business niche

 I have a pet peeve, and it's the messages going around on Social Media that if you haven't "Niched down" to a minute level you won't be successful... quite frankly it's bullshit.

There are so many businesses out there that would not benefit from only targeting for example "accountants" and I myself have pushed back on many marketers and business coaches who have tried to tell me I should only be selling to one industry.

Why do I know that this is detrimental to my business and truly shit advice?

Because my marketing model and the things I implement for businesses are unique... sure there is a base of how I work and what I do, but the whole point of what I offer is the fact that it's not cookie-cutter.

So in this episode, I hopefully open your mind up to thinking about nicheing differently and think about how your messaging needs to hit the market you choose.

Being so specific about who we serve that we ignore entire markets begging for our service/product isn't beneficial and it won't give you longevity in your business. 

If you're unsure about anything I speak to in this episode and want advice, hit me up on the links below. 

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Dan Sanchez

Dan Sanchez, also known as "Danchez," is a leading LinkedIn influencer and inbound marketing expert. With over a decade of experience in digital marketing and social media, Dan focuses on helping brands grow and engage their audiences through compelling content and strategic influencer marketing. In just a few short years, Dan has rapidly grown his own following on LinkedIn to over 25,000 engaged subscribers. He provides regular tips and trainings on optimizing profiles, developing shareable content, building communities, and leveraging LinkedIn to accelerate lead generation. 

🕰️ Timestamps and transcript

• 00:00:00 Danchez's audience growth pillars.
• 00:01:51 Story of pain, growth through ads, big team.
• 00:05:21 Building relationships through owned media is important.
• 00:08:47 Discover gift, offer value, receive feedback.
• 00:11:43 Book and talking, learn through posting.
• 00:12:54 Start podcast, share lessons, become industry expert.
• 00:16:42 People become aware of growth plateau.
• 00:19:31 42 Agency — build a predictable growth engine.
• 00:20:16 Riverside FM — my preferred video podcast recording platform.
• 00:22:47 Borrow tactics: paid, owned, and earned media.
• 00:25:48 Help audience succeed, engage, teach, promote, elevate.
• 00:32:09 Employee's connections lead to increased engagement.
• 00:35:31 Small curated groups engage to rank posts.
• 00:38:27 AI-generated, expert-curated content key for future search.
• 00:42:15 "Recently discovered niching down for success."
• 00:45:20 Stick with it for 3 years, then reassess.
• 00:46:34 "First podcast needs niche, free, interviews"

✨ Useful links

• Dan Sanchez's LinkedIn profile: https://www.linkedin.com/in/digitalmarketingdan
• Dan's website: https://danchez.com/
• Dan Sanchez's Audience Growth School: https://audiencegrowthschool.com/
• Sales Feed by Vidyard: https://salesfeed.vidyard.com/

Don't miss out on this Business Monday Episode featuring the brilliant strategist Seema Alexander. Listen to Seema's surefire techniques for unleashing the true potential of your business and dominating your market. If you're serious about taking your business growth to the next level, this is an opportunity you can't afford to pass up!

Key takeaways to listen for

• 3 things that impede business growth and strategies to overcome them
• The significance of redefining your business niche and identifying the perfect client profile
• A distinctive method to differentiate your business from competitors
• Techniques to implement a polished identity for fostering business growth
• The significance of a framework to augment a business's scalability potential
• Why AI is considered the future of business

Resources Mentioned In This Episode

• Alex Hormozi
• Apple
• Steve Jobs
• ChatGPT
• Authors A.I.

About Seema Alexander
Seema Alexander is a seasoned business strategist and CMO with over 20 years of experience. She uses the U.N.I.Q.U.E Method™ to transform businesses and position them for growth. This approach helps brands become experts in their niches and achieve amazing results. Seema has worked with over 1,000 professional service businesses, and she's a sought-after speaker at conferences and podcasts. Her mission is to impact the growth of 100,000 entrepreneurs by 2035.

Connect with Seema

• Website: Disruptive CEO Advisory 
• LinkedIn: Seema Alexander
• Podcast: From Spaghetti to Growth 

Connect With Us
Master your context with real-results leadership training!
To learn more, visit our website at www.greatsummit.com.

For tax, bookkeeping, or accounting help, contact Dr. Nate’s team at www.theincometaxcenter.com or send an email to info@theincometaxcenter.com.

Follow Dr. Nate Salah on his Social Media

• Linkedin: Nate Salah, Ph.D.
• Instagram: @natesalah 
• Facebook: Nate Salah
• TikTok: @drnatesalah
• Clubhouse: @natesalah

You might remember Angela Brown from a few episodes back where she talked about finding her niche in the health coaching space. Now she’s back to share valuable lessons about growing your business!
Join Kendra Perry as she listens to Angela, who opens up about growing her own business to 250K in less than three years! In this highly informative conversation, discover why it’s important to tell personal stories and build long-lasting relationships with your clients. Find out why you need to hire a talented team to avoid dealing with everything alone. Building your business is a journey, and it doesn’t happen overnight. Learn from Angela’s experience in this episode and start your own journey today!
 
Connect with Angela:
www.angelabrown.org 
Instagram: https://www.instagram.com/angelabrowncoach/
Facebook: https://www.facebook.com/angelabrowncoach/

If there is one thing I see that really stresses educators in business out and stops them dead in their tracks, it is choosing their niche. I have never fully understood why people have put so much pressure on themselves to choose the 'perfect' niche and anything beyond that isn't even worth starting, and so the result: They never actually start. The honest truth is that you are worrying way too much about the wrong things, and in this episode, I show you why by sharing my niche journey with you.

 You will learn how I started in the 'wrong' niche, but how that was the perfect stepping stone to get me to where I wanted to be. If you're changing niches every two seconds, or you are still putting all this pressure on yourself to have the 'perfect' niche and you're frozen to move forward then this podcast episode is for you.

If this episode inspired you in some way then take a screenshot of you listening on your device and post it to your Instagram stories, and tag me @_digiteach_.

If you would like to leave a review then you can do so on Itunes. I appreciate the support. 

If you are wanting help in the beginning stages of your online business journey, then you can grab my free niche discovery guide where I help you identify your niche for your business and course in three simple steps (Click here to download the free Niche Discovery Guide)

Want so badly to sign clients and go full time in your business but feel like you are constantly spinning your wheels, trying to figure out how in the world to actually do it? 

My wonderful business coach, Chaufa Nguyen, and I talk all about this in today’s episode!

Building a business takes a lot of hard work, resilience, and dedication! There is A LOT to learn as a new entrepreneur and it’s exponentially harder if you are trying to learn everything on your own. Which is why getting support for your business is so crucial to your success!

Tune in to hear Chaufa and I talk about the important lessons she (and I) have both learned since starting our businesses and her biggest advice for YOU, as a brand new entrepreneur. 

We jam about: 

• How to let rejection empower you instead of tear you down
• 2 specific reasons why coaches struggle to sign clients in their first year of business
• The trouble with a “build it and they will come” mentality
• Why it’s so important to hone in on a niche and get really specific about the problem you solve and who you solve it for
• How leaning on people who have been exactly where you are, can help you FOCUS and EXPEDITE your business growth in a way that’s personalized and aligned with what YOU want! 
• The top 3 things you should focus on in your first year of business so that you can start signing clients right away
• And learning how to build your entrepreneurial mindset and believe in yourself! 

Love the Journey to Limitless Podcast?

Leave us a 5-star rating and review on your favorite listening app! Take a screenshot of the Journey to Limitless podcast on your phone and share it to your Instagram stories! Make sure you tag @journeytolimitless_ so that I can personally say “Hey thanks!” 

Showing your support for the podcast is SO appreciated and I definitely don’t want it to go unnoticed! 

Connect with Chaufa on Instagram @chaufanguyen

Want to learn more about creating (and LIVING) a limitless life? 

Come join the FUN over in the Journey to Limitless Podcast Community

Connect with Court on Instagram: @journeytolimitless_

Apply for the Side Coaching Biz Academy: https://www.jtl-lifecoaching.com/SidecoachingBizAcademy

–

Podcast Editor & Strategist: @episodeready

If the traditional marketing chatter around selecting a target audience and finding your niche don’t resonate with you, you are NOT alone! Have you ever begrudgingly created an Ideal Customer Avatar or ICA even though you knew it felt wrong? Or hated that it only represented a small fraction of the audience you’ll serve?

Your human design can tell you a lot about who you are best designed to serve.  and chances are, it doesn’t have much to do with that ICA worksheet you filled out once upon a time. Crafting a target audience through the lens of your human design type will give you an entirely new perspective on this critical aspect of your marketing strategy.

In this episode, you’ll learn:

• Why I believe in nicheing your business (it’s not what you think!)
• A new way to define your niche that doesn’t require creating an Ideal Customer Avatar (hint: it involves an element of your human design)
• How to use your energetic strengths to cultivate & connect to your ideal clients

Check out my free workshop series - Human Design Marketing Strategy & Business Alignment. Sign up here: https://www.breekuryk.com/human-design-marketing-strategy

Want to dive deeper into building an intuition-led business using human design & gene keys? Work with Bree: https://www.breekuryk.com/work-with-me

Get the visual version of the podcast by subscribing to my YouTube channel: https://www.youtube.com/c/BreeKuryk

If you are following a calling or some inner guidance, it can be a scary journey. Why?

Your heart will always guide you to something that’s unknown. 

However, many people will wait until they feel comfortable or try to figure out what’s on the other side before they leap. This isn’t how life works, and the patterns can keep you stuck. 

What I really admire are those who are taking their leaps even if it goes against their mind’s logic. 

Molly ended her teaching career, sold her possessions, sold her house and moved interstate, not knowing where it would take her.

Her realtor even questioned why she was selling the house!

By listening to this chat, it might also reveal the scary leaps your heart is guiding you to take. 

What you will learn:

1. How to move past the fear 
2. How to develop your trust and practice letting go of what your mind is attached to
3. How sound healing can help you on your entrepreneurial journey

You can connect with Molly using the links below: 

www.MollyAdkins.com

https://linktr.ee/mollyadkins; 

scheduler: https://mollyadkins.as.me/

FB personal page https://www.facebook.com/mollyradkins; 

FB group: https://www.facebook.com/groups/empoweringfempreneurs

IG https://www.instagram.com/mollyssoundwellness

YouTube https://www.youtube.com/channel/UC3Ks7nZNjneOiPfkQRX4NxQ

Yes, it’s here and in the Serving Circle where you help elevate consciousness through spiritual business success. So, if you are a spiritual entrepreneur and want to collaborate with your soul tribe, I’ll see you in there:

https://www.facebook.com/groups/theservingcircle

Insta: https://www.instagram.com/tysoncoaching/

Facebook Profile: https://www.facebook.com/tyson.sharpe.37/

If you want to participate or contribute to these Free Bonus Group Coaching Calls please join the Serving Circle and Sign up for the Call’s zoom link

Join the Serving Circle - https://www.facebook.com/groups/theservingcircle

Gain access to the coaching call zoom link - https://tyson-coaching.mykajabi.com/pl/2147876654

Having trouble choosing a niche for your business? Don't we all!

Choosing a niche is truly an ongoing process as you get it more and more refined over time. In this episode, I'm going to go over why a lot of businesses social media efforts are not based on pursuing the best clients they could be.

This is a double edge sword of a mistake so let's see which side of it may be affecting you.

Reach out to me on Instagram @DerekVidell for any social media marketing questions you have!

-----

Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website

Having trouble choosing a niche for your business? Don't we all!

Choosing a niche is truly an ongoing process as you get it more and more refined over time. In this episode, I'm going to go over why a lot of businesses social media efforts are not based on pursuing the best clients they could be.

This is a double edge sword of a mistake so let's see which side of it may be affecting you.

Reach out to me on Instagram @DerekVidell for any social media marketing questions you have!

-----

Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website

On this morning's Business Beat, Jeff shares an important adage for all aspiring entrepreneurs: find a niche and fill it! To reiterate the importance of finding a niche, Jeff discusses the startup success story of Avery Stempel, founder of Collar City Mushrooms, a store in Troy, New York, that's devoted entirely to selling mushrooms.

Tune in to the Business Beat to learn more about the importance of starting a business in a niche you're passionate about.

Visibility Coach Heidi Medina has spent much of the last year focusing and niching down - and it's paying off. Her visibility strategies of simplicity, as well as her journey, make her the perfect fit for the Strategy Sleepover.

We discuss how to shift your mindset around visibility and what to actually do so that it feels simple, natural, and aligned to who you are.

To find out what launcher you are, take the quiz by visiting www.maggiegiele.com/quiz/ 

Today we are talking about our business kinks, aka our niches. Linnie talks on why she is so freaking passionate about finding the right kink for your business and how brave you need to be to set out on your search. Meanwhile, things are getting spoopy in the podcast lounge and Rachel becomes one giant pumpkin chunk muffin.

Find us on the Gram: www.instagram.com/effed.up.successes

Send us your spookiest wedding stories at effedupsuccesses@gmail.com