Logo

    The Era of the Expert + Why Generalising is Dead

    enJuly 04, 2023
    What was the main topic of the podcast episode?
    Summarise the key points discussed in the episode?
    Were there any notable quotes or insights from the speakers?
    Which popular books were mentioned in this episode?
    Were there any points particularly controversial or thought-provoking discussed in the episode?
    Were any current events or trending topics addressed in the episode?

    About this Episode

    Babe, it’s time to kill your multi-hyphenated bio and step into the role of being the expert that you really are. On this episode of Fiercely Freelance, I’m calling an end to generalising and welcoming the era of being a f*cking expert in your freelancing niche! 

    I compare what freelancing looks like when you’re a generalist vs a specialist and tell you why specialising is the way forward in your freelance business. Then I help you to get rid of your fears and limiting beliefs around niching and give you an example of what it looks like to niche successfully in the online business world. Listen out for an exciting announcement at the end of the episode about how I can help you to nail your business niche! 

    If this episode gave you the gentle kick up the bum that you needed to start thinking about niching then make sure to join my masterclass on my Top 5 Mistakes in Freelancing! You’ll hear some of my wince-inducing business mistakes and learn how you can become an even more fierce freelancer. Can’t wait to see you there babe 💜

    Timestamps

    [1:10] Hello love! Today we’re comparing generalising vs specialising

    [1:53] Why generalising is DEAD 💀

    [3:28] The limiting belief that you need to get rid of

    [5:28] How to think about niching

    [8:30] Here’s what great niching looks like 

    [10:28] You don’t have to play corporate any more!

    [11:23] Introducing my new ‘Nailing Your Niche’ mini course!

    Register for My Top 5 Freelancing Mistakes Masterclass

    FOLLOW ME ON SOCIALS

    Instagram

    LinkedIn

    TikTok

    ::

    JOIN MY LIST

    Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

    ::

    WORK WITH ME

    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

    Book a Disco Call

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    Recent Episodes from Peaceful Service Pro

    Why Your Offer Isn't Selling (+ What To Do About It!)

    Why Your Offer Isn't Selling (+ What To Do About It!)

    You don’t need to rebrand your whole business / get a VA / invest £40K in a mastermind because your offers aren’t selling. In this episode, I talk about the reasons why your offers aren’t selling and how to improve your sales process. 

    Your offers are not selling right now because:

    • You’re selling the features not the benefits
    • You’ve promoted your offer only once a week
    • The price is too high or too low
    • You haven’t told them how the offer works

    Listen to this episode to hear me deep dive on each of these and help you troubleshoot your offer sales strategy.

    Your offer suite should give you financial freedom AND a spacious schedule – without you having to earn more. Come and work with me over 4 months in my high-touch strategy mastermind, Offer Suite Oracle to double down on your client journey-based offer suite. Enrolling now for our April 2024 cohort:

    https://www.ceelslockley.co/offer-suite-oracle

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    18 Months, £40K Revenue and 50+ Clients: Developing My Signature Offer Taught me THIS about Offer Strategy

    18 Months, £40K Revenue and 50+ Clients: Developing My Signature Offer Taught me THIS about Offer Strategy

    Are you thinking of developing your signature offer or have already started? Then you’ll be interested in listening to my takeaways from developing my signature offer, especially if you want to increase your client list and revenue while having an offer that makes sense for your business.

    Creating a signature offer from scratch takes A LONG time and it is a process that never stops, even when you think you’re done. Signature offers have to evolve alongside the business and improve to reflect the changes in both, such as new models, tools, or processes, and, of course, new prices.

    While you listen to the episode and enjoy my hottest tips for a signature offer based on my personal experience in developing one, get ready for your pricing reckoning with my new pricing course, Rates Recharged – the doors are open now:

    https://www.ceelslockley.co/rates-recharged

    Thank you to our sponsors of this episode, Harriet Evans OBM – an operations agency specialising in streamlining systems and processes for service providers. Turn chaos to calm, stress to serenity and never-ending admin to seamless automation.

    Quote CEELS to claim your free mini audit of your onboarding process: www.harrietevans-obm.com

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    Your Schedule is Your Success: Capacity Planning Like a Pro

    Your Schedule is Your Success: Capacity Planning Like a Pro

    Have you ever wondered how the pros schedule their day? Then you’re in the right place! In this episode, I give you a couple of tips for a better work schedule and talk about capacity planning to improve your workload to succeed with your business. 

    As a mom who has to juggle between having her own business, school runs, and managing my home, a good work schedule is a MUST for me. Since then, I’ve also learned how important it is for business owners, freelancers, and service providers as well. 

    Listen in to learn more about tips that will help you improve your schedule and capacity planning, a tool that has helped many service providers. And while you do that, get ready for your pricing reckoning with my new pricing course, Rates Recharged – the doors are open now!

    https://www.ceelslockley.co/rates-recharged

    Thank you to our sponsors of this episode, Harriet Evans OBM – an operations agency specialising in streamlining systems and processes for service providers. Turn chaos to calm, stress to serenity and never-ending admin to seamless automation.

    Quote CEELS to claim your free mini audit of your onboarding process: www.harrietevans-obm.com

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    5 Reasons You're Scared of High Value Work + How to Fix It

    5 Reasons You're Scared of High Value Work + How to Fix It

    Do you want to get higher-value clients but don’t know why you feel your work isn’t high-value? In this episode, I will give you 5 reasons why you feel that way and how you can fix it to have a premium pricing business.

    If you believe that you can't provide high-value work because:

    1. You’ll not be good enough
    2. You won’t be taken seriously
    3. You can’t create value
    4. You're scared that earning more means doing more
    5. You’re scared of losing clients

    Then you'll want to hear my take on these fears in this episode. 

    In the meantime, get ready for your pricing reckoning with my new pricing course, Rates Recharged: https://www.ceelslockley.co/rates-recharged-coming-soon

    Thank you to our sponsors of this episode, Harriet Evans OBM – an operations agency specialising in streamlining systems and processes for service providers. Turn chaos to calm, stress to serenity and never-ending admin to seamless automation.

    Quote CEELS to claim your free mini audit of your onboarding process: www.harrietevans-obm.com

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    How to Tell a Client You're Putting Your Prices Up

    How to Tell a Client You're Putting Your Prices Up

    Why is it so scary to talk about money and your pricing to your clients? Having a business is filled with wonderful moments, but it also has a lot of scary ones, such as telling your clients you’re putting your prices up. That’s the reason why I know how you can talk to your clients about money while feeling confident! 

    In this episode, learn more about the mindset we have about money when we start a business and you can change it to feel more confident, demonstrate the value of your offerings, and communicate effectively with your clients about the new pricing.

    Get ready for your pricing reckoning with my new pricing course, Rates Recharged: https://www.ceelslockley.co/rates-recharged-coming-soon

    Thank you to our sponsors of this episode, Harriet Evans OBM – an operations agency specialising in streamlining systems and processes for service providers. Turn chaos to calm, stress to serenity and never-ending admin to seamless automation.

    Quote CEELS to claim your free mini audit of your onboarding process: 

    www.harrietevans-obm.com

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    My 3-Step Plan for Simplifying Your Offer Suite

    My 3-Step Plan for Simplifying Your Offer Suite

    Have you ever felt your services and pricing are a bit… chaotic? All service providers have been there at least once, I can assure you that. In today’s episode of Peaceful Service Pro, I have three tips for simplifying your offer suite that will bring more quality clients and give you a peaceful business in return.  

    Whether you have a lot of services to offer, your offers are not refined or you have a weird mix between great offers and not-so-good offers, listen in to hear me chat through these 3 steps:

    1. Stop trying to do so much
    2. Stick with what people want to buy from you!
    3. Create a journey through your offers

    Want more juicy pricing tips? Get instant access to my new private podcast, HYPE YOUR PRICES when you join the waitlist for Rates, Recharged! 

    Sign up here: 

    https://ceels-lockley.myflodesk.com/cr1nwis2hm

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    3 Amazing Ways to Boost Your Revenue This Year

    3 Amazing Ways to Boost Your Revenue This Year

    Do you want to boost your revenue in 2024? In this episode, I have 3 tactics that will help you reach that goal. However, you need to know that for these tactics to work, you'll want to commit to working on your mindset as well as implementing these strategies (because you need both to create a peaceful and profitable business!)

    There are many ways to boost revenue but I will include the ones that personally have helped me, my clients, and others in the industry, even if they are controversial, such as changing your clients for higher paying clients. 

    Double your income without increasing your workload inside my signature strategy mastermind, Offer Suite Oracle: 

    https://www.ceelslockley.co/offer-suite-oracle

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    Raise Your Prices without Losing Clients or Feeling Greedy

    Raise Your Prices without Losing Clients or Feeling Greedy

    Are you thinking about raising your prices? One of the biggest fears you may have right now is feeling scared of losing your current clients, or that they may think you're being 'greedy' by asking for more money.

    Listen in to learn more about the mindset you need to have to raise your prices, including understanding that it isn’t about your experience and your previous projects, but where your business can provide long-term expert value for your clients.

    Double your income without increasing your workload inside my signature strategy mastermind, Offer Suite Oracle: https://www.ceelslockley.co/offer-suite-oracle

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    How I Built a Thriving Coaching Business Working Just 20 Hours/Week in School Hours

    How I Built a Thriving Coaching Business Working Just 20 Hours/Week in School Hours

    Have you ever wondered how you can have a successful business working part-time or less? In this episode, we are getting a bit personal with how I went from building my own agency and barely having time to spend with my family to now having a profitable business working just 20 hours per week. 

    Some of the things I did to work fewer hours per week were to establish my goals, work on my boundaries, set a strong work schedule, and, of course, raise my prices so I can make more money by working less, and more.

    I’m now accepting clients into my signature mastermind, Offer Suite Oracle. Apply here: 

    http://ceelslockley.co/application

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    7 of the Biggest Pricing Mistakes I Made as a Freelancer

    7 of the Biggest Pricing Mistakes I Made as a Freelancer

    Have you struggled to determine the value of your services? Because I have. For that reason, I have a list of the biggest pricing mistakes I made as a freelancer that can help you succeed in determining the best prices for your services.

    Most freelancers (including myself) understand how DAUNTING the pricing process is because there are uncountable mistakes you can make. For me, I’ve learned pricing is personal, to establish income goals, to increase my rates as my experience grew, and much more you can listen to today!  

    I’m now accepting clients into my signature mastermind, Offer Suite Oracle. Apply here: http://ceelslockley.co/application

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application