amazon fba

Today, we've got a heavyweight in the eCommerce industry - the legend himself, Kevin King.

Kevin's journey in the world of direct marketing and eCommerce dates all the way back to 1989. 

Yeah, you heard that right! He's been an integral part of the game since before it became the powerhouse it is today.

One of the pioneers in the Amazon marketplace, Kevin's got a wealth of experience and a knack for staying ahead of the curve.

Kevin is not just a seller; he's an educator. He's the brains behind the Billion Dollar Sellers Newsletter, delivering insights that have propelled countless sellers to success. And also the mastermind behind the Billion Dollar Seller Summit.

And if that's not impressive enough, he's the man behind the number one course for Amazon sellers - Freedom Ticket. With over 160,000 students under his wing, it's safe to say he knows a thing or two about navigating the complexities of the eCommerce world.

In today's episode, we'll explore how he's seen the industry transform over the years and what he envisions for the future of eCommerce.

We'll unravel the secrets behind successful selling strategies and get a glimpse into the mind of a true industry innovator.

So, buckle up for an insightful ride with Kevin King. It's time to learn from the best and stay ahead of the curve. Stay tuned!

Key Takeaways 

- Intro (00:00)

- Kevin's entrepreneurial journey (02:45)

- First eCommerce ventures (15:44)

- Owning the customer and your own distribution channels (21:33)

- Getting started with Amazon (23:36)

- Advice for people getting into eCommerce (27:05)

- The key to maintaining a high margin (35:16)

- Best performing marketing tools (39:04)

- The power of a newsletter (42:46)

- Why we should pay attention to TikTok (51:03)

Additional Resources:

- Billion Dollar Sellers Newsletter: https://www.billiondollarsellers.com/

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow, and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Amazon isn't just another sales channel; it's a diverse and intensely competitive eCommerce ecosystem.

A small percentage of sellers dominate the market and account for the majority of sales. The journey from an early-stage brand owner to a top Amazon seller requires more than just strategies and tactics.

Mindset is often the differentiating factor that propels certain sellers to the top of the Amazon marketplace.

While external resources like budget and product range do play a role, they can only take you so far. The internal factors, especially mindset, are what truly determine the trajectory of success.

Building a 7 or 8-figure brand demands a mindset that embraces change, values customer feedback, and focuses on long-term growth rather than short-term gains.

Applying traditional retail strategies won't suffice; even strategies that work on other eCommerce platforms won't work. Amazon requires dedicated expertise and an adaptable mindset to thrive in this ever-evolving landscape.

The journey to becoming a top Amazon seller begins with a mindset that aligns with the dynamic nature of the platform.

In this episode, Shannon and I delve into the mindset that sets apart the biggest sellers, highlighting the internal mindset factors that contribute to their success, including channel control, advertising, listings, product development, and more.

Let's dive right in!

Key Takeaways

- How much success on Amazon is dependent on mindset? (03:19)

- Success is more about mindset than resources (08:16)

- Why is channel control so important (10:42)

- How do big sellers think about listings compared to smaller sellers (18:30)

- Advertising mindset that differentiates 8-figure brands from the rest (26:12)

- Key mindset differentiators in regard to product development (34:58)

- How big brands stay ahead of the competition on Amazon (43:01)

Additional Resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Nuevamente nos acompaña Gladys Ramos ‘La reina del WhatsApp’ y hoy nos va a enseñar sus estrategias más efectivas para abrir un negocio online o potenciar el que ya tienes. ¡Sigue estos consejos y verás los resultados en tu cartera!

¡Gracias por escuchar el Podcast de Por el Placer de Vivir con el Dr. César Lozano! Un contenido pensado para ti con los mejores consejos y técnicas efectivas.

In today's episode, I am joined by Malia Kim, Director of Presence at Avenue7Media, and James Ford-Bey, Head of Catalog at Avenue7Media, to discuss the complexities of variations, multipacks, and bundles on Amazon.

While these tactics can be beneficial for sellers, it's crucial to understand what is allowed, what is not allowed, and how to avoid potential problems with Amazon and fines from the Federal Trade Commission (FTC).

The recent lawsuit and hefty fine imposed on The Bountiful Corporation for "review hijacking" by the FTC has caused quite a stir in the Amazon seller community.

