Niching looks different for everyone

So someone has told you that you should write a book... But should you?

In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book!

Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing.

Kelly’s unique Write Book Method helps connect dots and solve complex business messaging problems by empowering original, creative and renaissance spirits to share new solutions, offer new insights and produce work that enriches their lives as well as others.

In this episode, you will learn the following:

1. Exploring the power of vulnerability when running a business, writing content, and sharing ideas.
2. Understanding the difference between writing to an audience and writing to a single person.
3. Examining why people read books and why it is essential to differentiate between what and why we do things.

Resources:
Check out her free Book Screening Canvas to find and validate your most commercial book idea in just 15 minutes at www.kellyirving.com/canvas

CONNECT
Learn more at www.kellyirving.com and 
follow Kelly Irving on LinkedIn, and Instagram @goodcontentkel. 

Write your book - discover The Expert Author Academy for more www.kellyirving.com/author

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Where ever there is a social media channel there is a specialist telling you how to hack the Algorithm so you get the best engagement and can have a six figure business.

Today I kinda wanna call bullshit... (sorry) 

How quick are we to forget that these social media platforms exist for the sole purpose of making money off us, the consumer, the user.
So why do we think they're telling anyone outside the fold how to 'hack' the system.
Reality is they're only telling us what they want us to think based on how they're going to make sales...

These gurus are the modern day weightloss fad diet specialists.

The best way to build a business isn't by using hack methods... it's through strategy, research and scaling through methods that are going to ensure the longevity of your business.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Do you ever get that guilt... That you SHOULD be doing x, y and z...

That's ok you're not alone.

Today I have the expert in looking after yourself on to teach us why prioritising ourselves is so key to a successful career or a successful business.

And we're not just talking about it, Maree is giving you some practical tips on how you can actually start achieving this today!

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

What is making the decisions in your business? Your emotions or are you making decisions from an educated viewpoint.

The problem with making emotional decisions is it leads us to do things like following trends, copying our competitors, and not staying solid to our own strategies and business goals.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

You've heard the saying "Jack of all trades, master of none."
But maybe you haven't heard the WHOLE saying

"Jack of all trades, master of none, but oftentimes better than a master of one."
- William Shakespeare

Today I have the wonderful Nancie McDonnell Ruder back on to chat through why this quote is so important.

Nancie McDonnell Ruder is an executive coach, leadership advisor and marketing consultant with more than 25 years of experience.

She began her career at the Leo Burnett Company and in 2002 founded Noetic Consultants, working with clients such as Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie serves as an adjunct professor at Georgetown University, her undergraduate alma mater, and is the creator of the Noetic Art & Science Assessment™ as well as author of the book “How Senior Marketers Scale the Heights.”

She is an active member of Chief and Vistage and has served on various non-profit boards.

Nancie is a sought-after educator and speaker, with experience in topics related to marketing, leadership, entrepreneurship and brand awareness. She combines expertise and heart, moving audiences to action with a clear path to change.

How to reach Nancie:

Email: nancie@noeticconsultants.com

Social:

LinkedIn, Nancie's page

LinkedIn, Noetic Consultant's page

 To purchase the book - Amazon

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

You're not alone if you are caught up thinking everyone is following your every move... But the reality check is, they're not.
They're most likely caught up in their own sh*t and only notice about 5% of what it is that you do (stat for effect not actually real.)
So this isn't a reason to get upset and feel like everything you do has no impact or effect...
It is the reality check you need so that you repurpose your content better...

The biggest mistake we make is thinking that our potential customers see absolutely every piece of marketing we put out into the world - because we're so popular right? WRONG.
They will see approximately 50% of it (if you're lucky.) 
So don't get caught in the trap of not putting something in the world over and over again for fear of someone noticing.
No one will notice... we're all too busy caught up in our own lives.
The hope is that we will capture them at the RIGHT time, with the RIGHT message when they're ready to make a purchase decision

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Nikki Shah is the visionary behind MyMuse created to change the way cancer is seen and managed within the workplace.

In this episode, Nikki and I dive into how to market when the topic is so triggering and challenging for people to want to hear.

I love this chat where we tackle how to tackle those challenging topics, and bring awareness to them.

Nikki is the founder of MyMuse. She has had quite the journey, which has led her to set up a social impact business that bridges the gap for employers and employees going through cancer, a life-altering illness, or a carer journey. 

Nikki has a team of psychologists, oncologists, palliative care, legal, HR and policy writers who develop co-designed programs, training and workshops for the likes of Lend Lease and EML to name a few. 

Providing them with proactive solutions for when this happens in their workforce and how to support the individual as well as the rest of the team or even company. 

MyMuse has been the finalist to the Blackmores Women + Wellness awards 2020, University of Sydney Genesis Program Finalist 2020 and 2021 and winner of The Hub Flexi Impact Program 2021.

With 1 in 2 Australians being diagnosed with cancer by the age of 85, everyone in the
workforce will be affected in one way or another. 

What are we currently doing to assist this?

Nikki is unstoppable, some people would see her life being full of tragedy, but she has
turned every chapter of her life so far into something that has become a truly amazing
story. She has an energy and presence that stops anyone in their tracks

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Following on from Last week's episode I wanted to jump on the band wagon again about Instant Gratification, but this time why I see it harming business owners.

As business owners we're also get caught up in this need for instant gratification... because we expect instant validation on any marketing that we do... and we have forgotten the key thing when it comes to marketing - especially organic marketing is TIME.

But because we see all these "overnight" successes we automatically assume that should happen for us.. and it just isn't the case.

This is why it is so important to pick channels you can be consistent at, because organic marketing is a long game, hell any marketing, any business building is a long game... 

We can however make the journey enjoyable by picking channels which are right for us and only spending time and energy doing marketing (based on research) that will actually help us grow our business.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

I am so excited for this episode and bring Clare Walter into the world of podcasting!

We are talking all things designing your digital experience and how you have to craft this for your unique client!

We chat through using these personas of these clients to understand how better they may use our website, and therefore how we can craft our websites to make their user experience even better - and of course increase conversion!

Clare is a Brand & Web Designer, and Digital design specialist. She has 2 decades of experience across big corporations where she headed up teams of digital designers taking care of global web and app platforms as well as design agencies, looking after clients from finance to broadcast media to healthcare.

After having 2 little people, Clare decided she wanted to take her expertise and goals into her own hands and went out on her own to create Clare Walter Design. She began helping her clients do the same: go from working for a big corporate with limited flexibility, to running their own successful businesses on their terms around the life they choose. She helps her clients start strong with a unique brand based on research, and an impressive online presence that ultimately helps them land ideal clients of their own.

https://www.clarewalterdesign.com.au/ 
https://www.instagram.com/clarewalterdesign/

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

We live in a world now where we can literally get everything instantly.
And therefore we expect everything instantly.
And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash!
It's a problem for consumers and brands really... 
And in this episode I am going to explain why you have to take this constant need for 'instantness' into account when mapping out your customer journeys.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative