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    freelance business

    Explore " freelance business" with insightful episodes like "Your Freelancer to Service Provider Gameplan 2024", "My 5 Peaceful Service Provider Principles", "Real Talk: These 4 Mindset Blocks are Slowing Your Growth", "5 Ways to Scale Your Schedule AND Your Profitability" and "How to Tap Into Your Business Niche in 3 Steps" from podcasts like ""Peaceful Service Pro", "Peaceful Service Pro", "Peaceful Service Pro", "Peaceful Service Pro" and "Peaceful Service Pro"" and more!

    Episodes (100)

    Your Freelancer to Service Provider Gameplan 2024

    Your Freelancer to Service Provider Gameplan 2024

    Are you a seasoned freelancer working towards establishing yourself as more of a scaling service provider in 2024? In this episode I’m breaking down the 5 key steps you need in your business game plan this year.

    I’m now accepting clients into my signature mastermind, Offer Suite Oracle. Apply here: http://ceelslockley.co/application

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    My 5 Peaceful Service Provider Principles

    My 5 Peaceful Service Provider Principles

    Running a business does not have to feel hard, despite what the corporate world has taught you about work and productivity. In this episode of Peaceful Service Provider, I’m sharing my 5 principles for living a peaceful life in business.

    You’ll hear why putting yourself and your needs at the heart of your business is crucial, as well as building space in your life for everything that’s NOT work. My principles will help you to design a rewarding business that will bring you way more than just money. 

    Timestamps

    [1:21] The importance of peace in business

    [3:15] The sh*t that we bring into our businesses

    [4:30] PSA: You DON’T have to hustle to have a successful business

    [6:11] Principle #1: The principle of self-fulfillment  

    [7:01] Principle #2: The principle of specificity 

    [9:04] Principle #3: The principle of space

    [10:24] Principle #4: The principle of sales savviness 

    [13:45] Principle #5: The principle of sustainability 

    [14:35] A quick recap

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    Realign Intensive

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    Real Talk: These 4 Mindset Blocks are Slowing Your Growth

    Real Talk: These 4 Mindset Blocks are Slowing Your Growth

    Hi there my love! In this episode of Fiercely Freelance, I’m taking a step back from all the strategy stuff and looking at the other key element of your freelance business: you. Get ready to go deep into the mindset work as I walk you through the 4 mental blocks you might have which will hold you back from having the business you want. 

    I go through the 4 very common mindset blocks that I see in freelancers that affect how they run their business. I’ll be unpacking the subconscious fears and doubts you might experience around money, your self-worth and your relationship with your clients. If any of these mindset blocks sound like you, then first things first, you’re not alone! You can change your mindset and being aware of your mindset issues is the first step in correcting them ❤️

    Thanks for sticking with me through this episode, I know it was a heavy one! If you learnt something from Fiercely Freelance and are enjoying listening along, then it would be amazing if you could type me out a quick review. It’s so motivating to me to get your feedback! Thanks babe! 💜

    Timestamps

    [1:09] Hey babe, thanks for joining me! I’m talking about the mindset blocks that might be holding you back

    [2:15] Block #1: You’re not good enough to charge more money 

    [4:20] Block #2: You’re not experienced enough

    [6:20] Block #3: Saying ‘No’ means that you’re being a b*tch

    [8:48] Block #4: You’re always thinking about the worst-case scenario 

    [11:47] If you’re dealing with these mindset blocks, you’re not alone

    [13:40] Got feedback for me? I want to hear it!

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    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

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    5 Ways to Scale Your Schedule AND Your Profitability

    5 Ways to Scale Your Schedule AND Your Profitability

    Hello love, thanks for dropping by ❤️ In this super quick episode of Fiercely Freelance, I’m giving you a friendly reminder that yes, you can step away from day rates and yes, you can earn more money from your freelance business while working fewer hours. Listen in to find out how!

    I give you 5 top tips on scaling up your freelance business to give you more money in less time. These techniques will help you to cut your hours, find clients who you love and sell high-ticket offers to bulk out your bank balance. You’ll hear me quickly cover the art of niching and streamlining your offers, as well as how you can create stable, recurring revenue by taking on retainer clients 💸💸💸

    Please consider this episode as your message from the universe that you’re ready to move away from day rates and into selling high-ticket offers to amazing clients! If you want to ask me a question or chat about your freelancing fears and doubts, then just message me on Instagram.

    Timestamps

    [1:09] Hey love! Today I’m helping you to scale up your freelance business

    [1:30] #1: Quit the hourly rates rat race

    [2:03] #2: Niche the f*ck down

    [3:01] #3: Streamline your offer suite

    [3:50] #4: Create a high-ticket offer (yes, you can!)

    [5:11] #5: Stack your recurring revenue through retainer offers

    [6:30] PSA: You can step away from those crappy day rates

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    WORK WITH ME

    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

    Book a Disco Call

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

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    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

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    Submit an application for my 1:1 coaching and group programs:

    http://ceelslockley.co/application

    How to Tap Into Your Business Niche in 3 Steps

    How to Tap Into Your Business Niche in 3 Steps

    Hey babe, welcome to the first summer edition of Fiercely Freelance! This snappy little episode gives you the 3 steps that you need to follow to identify your freelance business niche so that you can design the business that YOU want. 

    I’m giving you an easy, 3-step breakdown guide to niching so that you find a niche that works for you. Grab a pen and paper and jot down your ideas, working out your top skills and matching them with the clients who desperately need them. I also give you tips on cutting the crap and streamlining your services so that you sail smoothly into your new super niche! And if you need some more help finding your ideal niche, listen to the end to find out how I can help you with my DIY Nail Your Niche course 💜🖤💜

    Got a question for me? No problem, my love! Swing on over to my Instagram and ask away! 

    Timestamps

    [1:27] Hello love! Today’s punchy + powerful episode is about finding your niche

    [2:48] Step #1: Focus on one type of person

    [3:44] Step #2: Stop being everything for everyone

    [4:45] Step #3: Get to know your Niche Energy

    [7:09] Don’t wanna go it alone? Then Nail Your Niche with me!

    [8:30] A lil’ recap of the 3 niching steps you need to follow

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    Nail Your Niche

    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

    Book a Disco Call

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    Effective Cold Pitching, Overcoming People-Pleasing and Building a Niche VA Business with Laura Mackenzie

    Effective Cold Pitching, Overcoming People-Pleasing and Building a Niche VA Business with Laura Mackenzie

    Hey love! It’s been a while since I have a guest on the pod but that’s all about to change! Today I’m getting back into the Frankly Freelance vibe and chatting with the fab Laura Mackenzie of Kelp Collective. Laura set up her VA business, Kelp Collective, to help creative businesses to thrive and she’s here to share her freelancing story. 

    Laura begins by telling me how she got her start in freelancing and what she’s loved about running her own business. She lifts the lid on the secrets of her cold pitching strategy and charts how her boundaries have changed since she started Kelp Collective. If you’re listening out on a walk or your hands are busy then make sure you listen to Laura’s top three freelance tips twice coz they’re good for VAs and all other fierce freelancers! You’re gonna learn a lot, including how to find your niche and what to do on your next CEO day 🔥🔥🔥

    Thanks so much to Laura for her time and for being so honest and open – I loved hearing the ups and downs of her freelancing life! 

    If you have a question about starting your own business or you need advice about finding your freelance niche then slide into my DMs on Instagram. You know I love hearing from you babe!

    Timestamps

    [1:17] Hey babe, welcome to Frankly Freelance with Laura Mackenzie!

    [1:51] Laura introduces her business Kelp Collective

    [4:35] “I stumbled into it”: Laura’s freelancing story

    [6:40] Laura’s greatest business achievements

    [8:35] The mind blowing magic of cold pitching

    [12:25] Laura’s pitching secrets

    [15:40] Why you gotta set those boundaries!

    [18:05] Being the mum of your own business

    [20:17] The fear lurking behind our boundary-breaking behaviour

    [22:40] Laura’s #1 tip: Put yourself out there!

    [23:26] Laura’s #2 tip: Set time aside for your business

    [25:47] A plan for your next CEO Day

    [29:21] Laura’s #3 tip: Find your VA niche!

    [34:54] Where to find Laura online! 

    FOLLOW LAURA

    Kelp Collective

    Kelp Collective on Instagram


     

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    WORK WITH ME

    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

    Book a Disco Call

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    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

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    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

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    Flip the Script: Assumptions VS Evidence

    Flip the Script: Assumptions VS Evidence

    It happens to so many freelancers: you want to go for that big client or ask for more money for that huge project, but when it comes to the crunch… you don’t. Why? Because of the voice in your head telling you that you’re not good enough or that you don’t deserve it. But babe, that’s bullsh*t! In this episode of Fiercely Freelance, I tell you how to flip the script on your negative assumptions. 

    Today I’m helping you to sort brain fact from brain fiction so that you can challenge your Negative Nelly mindset. At the beginning of the episode, I give you examples of how those negative thoughts might show up in your freelance business. Then I flip the script to demonstrate how different it could be if you lead with evidence! You’ll learn how to look for evidence of your brilliance in your daily life and how to create your own Awesome Evidence folder to remind yourself of it whenever you need it. 

    This lesson is a biggie and it might take a while for your brain to adjust to looking for evidence and not assumptions. If you want to talk it over with me, feel free to reach out to me via my Instagram. I’m always happy to hear from you, my love! 

    Timestamps

    [1:10] Hey love! Today we’re flipping the script on your business mindset

    [2:02] What assumptions might look like in your business

    [3:18] Lead in life with evidence!

    [4:29] Are you telling yourself “I’m not good enough”?

    [5:50] How to look for the evidence

    [6:47] Your Awesome Evidence folder

    [8:37] Give yourself radical permission to ditch the negative assumptions

    [10:26] Evidence doesn’t have to be huge big numbers

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    Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

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    WORK WITH ME

    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

    Book a Disco Call

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

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    The No-BS Guide to Become a £5k/month Service Provider

    The No-BS Guide to Become a £5k/month Service Provider

    If you’re ready to start hitting some serious income benchmarks in your freelance business, you’re in the right place and listening to the right podcast. In this episode of Fiercely Freelance: The Podcast, I give you the no-BS guide to getting your business to a solid 5k/month income without working longer hours. Yes my love, you can do it 💪

    First off, I tell you why you need to ditch your hourly rate and even your day rate so that you don’t have to work harder to earn more money. Then I share what will actually make you money as a freelance business owner: designing an offer that your clients will love and will rave to their friends and connections about. I break down the maths of a 5k/month with small-, medium- and big-ticket offers to show you how it all works. And babe, this is a bullsh*t-free zone! 

    Want some help drilling down on your offer and the transformation you provide for your clients? No problem! Slide into my DMs on Instagram; I’m always happy to hear from you!

    Timestamps

    [0:56] Hey my love! Are you ready to make more money from your freelance business? 

    [2:16] You can’t earn more money if you’re on an hourly rate

    [4:26] Ditch your day and hourly rates!

    [5:50] Babe, focus on what you do best

    [8:15] Get your processes ✨golden✨

    [9:58] Doing the maths to get to your 5k/month

    [11:15] It’s simple, but it’s not easy

    [12:50] Got a question? Find me on Instagram!

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    JOIN MY LIST

    Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

    ::

    WORK WITH ME

    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

    Book a Disco Call

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

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    The 10 Mindset Shifts You Need to Work Less + Earn More

    The 10 Mindset Shifts You Need to Work Less + Earn More

    Hey babe! So glad that you’re here for this episode of Fiercely Freelance: The Podcast because this one is The Big One. Today, I’m going to give you the 10 mindset shifts you need to know if you want to start working less and earning more. Yes, it’s possible! Yes, you can do it! And yes, it’s all about changing your mindset! So listen up, get comfy and get ready to rethink how you run your freelance business.

    These 10 mindset shifts are lessons that I have learnt on the way to where I am today in freelancing and in my business. I’m sharing my no-BS advice to help you on your journey so that you can have the lifestyle you want. You’ll learn why you need to stop focusing on being busy and why boundaries are so bloody important. And I also give you a Fierce Freelance permission slip to not listen to your well-meaning friends and family who don’t understand how you can make really good money from working 20 hours (or less!) per week. These mindset shifts will help you to take your business from a ✨ to a full-on 🔥🔥🔥

    Let me know what these mindset shifts do for you and your business! If you have a question or want some advice, send me a DM on Instagram and I’ll let you know what I think. Catch you next time love!

    Timestamps

    [0:58] This episode is The Big One: How to work less and earn more

    [3:13] Mindset shift #1: Being busy isn’t brilliant

    [4:30] Mindset shift #2: Simplify your sh*i  

    [5:30] Mindset shift #3: Learn to experiment (and to fail)

    [6:32] Mindset shift #4: Just ignore the people who don’t get it 

    [7:34] Mindset shift #5: Take control of your time

    [8:47] Mindset shift #6: The niche is EVERYTHING!

    [10:04] Mindset shift #7: Babe, raise your rates 

    [11:07] Mindset shift #8: Put a strong boundary between you and your clients

    [12:04] Mindset shift #9: Fewer clients = ….More money? Yes!

    [13:26] Mindset shift #10: Say it with me: Trust. The. Process

    [15:46] If you want to know more, get in touch

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    JOIN MY LIST

    Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

    ::

    WORK WITH ME

    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

    Book a Disco Call

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

    ::

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    Submit an application for my 1:1 coaching and group programs:

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    7 Exciting Offer Ideas to Help Boost Your Income

    7 Exciting Offer Ideas to Help Boost Your Income

    Babe, if you want to make more money as a freelancer, start by looking at your offers. On this episode of the Fiercely Freelance podcast, I’m firing off seven fab ideas to add to your offer suite to make more money faster. Grab a pen and paper and come brainstorm with me!

    These seven offer ideas are a way for you to showcase your skills as a badass freelancer. You’ll learn about different products and services you can plug into your business that’ll make you more money with less hassle. And at the end of this episode, I tell you how to make these offer ideas a reality for your freelance business through my brand new Offer Suite Oracle program.

    Let me know if one of these offer ideas spoke to you! I always want to hear from my fierce freelancers. And if you’re loving listening to Fiercely Freelance: The Podcast as much as I love making it, then please type me out a quick rating and review. Cheers babe!

    Timestamps

    [0:55] Today I’m helping you to boost your bottom line!

    [1:27] Offer your clients a strategy power hour

    [2:09] Bring your passive products together into a business toolkit

    [2:58] Masterclasses are offers too babe!

    [4:05] Reel your ideal client in with an audit

    [4:57] Why you need to offer a VIP Day

    [5:57] Fast-paced and focused intensives

    [6:38] You might be ready to offer a retainer

    [8:00] How to get on the waitlist for Offer Suite Oracle

    Useful Links

    Sign up for Offer Suite Oracle

    FOLLOW ME ON SOCIALS

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    JOIN MY LIST

    Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

    ::

    WORK WITH ME

    Offer Suite Oracle VIP Intensive

    Offer Suite Oracle Program

    Visit my Website

    Book a Disco Call

    ::

    FOLLOW + CONNECT WITH CEELS

    https://www.instagram.com/ceels.lockley/

    https://www.linkedin.com/in/ceels/

    ::

    GET MY WEEKLY EMAILS

    Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

    https://www.ceelslockley.co/email-list

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    93. Pressing pause?

    93. Pressing pause?

    Did you know this podcast has been going for 2 years? That's a lot of freelancing chat.

    In this episode, I share some thoughts about where the podcast is going in 2023 (spoiler in the title?). 

    And in case you're pondering a similar conundrum about how to move forwards (or not) with a particular project, I'm sharing some questions to consider to help you decide when to quit/take a break/power on, along the following themes:

    • Enjoyment vs. value to others
    • Scaling back vs. quitting altogether
    • Sunk costs vs. maintaining momentum
    • Filling up your creativity cup
    • Keeping the goal the goal!

    Thanks to everyone who has supported the podcast so far. Until next time (whenever or wherever that is), happy freelancing!

    Stay in touch!

    Newsletter: 15minutefreelancer.substack.com
    LinkedIn: Louise Shanahan
    Website: thecopyprescription.com

    Support the podcast! If you find this podcast helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    Justin Zalewski - Solo to Squad: How freelancing prepares you for agency life

    Justin Zalewski - Solo to Squad: How freelancing prepares you for agency life

    In episode 45 of The Product Design Podcast, Seth Coelen interviews Justin Zalewski, Director of Product Design & Strategy at Studio Science, a design and innovation agency that exists to help smart businesses deliver experiences that work better.

    During our talk, Justin shares his experience building a successful freelance business, offers advice on breaking into the UX space, and gives advice on building and leading a design team at an agency.

    During our interview with Justin, you will learn:

    👉 How Justin accidentally landed in product design
    👀 What Justin did right early in his career (and what he should have done sooner)
    🧗🏻‍♂️ How Justin found Studio Science and worked his way from IC to Director of Product Design and Strategy
    👏 How to build and lead a successful design team
    💡When to course correct a team and when to let them learn through experience

    👍 If you enjoyed this episode, please like and subscribe so we can keep making content for you good people!

    💡 Don't forget to read our blog and sign up for reminders when new episodes will be available!

    Make sure to follow Justin after the podcast to stay on top of what he is up to!

    Other mentioned links:

    Thanks for listening to The Product Design Podcast with Seth Coelen, CEO at UX Cabin!

