Niching looks different for everyone
I have a pet peeve, and it's the messages going around on Social Media that if you haven't "Niched down" to a minute level you won't be successful... quite frankly it's bullshit.
There are so many businesses out there that would not benefit from only targeting for example "accountants" and I myself have pushed back on many marketers and business coaches who have tried to tell me I should only be selling to one industry.
Why do I know that this is detrimental to my business and truly shit advice?
Because my marketing model and the things I implement for businesses are unique... sure there is a base of how I work and what I do, but the whole point of what I offer is the fact that it's not cookie-cutter.
So in this episode, I hopefully open your mind up to thinking about nicheing differently and think about how your messaging needs to hit the market you choose.
Being so specific about who we serve that we ignore entire markets begging for our service/product isn't beneficial and it won't give you longevity in your business.
If you're unsure about anything I speak to in this episode and want advice, hit me up on the links below.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative