Kevin King's Direct Marketing Secrets for eCommerce Dominance
Today, we've got a heavyweight in the eCommerce industry - the legend himself, Kevin King.
Kevin's journey in the world of direct marketing and eCommerce dates all the way back to 1989.
Yeah, you heard that right! He's been an integral part of the game since before it became the powerhouse it is today.
One of the pioneers in the Amazon marketplace, Kevin's got a wealth of experience and a knack for staying ahead of the curve.
Kevin is not just a seller; he's an educator. He's the brains behind the Billion Dollar Sellers Newsletter, delivering insights that have propelled countless sellers to success. And also the mastermind behind the Billion Dollar Seller Summit.
And if that's not impressive enough, he's the man behind the number one course for Amazon sellers - Freedom Ticket. With over 160,000 students under his wing, it's safe to say he knows a thing or two about navigating the complexities of the eCommerce world.
In today's episode, we'll explore how he's seen the industry transform over the years and what he envisions for the future of eCommerce.
We'll unravel the secrets behind successful selling strategies and get a glimpse into the mind of a true industry innovator.
So, buckle up for an insightful ride with Kevin King. It's time to learn from the best and stay ahead of the curve. Stay tuned!
Key Takeaways
- Intro (00:00)
- Kevin's entrepreneurial journey (02:45)
- First eCommerce ventures (15:44)
- Owning the customer and your own distribution channels (21:33)
- Getting started with Amazon (23:36)
- Advice for people getting into eCommerce (27:05)
- The key to maintaining a high margin (35:16)
- Best performing marketing tools (39:04)
- The power of a newsletter (42:46)
- Why we should pay attention to TikTok (51:03)
Additional Resources:
- Billion Dollar Sellers Newsletter: https://www.billiondollarsellers.com/
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- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue7Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow, and protect their brand on the world's largest online marketplace (and beyond).
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