    Where to find UX Cabin:
    🐦 Twitter: https://twitter.com/uxcabin
    📷 Instagram: https://www.instagram.com/uxcabin/
    💻 LinkedIn: https://www.linkedin.com/company/uxcabin
    🎵 TikTok: https://www.tiktok.com/@uxcabin?lang=en
    📹 YouTube channel: https://www.youtube.com/c/UXCabin
    🎨 dribbble: https://dribbble.com/uxcabin
    ⌨️ Website: https://uxcabin.com
    ✍️ Blog: https://www.uxcabin.com/blog

    92. Using video to market your business (pt. 2 with Jude Charles)

    92. Using video to market your business (pt. 2 with Jude Charles)

    This is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first.

    “As a freelancer in 2023, it is no longer an option whether or not you tell stories, it is imperative for you to tell stories.”

    In this episode, Jude shares more tips and examples of how visual storytelling can build trust with clients, and we dive into the practicalities of using video to market ourselves.

    We cover:

    • 5 different ways to tell an unforgettable story using visual strategies
    • Why (and how) you should take people behind the scenes of your business
    • How to get shy clients to contribute to video case studies
    • How to leverage your video to get more eyes on it.

    Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

    Mentioned in this episode:
    Website: http://JudeCharles.co
    Newsletter: http://JudeCharles.co/newsletter
    Dramatic Demonstration: https://judecharles.co/book 

    Say hi to Louise:

    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in regular snack-sized bites.

    LinkedIn: Louise Shanahan
    Twitter: @LouiseShanahan_
    Website: thecopyprescription.com

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    91. Storytelling for your personal brand (pt. 1 with Jude Charles)

    91. Storytelling for your personal brand (pt. 1 with Jude Charles)

    How can a pair of white shoes help someone land a new client?

    Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant advice to share, this episode is split into two parts.

    In this first part, Jude explains how to harness the power of storytelling to connect with clients. As well as telling a few of his own inspirational stories, Jude also shares:

    • Why sharing more of your personal story can help you stand out from the crowd
    • How to tell stories that get clients to sit up and pay attention
    • Why you need a "story book" journal and how to create one
    • The moving story behind those white shoes.

    Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

    Mentioned in this episode:
    Newsletter: http://JudeCharles.co/newsletter
    Story Bank Journal: http://storybankjournal.com

    Say hi to Louise:

    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in regular snack-sized bites.

    LinkedIn: Louise Shanahan
    Website: thecopyprescription.com

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.


    90. The future of freelancing (with Paul Evans)

    90. The future of freelancing (with Paul Evans)

    Today we're taking a look at what the future of freelancing might look like as working culture evolves. My guest is Paul Evans, director of Fourth Estate Creative and creator of the Freelance Fellowship platform. As a small business owner and someone who hires freelancers, Paul sees the opportunities and challenges from both sides.

    Our conversation unpicks what recent shifts in working culture might mean for freelancers, including:

    • The drivers behind the growth of the freelance economy (plus benefits and pitfalls to watch out for)
    • The gig economy and workers' rights
    • How to spot knowledge gaps in companies you'd like to work with
    • Combining your skills to become a "triple threat"
    • The power of collaboration between groups of freelancers
    • How Paul works with freelancers in his own business

    Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

    Say hi to Paul:
    LinkedIn: Paul Thomas Evans
    Fourth Estate Creative website: https://www.fourthestatecreative.com/
    Freelance Fellowship website: https://www.freelancefellowship.com/

    Say hi to Louise:
    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

    LinkedIn: Louise Shanahan
    Twitter: @LouiseShanahan_
    Website: thecopyprescription.com

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    89. Creating a remarkable client experience (with Gigi Davarashvili)

    89. Creating a remarkable client experience (with Gigi Davarashvili)

    Keeping the project pipeline flowing means we always need to be on the lookout for the next lead. But rather than chasing down new clients, why not focus on creating an amazing experience for your existing clients?

    Happy clients are more likely to come back again and again – and refer you to their contacts. 

    My guest today is Gigi Davarashvili from Yocory, an all-in-one business hub for freelancers and small business owners. Gigi joins me to chat about how she creates memorable experiences for her clients that keep them coming back, including:

    • The difference between "good enough" and "WOW"
    • How to sprinkle a little gold dust at the end of a project to surprise and delight your clients
    • Does automation help or hinder the client experience?
    • How to avoid awkward conversations and set firm boundaries from the start.

    Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

    Say hi to Gigi:
    Website: https://yocory.com
    Instagram: @yocoryapp

    Say hi to Louise:
    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

    LinkedIn: Louise Shanahan
    Twitter: @LouiseShanahan_
    Website: thecopyprescription.com

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated :)


    88. Looking back over 2022

    88. Looking back over 2022

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated :)

    It's the last episode of 2022, which means it's time for everyone's favourite format at this time of year: the annual review.

    Do you review the ups and downs of the previous year? Do you set goals for the following year? We don't need to get too corporate about it, but since we don't have a boss to do a performance review, we have to do our own.

    In this episode, I share my review process, reflect on 2022 and share three wins and three not-so-wins.

    You'll also hear how I'm setting my goals for 2023 and how my business will have to change as a result. 

    Until next year, happy freelancing!

    Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

    Mentioned in this Episode:

    Say hi to Louise:

    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

    86. Do you need a newsletter? (with Eman Ismail)

    86. Do you need a newsletter? (with Eman Ismail)

    "All freelancers should have an email newsletter for their business, 100%, without a doubt!"

    My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me podcast. If you've been thinking about starting a newsletter, this episode is packed with tips to help you get set up, grow your list, and use email marketing to attract clients.

    We discuss:

    • Why freelancers shouldn't overlook email marketing as a key way to build their business
    • Why email is actually better than social media for marketing
    • Eman's insights on what to write and how often
    • Building an email list full of the right people (and what to do if you attract more fellow freelancers than potential clients!)
    • Eman's favourite email marketing platforms

    Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

    Say hi to Eman:

    The Email Rules: https://data.inkhouse.org.uk/the-email-rules/ 
    Website: https://emancopyco.com/ 

    Say hi to Louise:

    Louise Shanahan is a freelance health and medical copywriter at The Copy Prescription. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites. Find her on LinkedIn: Louise Shanahan.

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    85. Is your next freelance client on TikTok? (with Chloe Barnes)

    85. Is your next freelance client on TikTok? (with Chloe Barnes)

    Are you missing a trick if you don't use TikTok to market your freelance business?

    My guest today is Chloe Barnes, a freelance copywriter at The Write Chloe who successfully operates a TikTok-first marketing strategy for her business. Chloe shares her top tips for navigating the platform and makes creating “real person TV” easy and effective, including:

    • What makes TikTok different from other social media apps
    • Why you should think of TikTok as “real person TV”
    • How she got her first client via TikTok when she had just 29 followers
    • How to find clients on TikTok (or help them find you)
    • How to create content the TikTok algorithm (and potential clients) will love
    • Spontaneous vs. scheduled content
    • How TikTok fits in Chloe's wider marketing strategy

    And since we had SO much to talk about, there are not one but TWO bonus clips in the 15 Minute Freelancer newsletter (previous issues listed here too): 15minutefreelancer.substack.com

    Say hi to Chloe:
    TikTok: @thewritechloe
    Instagram: @thewritechloe
    Website: thewritechloe.com

    Say hi to Louise:
    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

    LinkedIn: Louise Shanahan
    Twitter: @LouiseShanahan_
    Website: thecopyprescription.com

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated

    84. Healthy habits for busy freelancers (with Sally Duffin)

    84. Healthy habits for busy freelancers (with Sally Duffin)

    It's the health episode! Working alone, from home, jumping from one task to another – it's all too easy to forget to take care of our physical and mental well-being properly.

    Sally Duffin is a freelance writer and nutritional therapist, and she joins me to share some of her favourite healthy habits to help you feel and perform at your best.

    We pack a lot into this one, including:

    • Why we must stop self-care from falling off our radar
    • Tips for building healthy habits into your day (and sticking to them)
    • Eating for mental well-being
    • Small changes that have a big impact on stress
    • How menopause can affect freelance life + Sally's advice on recognising and managing perimenopausal symptoms

    Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

    Mentioned in this episode:

    Ep. 64: A day in the life of a freelance copywriter
    Book: ‘Natural Nutrition for Perimenopause: What to Eat to Feel Good and Stay Sane’

    Say hi to Sally:

    Website: www.nutritioninyork.com
    Instagram: @nutritioninyork
    Twitter: @nutritioninyork
    Facebook: Nutrition in York
    LinkedIn: Sally Duffin

    Say hi to Louise:

    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

    LinkedIn: Louise Shanahan
    Twitter: @LouiseShanahan_
    Website: thecopyprescription.com

    Leave me a question or comment on memo.fm/15/

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.