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    niching down

    Explore " niching down" with insightful episodes like "Ep 194 - Creating Loyalty With Your Client by Having a Clear Niche", "Dan Sanchez's 3 Pillars for Audience Growth", "The Secrets to Increasing Your Income without Increasing Your Workload", "How to Tap Into Your Business Niche in 3 Steps" and "Effective Cold Pitching, Overcoming People-Pleasing and Building a Niche VA Business with Laura Mackenzie" from podcasts like ""Life Coach Business Building Podcast, The Business Building Boutique", "Marketing Powerups", "Peaceful Service Pro", "Peaceful Service Pro" and "Peaceful Service Pro"" and more!

    Episodes (30)

    Ep 194 - Creating Loyalty With Your Client by Having a Clear Niche

    Ep 194 - Creating Loyalty With Your Client by Having a Clear Niche

    Having a clear niche can be the key to creating loyalty with your clients. So, have you nailed yours, yet? 


    If you're (still) tangled up in niche drama, wondering if you've carved out the right corner for yourself, then this podcast is going to hit home. In this episode, we're tackling the big question: Is your indecision about choosing a niche holding back your business's potential? But before we jump headfirst into that topic, let's get one thing straight—there's no such thing as a perfect niche waiting out there for you. The truth is, *you* are the key to making your niche outstanding. So buckle up, because we're about to embark on a journey into the heart of niching down.Get ready to unlock the secrets to making your niche work wonders for you. Let's get started!


    Welcome to the Life Coach Business Building Podcast! Join me as I teach you simple (organic) strategies to gain more paid clients in your life coaching business. Plus, I’ll share strategies for designing your offer, pricing your coaching, and selling your coaching offers. I have it all covered. My goal is to inspire you to take simple, consistent action to grow your coaching business. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you!


    Episode details:

    01:20 Identifying the Perfect Niche

    03:43 Key Points to Consider When Picking Your Niche

    06:56 Creating a Unique Solution for Your Niche

    07:44 How Niching Helps Your Business


    Quotes: 

    1:08 - The indecision that you have about your niche is keeping you from growing your business. And I also want to tell that there is no perfect niche. You are the one who is going to make your niche perfect.

    10:32 - Your business can thrive when you deeply understand your person. Your business can thrive when you know their problem and you really know what they desire. Your business can thrive when you have the skills to solve that problem. That is that unique solution that you would create your offer. 



    👉 Create a profitable business that looks good and sets you up to be respected through the Fast Track Business Building Boutique Program 

    👉 Check out my FREE Canva Workshop and learn how to create stunning graphics for your coaching business!  

    Let’s Connect!

    Instagram: https://www.instagram.com/debbieshadid/

    Facebook: https://www.facebook.com/debbieshadid

    YouTube: https://www.youtube.com/@debbieshadid/

    Dan Sanchez's 3 Pillars for Audience Growth

    Dan Sanchez's 3 Pillars for Audience Growth

    Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040

    🏆 Sponsored powerup

    I want to thank the sponsor of this episode, 42/Agency.

    When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

    And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

    They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

    If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

    Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

    🎉 About Dan Sanchez

    Dan Sanchez, also known as "Danchez," is a leading LinkedIn influencer and inbound marketing expert. With over a decade of experience in digital marketing and social media, Dan focuses on helping brands grow and engage their audiences through compelling content and strategic influencer marketing. In just a few short years, Dan has rapidly grown his own following on LinkedIn to over 25,000 engaged subscribers. He provides regular tips and trainings on optimizing profiles, developing shareable content, building communities, and leveraging LinkedIn to accelerate lead generation. 