This review hijacking or variation strategy, which has been employed for years across millions of listings, suddenly became a violation of the law. Malia shares her insights on what made this case different from the average rank-boosting variation.

Additionally, we question whether Amazon holds any responsibility, considering they allow the sharing of reviews. Could this issue have been avoided if Amazon permitted variations with separate reviews for each variant?

To prevent falling into the same predicament as The Bountiful Corporation, it's vital for sellers to familiarize themselves with Amazon's Variation Policy.

Malia explains that variation relationships, also known as parent-child relationships, involve sets of products related based on attributes such as size, color, or flavor. These relationships allow buyers to compare and choose products on a single product detail page.

James, having encountered numerous TOS violations while managing catalog listings offers his expertise on how sellers can avoid such infringements. It is crucial to stay up to date with Amazon's policies, fix any incorrect listings promptly, and ensure compliance with the guidelines.

Tune in as Malia, James, and I explore the best practices to approach variations, multipacks, and bundles correctly, following Amazon's rules and guidelines and potential fines from the FTC!

Key Takeaways

- What's happening with FBA orders and performance (01:31)

- The problem with In-Stock Head Start Program  (06:36)

- FTC case on review hijacking (09:05)

- How to be compliant with variation policy (12:56)

- Best practices for Amazon listing variation (15:40)

- Bundles are not part of a variation family (21:32)

- The right way to do a bundle (26:59)

- Physical vs. Virtual bundles (29:25)

Additional Resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Amazon offers a plethora of ways for customers to save money while shopping. However, understanding which discount option to choose and which will yield the best results can be daunting for sellers.

While offering coupons, promotions, and deals can boost visibility, click-through rates, and conversion rates, it's crucial to integrate them into a holistic strategy.

A comprehensive approach includes driving traffic to optimized listings, utilizing advertising for greater visibility, prioritizing customer service, and employing effective forecasting techniques, among other strategies.

You also need to track the results of any promotion on Amazon, not just from the number of units sold but from the long-term impact on your listing.  

In this episode, Shannon and I dive into the world of Amazon coupons, deals, and promotions, exploring their pros and cons and how you can effectively utilize them to grow your profitable sales on the platform.

Key Takeaways

- The 4 key goals of promotions and discounts (03:26)

- How brands can best leverage Amazon coupon codes (09:00)

- The deal types that Amazon offers (12:49)

- The crazy money Amazon makes from deals (17:21)

- Prime Exclusive discounts (22:02)

- How to run promotions on Amazon (24:17)

- Tips for upcoming Prime Day (29:30)

Additional Resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Amazon is a highly competitive marketplace, and many businesses rely on Amazon agencies or consultants to navigate the complexities of the platform to grow and scale their business.

However, not all agencies and consultants are created equal.

Some may make unrealistic promises or use manipulative tactics to secure your business, while others may lack the necessary expertise or experience to deliver results.

Finding the right agency or consultant can be a challenge. From slick brochures that oversell and underdeliver to outright hucksters who are out to fleece clients, the risks of hiring the wrong partner are high.

In this episode, Shannon and I discuss the top 10 red flags that may indicate a less-than-reputable partner.

Key Takeaways

- They promise you they'll get specific results (03:08)

- They create projections and forecasts without any real data (09:27)

- Their prices are suspiciously 'low' (12:24)

- They haven't worked with clients in your industry (15:02)

- They have a slow response time (19:03)

- They lack proof or case studies (20:12)

- They have poor client retention (22:18)

- They don't ask about your challenges; they only sell their services (27:34)

- They rely on outsourcing instead of in-house talent (29:01)

- They don't take time to vet you as a client and gain alignment (32:57)

Additional Resources:

Links to the news story:

- https://www.ftc.gov/news-events/news/press-releases/2022/11/ftc-takes-action-stop-dk-automation-kevin-david-hulse-pitching-phony-amazon-crypto-moneymaking

----

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

To FBA or FBM, that is the question... If you're a seller on Amazon, you're probably familiar with these two terms - FBA and FBM. But which one is right for you? As we hum along in 2023, it's essential to understand the different Amazon fulfillment strategies to make the right choice for your business.

So, what exactly are FBA and FBM? In short, FBA (Fulfillment by Amazon) means that Amazon takes care of the storage, packing, and shipping of your products, while FBM (Fulfillment by Merchant) means that you handle all of these aspects yourself. Each option has its advantages and disadvantages, and we'll be exploring these in detail in this episode.

With FBA fees increasing every year, sellers are asking the ONE question, why can't I just do FBM? It costs less, and it's less headache.

But don't make the switch just yet, we may have a lot of complaints about FBA, but there's a reason why it's so popular.

If you're looking to expand your Amazon business or just starting, you won't want to miss out on this value-packed episode.

But that's not all; Shannon and I discuss FBA vs. FBM, the pros and cons of each, and the mythological SFP (Seller Fulfilled Prime) and why having the Prime Badge can increase your sales exponentially.

So, let's get started!

Key Takeaways

- The FBA Prime advantage (01:26)

- Prime members spend 3 times more than non-Prime members (03:06)

- That Prime badge is very powerful (07:21)

- The Seller Fulfilled Prime challenge (09:00)

- Fast shipping moves the needle (13:37)

- FBA vs FBM vs SFP (15:42)

Additional Resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

The honeymoon is over for Amazon sellers. The ecommerce boom of the past few years is now over. It doesn't matter if you are big or small; you must be focused on driving more cash to the bottom line.

Profitability is what everybody is talking about today, not more sales.

In this episode, I am joined by Tyler Jefcoat, the Founder & CEO of SellerAccountant. He also leads the Sellers Roundtable, an exclusive mastermind for 7 & 8-figure sellers.

Prior to this, he built a 100-employee firm in the home healthcare space and exited. The best way I like to describe my friend Tyler is that he's the CFO, Controller, Business Shaman, and friend of Amazon Sellers everywhere.

Whether you are looking for an exit or financial freedom, there are some basic profit metrics you should be paying attention to. Unfortunately, many sellers don't know about them.

Yes, Amazon is raising fees, and it sucks, but compared to other channels where you're paying for Google or Facebook traffic, Amazon isn't a bad gig when you have a clear strategy. If for no other reason, you should be there to defend your brand.

Stay tuned because our guest today is the most knowledgeable person I know when it comes to getting your Amazon financial house in order.

Key Takeaways

- Tyler's background and superpowers (01:50)

- FBA fees in 2023 (04:25)

- Gross and net margin in Amazon VS D2C Shopify sites (08:57)

- How sellers should be looking at profitability (15:25)

- Inventory turn and inventory velocity metrics (20:28)

- Building your ecommerce strategy around your objective (22:58)

- The aggregator's valuations boom (26:46)

- Get a handle on your cash flow (34:09)

- What Amazon sellers should do to prepare for a recession (40:40)

- 2023 Amazon/ecommerce predictions (43:37)

Additional Resources:

Connect with Tyler Jefcoat

Website: https://www.selleraccountant.com/

LinkedIn: https://www.linkedin.com/in/tylerjefcoat/

Twitter: https://twitter.com/SellerAccountan

Podcast: Return On Podcast

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Return rates on Amazon are getting crazy, and so are the negative reviews. 

Many Amazon sellers have been frustrated by this whole experience around returns and the ridiculously awful fees involved because Amazon FBA sucks at processing returns.

But one seller did the unthinkable…

They developed a solution to this problem, approached Amazon, and convinced them that they should allow sellers to communicate directly with the customers to reduce customer returns.

Amazon listened, and the 'Get Product Support' Feature was incorporated. 

The "Get Product Support" feature or "Product Lifecycle Support (PLS)" helps brands save tons of money by avoiding unnecessary product returns, reducing negative product reviews, and learning about customer pain points with their product while achieving direct contact with the customer completely in line with Amazon terms of service.

In this episode, I am joined by Shannon and Joseph Abitbol, the entrepreneur who developed this feature.

This solution is a no-brainer for any e-commerce entrepreneur. It solves many problems we face with the return process and the associated negative reviews. 

Tune in to hear why this is a must-have product for any serious Amazon seller.

Key Takeaways

- Joseph's Amazon journey (01:20)

- How brands speaking directly to Amazon, customers reduces returns (05:00)

- The idea behind the Get Product Support button (10:31)

- How the Get Product Support Button works (15:36)

- How the button reduces return rates (21:44)?

- Product lifecycle support (25:25)

- All the issues that the support button solves for Amazon Sellers (25:48)

- Fix those problems before a negative review (37:18)

Additional Resources:

- Contact Joseph Abitbol joe@onsitesupport.io

- Website: onsitesupport.io  Use Code PROSPEROS for $200 Off

- LinkedIn: https://www.linkedin.com/in/joseph-abitbol-75035780/

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

To create a product listing on Amazon, you must have a unique product identifier known as a GTIN (Global Trade Item Number).

GTINs make your products easy to find, buy, trace, and fulfill by providing a standardized digital language to communicate seamlessly across the supply chain. 

Think of them like fingerprints for your products that gives retailers, marketplaces, and consumers confidence that they can trace products to their owners.

GTINs and UPC codes help standardize product identification for recalls, brand protection, and consumer safety and protect against bad actors.

Previously, sellers could obtain these numbers from many places, but the valid numbers are issued directly by GS1 and licensed to brand owners. Amazon considers GTINs obtained from elsewhere invalid, which means you cant list your product.

GS1 runs a database that is the single source of truth for licensed GTINs and the legal entities associated with them. Amazon will often check the database for the validity of GTINs/UPC codes provided for a listing.

But many Amazon sellers have a problem differentiating between a GTIN, a UPC code, EAN, and a barcode. They are often used interchangeably, but there is a small difference.

In this episode, Jason and Shannon interview Michelle Covey of GS1 US about the importance of GTINs (Global Trade Item Numbers), UPC Codes, EAN, and Amazon. 

We also discuss some of the recent changes Amazon has made regarding UPC use, as well as hijacked UPCs and the right way to purchase a GS1 Prefix License.

Key Takeaways

- How GS1 all started (01:27)

- GTIN vs. UPC vs. EAN codes (06:23)

- Best practices for getting GTINs from GS1 (12:27)

- Minimum number of GTINs you can buy (15:05)

- Common mistakes sellers make inputting UPC codes on Amazon (22:48)

- GTIN hijacking scenario on Amazon (24:11)

- How to get Amazon to allow updates of UPC codes on a listing (27:05)

- Transferring GTIN prefix ownership at GS1 (30:11)

- Laying the foundation for success on Amazon (33:35)

- Amazon errors messages related to UPC/GTINs (39:26)

- What's coming up for unique identifiers in 2023 (42:09)

Additional Resources:

✅GS1 US: https://www.gs1us.org/ 

✅GEPIR: https://www.gs1us.org/tools/gs1-company-database-gepir 

✅Get Started: https://www.gs1us.org/upcs-barcodes-prefixes/how-to-get-a-upc-barcode 

GS1 US SOCIAL Pages 

✅https://www.linkedin.com/company/gs1-us/ 

✅https://www.facebook.com/GS1US 

✅https://www.youtube.com/user/GS1US

----

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

You've probably seen the unbelievable scenes coming out of China. Protestors have taken to the streets across all major cities after growing frustrations over the government's Zero-Covid policy.

The protests risk causing supply chain issues for Amazon sellers who source from China.

Steven Simonson is joining us today to help us understand what is happening, how it might impact Amazon sellers, and what other options are available. 

Steve has extensive knowledge of global trade, specifically with issues affecting SE Asia and China. I don't know anyone as knowledgeable about China as Steve. 

But as bad as the protests are, they are only exacerbating a situation that was already bad. The reality is that peak China is over, and it's only downhill from here. 

The reasons that had made the country so attractive as the world's factory are quickly vanishing, and it's time Amazon sellers and other entrepreneurs looked elsewhere for their sourcing.

Tune in to this episode as we discuss the impact of the protest and some of the alternative viable sourcing options available to sellers.

Key Takeaways

- WTF is happening in China (02:19)

- How Covid has been different for the Chinese (09:25)

- 'Control your soul's desire for freedom.' (15:53)

- The looming demographic and labor challenge facing China (25:25)

- How Chinese factories work (32:23)

- Risks involved with sourcing from China for Amazon sellers (35:36) 

- China has peaked as a source market (41:21)

- Viable alternatives to China for different industries (45:14)

- Is the Chinese regime strong enough to withstand these protests? (51:31)

- Getting manufacturing back to the US, Mexico, and Canada (55:26)

Additional Resources:

Connect with Steven Simonson

✅  Website 

✅  LinkedIn

✅ Twitter 

----

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

In today’s episode, James Kelly and I run through all the latest stories from Amazon and talk about how they can influence sellers on the platform.

James began selling on Amazon years ago and has since had multiple successful exits and morphed into an incredibly successful brand builder.

In today’s episode, we shed light on some stories, such as accepting Venmo as a payment option, Bezos’ role in the company, and the real story behind Amazon’s stock price.

Make sure to check it out!

Key Takeaways

• Intro (00:00)
• Venmo & Amazon working together (01:48)
• Bezos’ involvement with Amazon (09:14)
• Is Amazon greedy? (15:04)
• Is Amazon watching Shopify? (17:14)
• The businesses James is running now (20:11)
• The panic over Q3 results (23:49)
• Episode wrap-up (32:26)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

In today’s episode, Jason is joined by Shannon Roddy, as they go through all the latest headlines and updates about Amazon.

Amazon is like a celebrity, so they always end up in the headlines, but as you can find out in today’s episode, sometimes it’s for the wrong reasons.

In today’s episode, you’re gonna hear about the new seller forum, the truth about Amazon’s third quarter earnings, whether Facebook and Google are eating Amazon’s market share, and Amazon's holiday re-stock limits.

We’re gonna be discussing what this means for Amazon, and how it all affects buyers and sellers using the platform.

Make sure to check it out!

Key Takeaways:

- Intro (00:00)

- Amazon’s new seller forum (02:24)

- Is Amazon in a slow growth period? (07:49)

- Are Facebook and Google taking their market share? (11:09)

- The new merchant cash advance program (12:24)

- Episode wrap-up (25:11)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

70% of our prospective clients here at Avenue 7 Media always ask us two questions: How can we get them more sales and get them more product reviews?

Amazon reviews have become so important in driving sales that some sellers are desperate to get them through any means.

This has led to the big challenge of fake reviews. It's not uncommon to see a brand with 900 reviews after selling just 100 orders in 30 days. Do the math.

Honest businesses selling great products and getting legitimate reviews are left wondering what else they should do to compete.

Amazon has tried tackling this problem with its TOS and other means, but it remains a problem. The Federal Trade Commission has stepped in and is considering new rules regarding fake online reviews.

In this episode, Shannon and I talk about Amazon product reviews, the challenges for brands and sellers to get legitimate product reviews, how Amazon is vetting (or not vetting) those reviews properly, and what the FTC is doing about product review manipulation.

Key Takeaways

- Intro (00:00)

- Product reviews are the heartbeat of Amazon (01:25)

- Why reviews are so important (02:10)

- Product Reviews vs. product ratings (04:15)

- The can of worms that is the Amazon Vine Program (07:15)

- Average ratings and reviews per every 100 products (11:35)

- How sellers should ask for reviews (17:36)

- TOS-compliant ways to get positive reviews (21:50)

- Why you shouldn’t mess around with reviews (32:22)

- Episode wrap-up (41:22)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Human Beings need and love a good story. We’re hard-wired to pass knowledge and information down to the next generation with the power of story.

Consumers love a good story as well. If you’re not telling a compelling story that explains why your customer should trust your listing and product enough to add your item to the cart…you’re not going to win in this game.

There are a lot of places to display copy on Amazon these days, and good copy incorporates multiple elements.

You have to think about SEO, brand messaging, features, and benefits, all while staying in line with Amazon policy and Amazon’s Style Guide recommendations.

In this episode, Shannon and I share some tips on the best practices to tell your brand story and optimize your copy to get those clicks and sales!

Key Takeaways

- Key placements for copy on Amazon (03:10)

- Features tell benefits sell (05:44)

- How to mine Amazon data to tell better stories (09:25)

- How important Amazon product titles are (14:46)

- Optimizing title copy to get those clicks (15:43)

- How to write great product features copy (19:26)

- Parallel storytelling on Amazon (23:59)

- Enhance features and benefits of your products in A+ content (25:55)

- Best practices for telling your story in brand store (31:22)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Every week, I field calls from exasperated brand owners who say. 'I can't control my Brand on Amazon.

It's a mess.

Sellers I've never heard of are undercutting my price and trashing my Brand and listings.

I Give up!'

We know this feeling pretty well. Controlling your brand and destiny on Amazon can seem daunting, but it's possible and, in fact, a necessity to winning in today's ecommerce world.

Today's guest on the podcast is Whitney Gibson, a pioneer in laying the foundation and legal strategy behind helping brands regain control of their Brand on Amazon and online.

Whitney is a partner and leader of Vorys eControl, a nationally recognized firm that helps protect and grow Brand value by controlling online sales.

He takes us through the process of tackling and blocking that has to happen on Amazon from a brand protection and control perspective and the career path he took to becoming the country's premier Channel Control Law Firm.

Tune in to learn more about brand control in the Amazon age and build a fortress around your Buy Box!

Key Takeaways

- How Whitney Gibson became the country's premier channel control firm (01:16)

- Control as a key pillar of growth (05:55)

- Controlling your brand in the age of Amazon (10:39)

- The first sale doctrine (13:58)

- Building a fortress around your Buy Box (20:02)

- 360 set of capabilities to protect your brand (21:40)

- Suing and winning against unauthorized sellers (24:29)

- How to protect your brand while complying with the law (26:42)

- What is the goal of E-control (33:44)

Additional resources:

Connect with Whitney Gibson

vorysecontrol.com

or email him:  wcgibson@vorys.com

----

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Amazon Listing Optimization is the new retail window display.

In the old days, shoppers would be drawn into a retail store by an amazing window display. A shopper's eyes would be caught by compelling scenes and products and walk into the store to make a purchase.

Today's retail streets aren't paved with concrete. They are paved with ones and zeros, and retail main street is the Amazon search results page.

In this episode, Shannon Roddy & Jason Boyce interview Daniela Bolzmann, founder of Mindful Goods. A female lead company that specializes in done-for-you Amazon listing optimization designed to get more clicks and sales to your Amazon listings.

Amazon listings have a lot of requirements to succeed, but Daniela takes us through the key elements you must pay attention to in your listing.

She also shares some mind-blowing stats that every Amazon seller out there should be interested in.

Tune in, and let's get those clicks and sales!

Key Takeaways 

- Meet Daniela Bolzmann (01:18)

- What listing mini audits reveal (09:49)

- The importance of the main image in your listing (12:16)

- Amazon ‘eye candy' (14:57)

- Using PickFu to increase click-through rate (20:46)

- Renders vs. photos: Which one performs better (22:53)

- The #1 thing most Amazon sellers get wrong (26:13)

- The mind blowing stats about A+ content (36:25)

- Why you must leverage product video space below A+ content (39:48)

- Daniela's Amazon wish list (42:15)

Additional resources:

Connect with Daniela Bolzmann

- Mindfulgoods.co

- Launchreadylisting.co

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Amazon is out shopping again!

Just recently, they announced the acquisition of iRobot Corp, maker of Roomba vacuum cleaner, for $1.65 Billion and OneMedical for $3.49 Billion.

These are 2 very big acquisitions within the space of about a week, with huge implications for consumers and sellers.

In this episode, I am joined by Shannon Roddy as we take a 40,000-foot view of what this means to sellers and why we should all be concerned that Amazon has the ability to do this.

Do we really want one company to be able to make multiple BILLION-dollar acquisitions in about the span of one week?

But even more importantly, we discuss the antitrust implications and why Amazon consolidating its power in this way is not good for consumers, sellers, and even the country.

Tune in and hear what we think about these acquisitions, including the major privacy questions that arise for consumers and the negative impact on sellers.

Key Takeaways

- Why is Amazon buying Roomba? (02:09)

- What is iRobot and Roomba (07:23)

- Recent acquisition history and Amazon’s behavior after (11:16)

- Is this good or bad for sellers? (13:19)

- Is this good or bad for consumers? (14:56)

- Amazon behaves like a sociopath (17:29)

- Antitrust implications (21:46)

- Where did Amazon get all that money? (23:45)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!