's hang on Instagram. Connect with me @laurentilden.
• Want 100 Marketing Prompts (for free?) Download the PDF here.

This week on the podcast, I'm running solo to discuss our latest trip to the Fast Foundations Masterclass in Arizona!

This event was full of like minded entrepreneurs wanting to light a fire inside themselves and their business! In this episode, we’re going to dive into my four major takeaways from the event which also happen to be four reflections for building my community. I think that all entrepreneurs should hear this and hold it close for 2023.
 
I'm discussing all things personal brand, niching, how it's never too late to start and the absolute importance of in person events! Take a listen to this episode to hear all the specifics of these topics, and get ready to feel that fire for yourself!

Links For You:
• Fast Foundations Mastermind
• Fast Foundations Instagram

For Your Information:
• Host your podcast on Buzzsprout!
• Text JOIN to 8550908-4688 for social media tips right to your phone
• Join our favourite scheduling platform Later

Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

Website . Instagram . Facebook . TikTok . Linkedin

COVID happened last 2020 and caused a massive push for people to go online. Going online with your business has become successful even without a niche, but what comes after? Kendra Perry shares a cautionary tale about niching. Why is it so important to have a niche? After COVID, things shifted, and those businesses without a niche were only successful up to that point and are slowly declining. If you want to understand why Kendra strongly believes that having a niche is critical, tune in to this episode today!

Marketing. You hear it. You know you need it to grow. But how?

What should you be focusing on and what’s the right way to market your business?

Today, we’re talking to Michelle Vroom about how to market your business not only for today but for repeatable success – without eating away at your schedule or energy.

In this episode, you’ll learn:

• What marketing really is
• Common pushbacks about marketing 
• Fears associated with marketing 
• Why you shouldn’t be afraid to pivot

Michelle is a business coach with more than 15 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps small business owners grow to 6-figures with more freedom and peace. Michelle believes every female entrepreneur should be able to get clients whenever she wants and understands the challenges of limited resources and time.

RESOURCES FROM THIS EPISODE

My favorite presets come from Light & Airy Photographer. Head to lauraaura.com/resources and click on the  Light & Airy Photographer link to save 20% off your first bundle.

CONNECT WITH MICHELLE VROOM

Facebook: @vroomcommunications 

Instagram: @marketlikeabossmv

Linkedin: @michellelvroom

Facebook Group: Market Like A Boss

Website: michellevroom.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

Welcome to today’s episode, where I’m interviewing Tarzan Kay - a former copywriter-for-hire who specialises in emails that are fun to read, and more addictive than Netflix! We chat about ethical, values based marketing, understanding your audience, growing your email list and not putting all of your real estate in social media. 

Tarzan teaches her students how to write story-based copy and make consistent sales from a small email list, without using fear or FOMO. Part of her company’s mission is to make high integrity marketing the new status quo for online business.

 We dive into:

• Being persistent and consistent with your message (and why it matters)
• How Tarzan niched down into emails and sales pages, and transitioned from writing for clients to writing for herself
• Maintaining a well nurtured email list and how it helps your business
• Short and long term email strategies, and why you need both
• What do we really mean by ethical or values based marketing?
• The art of persuasion, and how to use it without feeling icky

RESOURCES

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Books: 

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• Influence by Robert Cialdini
• The Hard Thing About Hard Things by Ben Horowitz

Tarzan Kay

Join the free workshop series

• Insta Feed
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  • Instagram: @tarzan_kay
• LinkedIn
  • https://www.linkedin.com/in/tarzankay
  • LinkedIn: @tarzankay 
• FB
  • https://www.facebook.com/tarzankayspage/
  • Facebook: @tarzankayspage
• TikTok
  • https://www.tiktok.com/@tarzankay
  • TikTok: @tarzankay
• Twitter
  • https://twitter.com/tarzan_kay
  • Twitter: @tarzan_kay
• Pinterest
  • https://www.pinterest.ca/tarzan_ka

CONNECT WITH EMMA-LOUISE

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

Sign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here

PREMIUM SUPPORT

Interested in working with me 1:1? Schedule your no-obligation Connection Call today!

Niching Down - have you ever really considered specialising in one field? Maybe it strikes fear into your heart at the prospect of missing out on opportunities. Well, this conversation may just change your tune...

Alastair McDermott is The Recognized Authority and during this interview, he shines a light on what you may be missing out on by remaining a generalist in your field.

Some of the resources we discuss on the pod:

• Start here - all you need to get you moving toward specialization
• Specialization workbook
• Look good, sound good - get your set up right

Here are Alastair's links:

• Website 
• LinkedIn
• Twitter 
• Instagram

If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!

Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda

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Guests

Andrea MacDonald, CPA: https://www.linkedin.com/in/andrea-macdonald-cpa-mba-4704042b
Owner, Pro Tax & Accounting | Accredited Business Intermediary | Fractional Chief Financial Officer for Spike's K9 Fund

Learn more about Andrea's firm, Pro Tax & Accounting:
Official website: https://protaxllcva.com/about/

Twyla Verhelst, CPA: https://www.linkedin.com/in/twylav/
Head of FreshBooks Accountant Channel & Leader of the Accounting Partner Program | Creator of the Women in Accounting Mentorship Program

Learn more about the Women in Accounting Mentorship Program:
Official Website: https://www.womeninaccounting.online/

Connect with Blake Oliver, CPA

Linkedin: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

In this episode of Build Momentum, We are joined by Matthew Downing, an educator and a podcast host who is interested in the way how technology transforms the learning process and engages students in authentic learning experiences.

Matthew is from Philadelphia where he is a part of a large, urban, diverse public school district. He is passionate about helping teachers integrate technology in transformative ways while engaging students to use different technological tools in the classroom to promote a deeper learning experience.

Some Questions I Ask:

• Who you are, what you do, and your passion for education?? (1:11)
• Have you talked with others who are kind of working across different district sizes? And I don't know if the same tools would work in those districts? (2:16)
• What is your dissertation about, what you're covering, and what you're researching? (3:35)
• When you say attitudes and beliefs, you are talking about their attitudes and beliefs towards technology, and how they're feeling? How are you proposing that we improve those or address that? (5:38)
• What is your take on merging entrepreneurship and education? (9:34)
• How to set up education to blend with innovation and entrepreneurship (19:42)
• Your conversations with many of these individuals on your shows that you have on your podcasts? Do you have any thoughts on how they can build awareness for themselves? And how to do that effectively? (15:25)

In This Episode, You Will Learn:

• Similarities between the Rural and Urban districts in dealing with technology. (2:27)
• Matthew's overview of his dissertation about how we can use professional development to technology integration in schools. (4:10)
• How to improve the attitude and beliefs of students, teachers, and administrators towards technology. (5:53)
• Setting up education for innovation. (12:10)
• Matthew's insight on thought leadership and how to build awareness effectively through his podcast. (15:36)

Quotes:

“I've noticed through the process is that attitudes and beliefs play a huge role within professional development and within technology integration.

“Trust is universal.”

"It's starting small and then iterating, and allowing that to grow."

"I would just encourage them to one start small. But if you're going against the stream and the stream is too heavy, and you can't break it, you might have to get out and Get into a different stream that has the flow where you want to go."

Connect with Matthew Downing:
RethinkingEDU Podcast
RethinkingEDU Website
DivingdeepEDU Podcast
DivingdeepEDU Website
Matthew Downing's LinkedIn

Stay in touch with Sarah Williamson:
Free Case Study Guide
SWPR GROUP Website
LinkedIn

Stay in touch with Chad Bolser:
LinkedIn

About "The Secret to Transformational Leadership," which Sarah co-authored with Dr. Quintin Shepherd:
Transformational Leadership Secret website
Purchase the print or ebook

This week I'm talking with Gabi Lim. Gabi has overcome years of emotional and binge eating. For most of her early life she felt shy and insecure, and at times felt like she was at war with both food and her own body. Gabi did deep inner work and figured out how to change all of that. She has manifested effortless weight loss, and learned how to love every bit of her body, all while making peace with food, and massively increasing her confidence. Now, Gabi is a food & body coach who is dedicated to helping women heal their relationship with food and their body so they can finally live freely and feel like a goddess in their own skin!

Listen in to hear about:

• Niching down
• Becoming aware of ego is the first step to clarity
• The powerful question that opens doors to opportunity
• Finding a community of likeminded souls
• Becoming aware of when you are self-sabotaging
• Continuously working on your inner-self

You can learn more about Gabi Lim here:

• ig: @gabilim
• fb: gabilimofficial
• FB: group:  women manifesting food freedom and self-love

*******

If you are a coach who wants to identify your self-worth, breakthrough limiting beliefs, and overcome energetic blocks, and step into your energetic CEO-self so you can stop the hustle, and lead with confidence, courage & clarity, I invite you to book a call with me.

We'll have an intimate conversation about you, your business, and what is holding you back from breaking through your income ceiling, and feeling flow in your coaching business. If you still need more help at the end of the call, and it makes sense to both of us - we'll talk about what it would look like to work together. 

If this sounds good to you, click the Book Trina link ==> https://bit.ly/BookTrina

*********

Would you like to be interviewed on the Field Guide To Awesome Podcast?

Are you a Coach and an Entrepreneur? Have you had a major mindset shift that helped you overcome a major business challenge, and allowed you to increase your impact?

Would you love to share how you are multiplying your impact using your unique skills and abilities?

If so, I'd love to interview you!

Apply to be interviewed here on The Field Guide To Awesome podcast:  

• http://bit.ly/FG2AinterviewApplication

You can find me on social media:

• Facebook Group: The Field Guide To Awesome Podcast Tribe
  https://www.facebook.com/groups/2725015287546397/
• Energetic CEO Mindset for Coaches free FB group: 
  https://www.facebook.com/groups/energeticceomindsetforcoaches