    🕰️ Timestamps and transcript

    • 00:00:00 Danchez's audience growth pillars.
    • 00:01:51 Story of pain, growth through ads, big team.
    • 00:05:21 Building relationships through owned media is important.
    • 00:08:47 Discover gift, offer value, receive feedback.
    • 00:11:43 Book and talking, learn through posting.
    • 00:12:54 Start podcast, share lessons, become industry expert.
    • 00:16:42 People become aware of growth plateau.
    • 00:19:31 42 Agency — build a predictable growth engine.
    • 00:20:16 Riverside FM — my preferred video podcast recording platform.
    • 00:22:47 Borrow tactics: paid, owned, and earned media.
    • 00:25:48 Help audience succeed, engage, teach, promote, elevate.
    • 00:32:09 Employee's connections lead to increased engagement.
    • 00:35:31 Small curated groups engage to rank posts.
    • 00:38:27 AI-generated, expert-curated content key for future search.
    • 00:42:15 "Recently discovered niching down for success."
    • 00:45:20 Stick with it for 3 years, then reassess.
    • 00:46:34 "First podcast needs niche, free, interviews"

    ✨ Useful links


    The Secrets to Increasing Your Income without Increasing Your Workload

    The Secrets to Increasing Your Income without Increasing Your Workload

    Working less and earning more from your freelance business is the actual DREAM, but it doesn’t happen overnight. If you want to achieve it, you need to get strategic about the freelancing services you offer to your clients and how you package and manage them. And that’s where I come in! Because if you have questions about your freelance business and offer suite, I’ve got answers for you babe 💜💜💜

    This punchy, powerful episode of Fiercely Freelance walks you through the stages that you need to follow to earn more whilst working less. I give you the lowdown on niching down and deliver tips on setting boundaries with your clients that keep your work hours firmly in check. You’ll also hear my advice on creating an Offer Suite that your clients will love buying from you!
    If you want my help on any of the topics I covered in this episode then get in touch with me! I have an amazing DIY program to help you Nail Your Niche and if you need to do some intensive work to lay out your ideal Offer Suite then sign up for my group program, Offer Suite Oracle. And if you have a question for me, just hit me up on Instagram!

    Timestamps
    [1:10] We all want to work less and earn more, but how do you do it??

    [2:01] My #1 tip: Nail Your Niche!!

    [3:25] Then, think about your processes (AKA your gold dust✨✨✨)

    [5:18] Babe, clean up that calendar!

    [6:40] Create that sweet, sweet Offer Suite

    [8:10] Want to know more? Come find me on Instagram

    FOLLOW ME ON SOCIALS
    Instagram
    LinkedIn
    TikTok
    ::
    JOIN MY LIST

    Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

    ::

    WORK WITH ME
    Nail Your Niche
    Offer Suite Oracle VIP Intensive
    Offer Suite Oracle Program
    Visit my Website
    Book a Disco Call

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    How to Tap Into Your Business Niche in 3 Steps

    How to Tap Into Your Business Niche in 3 Steps

    Hey babe, welcome to the first summer edition of Fiercely Freelance! This snappy little episode gives you the 3 steps that you need to follow to identify your freelance business niche so that you can design the business that YOU want. 

    I’m giving you an easy, 3-step breakdown guide to niching so that you find a niche that works for you. Grab a pen and paper and jot down your ideas, working out your top skills and matching them with the clients who desperately need them. I also give you tips on cutting the crap and streamlining your services so that you sail smoothly into your new super niche! And if you need some more help finding your ideal niche, listen to the end to find out how I can help you with my DIY Nail Your Niche course 💜🖤💜

    Got a question for me? No problem, my love! Swing on over to my Instagram and ask away! 

    Timestamps

    [1:27] Hello love! Today’s punchy + powerful episode is about finding your niche

    [2:48] Step #1: Focus on one type of person

    [3:44] Step #2: Stop being everything for everyone

    [4:45] Step #3: Get to know your Niche Energy

    [7:09] Don’t wanna go it alone? Then Nail Your Niche with me!

    [8:30] A lil’ recap of the 3 niching steps you need to follow

    FOLLOW ME ON SOCIALS

    Instagram

    LinkedIn

    TikTok

    ::

    JOIN MY LIST

    Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

    ::

    WORK WITH ME

    Nail Your Niche

    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

    Book a Disco Call

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    Effective Cold Pitching, Overcoming People-Pleasing and Building a Niche VA Business with Laura Mackenzie

    Effective Cold Pitching, Overcoming People-Pleasing and Building a Niche VA Business with Laura Mackenzie

    Hey love! It’s been a while since I have a guest on the pod but that’s all about to change! Today I’m getting back into the Frankly Freelance vibe and chatting with the fab Laura Mackenzie of Kelp Collective. Laura set up her VA business, Kelp Collective, to help creative businesses to thrive and she’s here to share her freelancing story. 

    Laura begins by telling me how she got her start in freelancing and what she’s loved about running her own business. She lifts the lid on the secrets of her cold pitching strategy and charts how her boundaries have changed since she started Kelp Collective. If you’re listening out on a walk or your hands are busy then make sure you listen to Laura’s top three freelance tips twice coz they’re good for VAs and all other fierce freelancers! You’re gonna learn a lot, including how to find your niche and what to do on your next CEO day 🔥🔥🔥

    Thanks so much to Laura for her time and for being so honest and open – I loved hearing the ups and downs of her freelancing life! 

    If you have a question about starting your own business or you need advice about finding your freelance niche then slide into my DMs on Instagram. You know I love hearing from you babe!

    Timestamps

    [1:17] Hey babe, welcome to Frankly Freelance with Laura Mackenzie!

    [1:51] Laura introduces her business Kelp Collective

    [4:35] “I stumbled into it”: Laura’s freelancing story

    [6:40] Laura’s greatest business achievements

    [8:35] The mind blowing magic of cold pitching

    [12:25] Laura’s pitching secrets

    [15:40] Why you gotta set those boundaries!

    [18:05] Being the mum of your own business

    [20:17] The fear lurking behind our boundary-breaking behaviour

    [22:40] Laura’s #1 tip: Put yourself out there!

    [23:26] Laura’s #2 tip: Set time aside for your business

    [25:47] A plan for your next CEO Day

    [29:21] Laura’s #3 tip: Find your VA niche!

    [34:54] Where to find Laura online! 

    FOLLOW LAURA

    Kelp Collective

    Kelp Collective on Instagram


     

    FOLLOW ME ON SOCIALS

    Instagram

    LinkedIn

    TikTok

    ::

    JOIN MY LIST

    Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

    ::

    WORK WITH ME

    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

    Book a Disco Call

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    The Era of the Expert + Why Generalising is Dead

    The Era of the Expert + Why Generalising is Dead

    Babe, it’s time to kill your multi-hyphenated bio and step into the role of being the expert that you really are. On this episode of Fiercely Freelance, I’m calling an end to generalising and welcoming the era of being a f*cking expert in your freelancing niche! 

    I compare what freelancing looks like when you’re a generalist vs a specialist and tell you why specialising is the way forward in your freelance business. Then I help you to get rid of your fears and limiting beliefs around niching and give you an example of what it looks like to niche successfully in the online business world. Listen out for an exciting announcement at the end of the episode about how I can help you to nail your business niche! 

    If this episode gave you the gentle kick up the bum that you needed to start thinking about niching then make sure to join my masterclass on my Top 5 Mistakes in Freelancing! You’ll hear some of my wince-inducing business mistakes and learn how you can become an even more fierce freelancer. Can’t wait to see you there babe 💜

    Timestamps

    [1:10] Hello love! Today we’re comparing generalising vs specialising

    [1:53] Why generalising is DEAD 💀

    [3:28] The limiting belief that you need to get rid of

    [5:28] How to think about niching

    [8:30] Here’s what great niching looks like 

    [10:28] You don’t have to play corporate any more!

    [11:23] Introducing my new ‘Nailing Your Niche’ mini course!

    Register for My Top 5 Freelancing Mistakes Masterclass

    FOLLOW ME ON SOCIALS

    Instagram

    LinkedIn

    TikTok

    ::

    JOIN MY LIST

    Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

    ::

    WORK WITH ME

    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

    Book a Disco Call

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

    APPLY FOR COACHING

    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    Ep 155 - Why You Should Niche Down in Your Coaching Business

    Ep 155 - Why You Should Niche Down in Your Coaching Business

    When was the last time you had niche drama? As a coach, you've likely experienced it more than once, or maybe you're still on the fence about your niche! In this episode, we’ll unpack all things about niches, and maybe finally put all that drama to rest. Listen until the end to learn how to identify a profitable niche, and hear practical tips on how to market and find your people and build a reputation much faster. So whether you're a new coach or you've been in the game for a while, make sure to tune in to gain clarity and confidence in your niche.

    Welcome to the Life Coach Business Building Podcast! Join me as I teach you simple (organic) strategies to gain more paid clients in your life coaching business. From designing, pricing, and selling your coaching offers, I have it all covered. My goal is to inspire you to take simple, consistent action to grow your coaching business. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you! 


    👉 Check out my FREE Canva Workshop and learn how to create stunning graphics for your coaching business!  

    Timestamps:

    (01:30) The basics of niching

    (05:19) How clarity fuels your marketing strategy

    (06:28) Finding your people

    (11:07) When your niche isn’t producing results




    Let’s Connect!

    Instagram: https://www.instagram.com/debbieshadid/

    Facebook: https://www.facebook.com/debbieshadid

    YouTube: https://www.youtube.com/@debbieshadid/

    TLP 53: The Fundamental Shifts in the Real Estate Markets

    TLP 53: The Fundamental Shifts in the Real Estate Markets

    In today’s podcast episode we interview Andrew Davis, Director of Investor Relations for Passiveinvesting.com. Andrew’s team creates deep experience and intensive due diligence while creating intelligent real estate investments through the hottest multifamily real estate markets in the United States. Today’s topics in the podcast are focused on the fundamental shifts in the real estate markets. We will talk about interest rates, inflation rates, supply, demand, deal flows, and deal structures which will help Limited Partners make decisions in the ever changing market conditions.

    READ THE FULL EPISODE SUMMARY HERE!

    Visit us here at: https://www.thelimitedpartner.com/

    If you'd like to say hello, you can find Jake at @JJakeWiley on Instagram and Twitter, and on LinkedIn.


    You will hear quite a bit of real estate terminology in every episode. We've aggregated the most common questions for you in the link below!

    TLP51: Reasons to Love the Self Storage Asset Class

    TLP51: Reasons to Love the Self Storage Asset Class

    In today’s podcast episode we interview Lauren Brychell, Investor Relations Manager at Spartan Investment Group, LLC. Spartan offers investors to place their in Spartan Storage Fund 1 which is a $150M fund that welcomes accredited investors to invest in value-add self-storage in key markets throughout the United States. Spartan Storage Fund 1 will purchase well vetted self-storage investment opportunities. Today’s podcast is focused on the reasons to love the self storage asset class, value add strategies, why self storage asset class is recession proof.

    READ THE FULL EPISODE SUMMARY HERE!

    Visit us here at: https://www.thelimitedpartner.com/

    If you'd like to say hello, you can find Jake at @JJakeWiley on Instagram and Twitter, and on LinkedIn.


    You will hear quite a bit of real estate terminology in every episode. We've aggregated the most common questions for you in the link below!

    Sweet Success Story | Maximizing your Revenue with Angie Patterson

    Sweet Success Story | Maximizing your Revenue with Angie Patterson

    I really, really love bringing on guests for the Sweet Success™️ series that will maybe show you a different way to think about success, and today Angie Patterson is here to shine a spotlight on her own brand of success.

    Angie went from front desk to call center manager to IT manager to HR/Operations manager of three locations in 6 years - needless to say she wore A LOT of hats! But she truly found her calling when the sugar gods came knocking and since then has hyper-focused her business to become known as the Brazillian expert while doubling her income.

    Whether you’re still in school or a seasoned esthetician beginning your sugar journey, I bet there’s a part of Angie’s story that you can connect with!

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN : 

    • Why sugaring is a journey - not a destination!
    • How to move the needle if you’re feeling stuck in your career.
    • The secret to doubling you’re revenue by doubling down on one specialty!

    Learn more and book with Angie HERE!

    If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - this was a heavy one, and I can’t wait to hear how you’ll be giving grace this holiday season! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and be sure to follow Angie @CityGirlSugaring.

    Want more? Download the
    Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

    If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

    If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

    Cheers to your Sweet Success!

    4. Tapping Into Your Identity for Your 6 Figure Year

    4. Tapping Into Your Identity for Your 6 Figure Year

    “When [you] really tap into your authentic identity, who you are, what your history is, that's when you are easily able to identify your niche and not have to second guess yourself.”

    In this episode of Finance Client Acquisition –  Simple Sales Systems for WOC Finance Experts – we’re talking about the importance of tapping into your authentic identity to create connection for bookkeepers, accountants, and money coaches to achieve 5-figure months and 6 figure years-  how to pick a niche that’s authentic and will bring you the results you seek.

    In this episode:

    • An example of an inauthentic niche
    • The reason behind a lot of the barriers to niching down
    • Book out by becoming the only option in your niche
    • Why clients always choose the specialist, not the generalist
    • What to keep in mind when picking a niche
    • My own story of how I picked a niche



    Resources and Links

    Book a call with Ro at: calendly.com/financevaro/15min

    Do you want sales strategies sent straight to your inbox? Sign up HERE.

    Curious to learn more about working 1:1 with Ro? Click HERE.


    Connect with Ro

    Instagram: @fmcbyro


    Sign up for the Lead Gen Lab at theroshah.com/lead-gen-lab.

    Support the show

    E24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin

    E24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin

    Kamilah Martin builds safe & empowering communities for Black women and other women of color who have recently transitioned to nonprofit consulting. She navigated the nonprofit world herself for twenty years and in 2020, with the world feeling turned upside down, she resigned from an organization whose lived values no longer aligned with hers. She took a risk as the primary breadwinner for her family of four and bet on herself, leaning into her passions, talents, and purpose.

    Join us by the Campfire Circle for a gorgeous conversation about Kamilah’s story, her vision for changing the nonprofit sector, tips on how to grow your social impact consultancy by being your biggest customer, and Kamilah’s advice and lived experience on planning in-person retreats for your clientele.

    We discussed:

    [01:50] Kamilah's founder story

    [07:05] Kamilah's journey within the nonprofit field

    [12:19] Changes we want to see in the nonprofit sector

    [15:54] Niching down by being your biggest customer

    [27:31] Planning retreats (and the growing desires for meeting in-person)

    [34:45] Kamilah’s big dreamy vision of liberation for all

    To read a full transcript of the episode, visit: LUMOS MARKETING

    Connect with Kamilah Martin:

    LinkedIn: Kamilah Martin
    Website: katalystconsult.com

    Stand out as a go-to, trusted voice on LinkedIn. Click here to get your first episode of the Thought Leadership Clarity Course, for free! 

    Connect with Tania Bhattacharyya:
    LinkedIn: Tania Bhattacharyya
    Instagram: @taniabhat
    Website: lumosmarketing.co

    Why you shouldn't worry about choosing the wrong niche in business

    Why you shouldn't worry about choosing the wrong niche in business

    If there is one thing I see that really stresses educators in business out and stops them dead in their tracks, it is choosing their niche. I have never fully understood why people have put so much pressure on themselves to choose the 'perfect' niche and anything beyond that isn't even worth starting, and so the result: They never actually start. The honest truth is that you are worrying way too much about the wrong things, and in this episode, I show you why by sharing my niche journey with you.

     You will learn how I started in the 'wrong' niche, but how that was the perfect stepping stone to get me to where I wanted to be. If you're changing niches every two seconds, or you are still putting all this pressure on yourself to have the 'perfect' niche and you're frozen to move forward then this podcast episode is for you.

    If this episode inspired you in some way then take a screenshot of you listening on your device and post it to your Instagram stories, and tag me @_digiteach_.

    If you would like to leave a review then you can do so on Itunes. I appreciate the support. 

    If you are wanting help in the beginning stages of your online business journey, then you can grab my free niche discovery guide where I help you identify your niche for your business and course in three simple steps (Click here to download the free Niche Discovery Guide)

    E20: Find your Niche by Serving Your Past Self with Joy Malek

    E20: Find your Niche by Serving Your Past Self with Joy Malek

    Joy Malek is a psychotherapist, life coach, and educator who works specifically with INFJs. Joy guides INFJs in feeling rooted in their areas of genius, using their strengths to address their struggles, and getting their emotional and relational needs met.

    Not only that, she puts out some truly special content into the world that makes other INFJs, like me, feel like they are finally home and fully understood.

    Join us by the Campfire Circle for a deeply meaningful conversation about finding your niche by rooting into your personal story and serving the person you once were. This episode will also help you better understand yourself, create deep and lasting connections with your audience, and determine the niche that’s calling you for your own personal brand and thought leadership journey (even if you’re not an INFJ like us!)

    “That may seem a little navel-gazing to some people, but I'm the person I know best. And so, you know, I've found that when I write authentically and honestly and with vulnerability to what I need to hear, that's what other people respond to.” - Joy Malek

    We discussed:

    [02:09] Joy’s story of becoming a guide for INFJs
    [08:29]  Fulfilling the unique needs of INFJs
    [13:06] The scary process of niching down (and its rewards)
    [23:31] Joy’s coaching framework for INFJs (that can help you too)
    [28:39] Turning content creation from a chore into a healing and self-actualization process
    [35:15] Joy's big dreamy vision for INFJs

    To read a full transcript of the episode, visit:
    LUMOS MARKETING

    Resources from this episode:

    Click here to get your first episode of the Thought Leadership Clarity Course, for free!

    Connect with Joy Malek:

    Website: joymalek.com
    LinkedIn: Joy Malek
    Instagram: @joymalek
    Facebook: @joymalek

    Connect with Tania Bhattacharyya:
    LinkedIn: Tania Bhattacharyya
    Instagram: @taniabhat
    Website: lumosmarketing.co

    Amazon FBA Sustainably

    Amazon FBA Sustainably

    Patrick Kinkade, founder, master coach, and Amazon selling expert at Master Private Label. Patrick has many brands on Amazon, but he focuses on doing it sustainably, and he helps others do the same with his Master Private Label Academy. If you sell on Amazon or have thought of it, now you can learn what it takes to do it sustainably. https://www.masterprivatelabel.com
     

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    Becoming MicroFamous - How to build influence, and become famously influential without a large audience

    Becoming MicroFamous - How to build influence, and become famously influential without a large audience

    In this episode I chat with Matt Johnson - CEO and Founder of Pursuing Results and author of Microfamous. We chat about Matt’s strength in strategy that allowed him to grow his agency, hiring the right people and having the right systems in place to help coaches and consultants. We also dive into the myths around social media marketing, how the algorithms are stacked against introverts and how we can attract our perfect audience through niching down.


    We talk about:

    • Pricing based on emotional change and life direction
    • The myth of large social media followings bringing greater ROI
    • The fear of niching down (and why you don’t need to be scared!)
    • How to advertise your podcast
    • Social media engagement and algorithms from the introvert’s perspective
    • Whatever happened to Clubhouse?!

    RESOURCES

    Apply for The Ambitious Introvert® Mastermind

    Books: 

    Visit this episode's blog post here.
    Connect with Emma on Instagram: @ambitiousintrovert.

    Matt Johnson

    Pursuing Results: https://pursuingresults.com/

    MicroFamous Website: https://getmicrofamous.com/

    MicroFamous Podcast: http://microfamouspodcast.com/

    MicroFamous Conversations: https://podcasts.apple.com/ph/podcast/microfamous-conversation

    s/id1519631469

    MicroFamous Book: https://www.amazon.com/MicroFamous-Become-Famously-Influential-People-eb

    ook/dp/B084ZGWVHJ



    CONNECT WITH EMMA-LOUISE

    Website: https://theambitiousintrovert.com/
    LinkedIn: https://www.linkedin.com/in/emmalouparkes/
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    Jackie Wilke - You Are the Most Unique Thing About Your Business

    Jackie Wilke - You Are the Most Unique Thing About Your Business

    Tune in to hear:

    - As a student of great advisory practices, what are some of the consistent themes that Jackie encounters across the board? 

    - Are there specific examples of advisors who have created a unique experiential piece for their clients. If so, what did these experiences look like?

    - Where do we get it wrong as an industry around some of the most discussed buzzwords?

    - What is a common misunderstanding about next generation investors?

    - How can one resolve the catch 22 of being intentional about crafting themselves as a brand while remaining authentic?

    - What exactly is human capital beyond its obvious connotations? What benefits can teams accrue by really focusing in on this?

    - How are advisors able to effectively standout and differentiate themselves when the services they offer are, realistically, quite similar to many of their competitors? 

    - What is it that has allowed First Trust to build a successful business in the world of asset management at a time when many of the broader industry trends are going against them?

    https://www.linkedin.com/in/jackiewilke
     

    Compliance Code: 0429-OAS-3/9/2022
     

    CSAT PODCAST 61 | Why You NEED to Niche Down to Win on Social Media

    CSAT PODCAST 61 | Why You NEED to Niche Down to Win on Social Media

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    Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.

    We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.

    You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.

    Check out https://www.awesomecreatoracademy.com/group for more details.

     

    If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators are Profiting from their Passion in the Creator Economy

    Millionaire Before 30 With Michael Martocci

    Millionaire Before 30 With Michael Martocci

    It's hard to stand out in the swag industry as it can go down several niches. This is what Michael Martocci took advantage of to become a millionaire before 30. Michael has always been fascinated with entrepreneurship. His passion for entrepreneurship and selling custom branded merchandise at school led Michael to start SwagUp. Join your host Joshua Rhodes and his guest Michael Martocci on how he built his business from the ground up. From a simple Wix website to managing cash flow models, Michael has reached the top when it comes to swag. Find your niche, be the purple cow, because starting a business ain't easy.


    Love the show? Subscribe, rate, review, and share! http://rhodestowealth.com/



    The Power of Niching Down with Priscilla Blevins

    The Power of Niching Down with Priscilla Blevins

    What gives you the power to dominate your market? 

    Do you know - niching down is the best chance for your business to stand out?

    In this week’s episode, I will be joined by Priscilla Blevins. She specializes in Helping Women Reverse PCOS, Hypothyroidism & Hashimoto's. She is a Registered Dietitian with a Master’s of Science in Clinical Nutrition who specializes in holistic keto for women who have PCOS, Hypothyroidism, and Hashimoto’s. I’m ready to help you lose weight consistently, gain confidence, love the way you look while being able to decrease, and even get off your thyroid medication!

    In this episode, we talked about the Concept of Niching Down. How a specialized business can make you an expert at what you do? The biggest failure in your life can help you succeed. How premium pricing can work? Your only limit is you! 

    Reach out to Priscilla:

    Social:

    Instagram: https://www.instagram.com/keto.girl.nutritionist/

    Facebook: https://www.facebook.com/Keto.Girl.Nutritionist

    Website: https://ketogirlnutritionist.com/
     

    If you are an RD, RD2B or nutrition coach interested in learning more about how you can start and grow your nutrition business, we’d like to invite you to join us in our FREE Facebook group “Business Growth Secrets for Dietitians and Nutrition Coaches" where you can receive additional resources and trainings to help you on your journey. Click the link to join: https://urlgeni.us/facebook/healthcarebusinessuniversity

    Additional information:
    If you are tired of trying to figure out this game of business, marketing, and sales, all on your own, and  you are ready to just implement what's already proven to work, rather than reinventing the wheel, schedule a COMPLIMENTARY game plan call with us by heading over to the link below right now and there you will find over $7,000 worth of trainings, resources, and coaching available only for our followers of this show.
    https://thepracticerevolution.co/gameplanp

    Stay up to date with The Practice Revolution for upcoming events by following us on Instagram @thepracticerevolution
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