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The President of the California Policy Center, host of National Review’s Radio Free California podcast, and watchdog journalist warns about the new federal regulation that effectively makes CA-AB5 national and ends independent contractor status as we know it. As goes California, so goes the nation—from a $20 minimum wage for fast-food workers to rampant homelessness, crime, and reparations—the recovering communist dissects examples of what’s happening in the Golden State and yet to come nationally.

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Jason Feifer is the editor in chief of Entrepreneur magazine and a former editor at Fast Company. He’s also a podcast host, book author, keynote speaker, and startup advisor. Every week, he shares tips in his newsletter, One Thing Better, to help people become happier and more effective at work. In today’s episode, Jason draws upon his wealth of experience in media to share tactical insights on how to get press coverage. We discuss:

• High-level steps to securing press coverage for your product

• Why it’s critical to understand the mission of the publication

• Why freelance writers are more likely to write about you

• When it’s worth investing in PR

• When and how to hire a great PR agency

• Insider tips for writing the perfect pitch

• Why you should optimize for “Opportunity Set B”

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Find the full transcript at: https://www.lennyspodcast.com/how-to-get-press-for-your-product-jason-feifer-editor-in-chief-of-entrepreneur-magazine/

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Where to find Jason Feifer:

• LinkedIn: https://www.linkedin.com/in/jasonfeifer/

• Newsletter: jasonfeifer.com/newsletter

• Help Wanted podcast: https://link.chtbl.com/LsYdERXQ

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Jason’s background

(04:09) Jason’s inbox volume

(07:41) The impact of press coverage on startups

(08:47) Navigating the timing and outlets for press exposure

(10:37) When not to pursue press coverage

(12:38) Jason’s three-step press strategy

(14:01) Unpacking the media’s mission

(15:48) Identifying a publication’s mission

(22:56) Step one: How to prepare for outreach

(26:11) How press can help you

(28:25) When to work with a PR agency

(32:16) PR insights and red flags

(36:02) Selecting the right publication for startups

(42:34) Step two: Identifying the ideal pitch recipient

(47:27) Pitching best practices

(52:26) Step three: Creating excitement around writing about you

(59:10) Success story: Meg O’Hara’s pitch

(1:05:14) Playing the long game of engagement

(1:08:57) The quantity of outreach

(1:11:11) How to structure multiple pitches

(1:14:01) How to engage with the press

(1:16:37) Anticipating the story’s direction

(1:18:26) “Sometimes you’re not the story, but you can be part of it”

(1:24:12) How Barbara Corcoran became relevant

(1:27:10) Jason’s parting advice: “Be human”

(1:28:59) Lightning round

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PR resources:

• Jon Bier, Jack Taylor PR: https://www.jacktaylorpr.com/

• Hanna Lee, Hanna Lee Communications: https://www.hannaleecommunications.com/

• Jen Squilla, Max Borges Agency: http://maxborgesagency.com/

• Gregg Delman, G Three Media: https://www.gthreemedia.com/

• Steph Jones, Jonesworks: https://jonesworks.com/

• Jon Hammond, Hammond Strategies: https://hammondstrategies.com/

• Mark Fortier, Fortier PR: https://fortierpr.com/

• Noelle Guerin, Cru of Two: https://www.cruoftwo.com/

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Referenced:

• Entrepreneur: https://www.entrepreneur.com/magazine

• Fast Company: https://www.fastcompany.com/

• Men’s Health: https://www.menshealth.com/

• This Founder Created a Genius Way to Do Market Testing on the Cheap: https://www.entrepreneur.com/leadership/this-founder-created-a-genius-way-to-do-market-testing-on/289144

• TechCrunch: https://techcrunch.com/

• Inc.: https://www.inc.com/

• Money News Network: https://moneynewsnetwork.com/

• Help Wanted podcast: https://moneynewsnetwork.com/podcast/help-wanted/

• Nicole Lapin on LinkedIn: https://www.linkedin.com/in/nicolelapin/

• Jennifer Miller on LinkedIn: https://www.linkedin.com/in/jennifer-miller-3b43abb/

• Meg O’Hara on Problem Solvers podcast: https://audioboom.com/posts/7703348-build-relationships-that-can-reinvent-a-business

• Ripple Rug cat toy: https://www.ripplerug.com/

• Cat Fight! How These Inventors Beat the Counterfeiters That Nearly Destroyed Their Company: https://www.entrepreneur.com/growing-a-business/patents-and-copyright-lawyers-what-to-do-if-someone-steals/315142

• Barbara Corcoran’s website: https://www.barbaracorcoran.com/

• Zapier: https://zapier.com/

• The Cold Start Problem: How to Start and Scale Network Effects: https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/0062969749

• The Perfectionist’s Guide to Losing Control: A Path to Peace and Power: https://www.amazon.com/Perfectionists-Guide-Losing-Control-Peace/dp/059332952X/

• Teenage Mutant Ninja Turtles: Mutant Mayhem on Paramount+: https://www.paramountmovies.com/movies/teenage-mutant-ninja-turtles-mutant-mayhem

• Better Call Saul on Netflix: https://www.netflix.com/title/80021955

• Breaking Bad on Netflix: https://www.netflix.com/title/70143836

• Bigvu: https://bigvu.tv/

• Michelle Pfeiffer on the Never-Ending Launch of Running a Business: ‘I Kept Waiting for It to End, and I Finally Realized—Well, It’s Never Going To!’: https://www.entrepreneur.com/starting-a-business/michelle-pfeiffer-on-the-never-ending-launch-of-running-a/398064

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.

Americans For Prosperity’s vice president of government affairs, Akash Chougule, discusses how CA-AB5 and Congress’ Pro Act are deleterious to independent contractors and why the use of mutual benefit and bottom-up solutions work best, and Mike makes up a new word.

Contact your representatives here
www.prosperityispossible.com

Hosted on Acast. See acast.com/privacy for more information.

Plenty of people in their 30s, 40s and even 50s have yet to start saving for retirement, and are anxious about how to begin. Today’s show is packed with tips for so-called ‘late starters’ like this week’s guest David, who is 38 and self-employed. Incredibly, David is planning for a retirement that he never thought he’d live to see. As Claer hears, a revolutionary new treatment for cystic fibrosis has transformed his life expectancy. Financial experts Claire Walsh and Moira O’Neill offer guidance for fellow late starters, weighing up the merits of pensions and stocks and shares Isas. Plus, they advise David how to factor in the additional challenges of living with a disability. 

Further reading:

Check out our episode on finances for the self-employed here 

Or listen to our episode about tracking down and consolidating old pensions

Moira’s FT column about pension saving in your 40s is available here

Claire Walsh’s website is here

The Cystic Fibrosis Trust has published this guide about employment rights

Presented by Claer Barrett. Produced and edited by Persis Love. Sound design by Breen Turner.

Hosted on Acast. See acast.com/privacy for more information.

‘Almost Royal’s Poppy and Georgie are reunited! Ed’s former castmate and all-round ‘glutie cutie’ Amy Hoggart joins us in the dream restaurant – which, this week, is in New York City.

Watch ‘It’s Personal with Amy Hoggart’ on TruTV

Follow Amy Hoggart on Twitter: @amy_hoggart

Recorded and edited by Ben Williams for Plosive Productions.

Artwork by Paul Gilbey (photography and design) and Amy Browne (illustrations).

Follow Off Menu on Twitter and Instagram: @offmenuofficial.

And go to our website www.offmenupodcast.co.uk for a list of restaurants recommended on the show.

Watch Ed and James's YouTube series 'Just Puddings'. Watch here.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.