Amazon Coupons, Deals, and Promotions (Oh My!)
Amazon offers a plethora of ways for customers to save money while shopping. However, understanding which discount option to choose and which will yield the best results can be daunting for sellers.
While offering coupons, promotions, and deals can boost visibility, click-through rates, and conversion rates, it's crucial to integrate them into a holistic strategy.
A comprehensive approach includes driving traffic to optimized listings, utilizing advertising for greater visibility, prioritizing customer service, and employing effective forecasting techniques, among other strategies.
You also need to track the results of any promotion on Amazon, not just from the number of units sold but from the long-term impact on your listing.
In this episode, Shannon and I dive into the world of Amazon coupons, deals, and promotions, exploring their pros and cons and how you can effectively utilize them to grow your profitable sales on the platform.
Key Takeaways
- The 4 key goals of promotions and discounts (03:26)
- How brands can best leverage Amazon coupon codes (09:00)
- The deal types that Amazon offers (12:49)
- The crazy money Amazon makes from deals (17:21)
- Prime Exclusive discounts (22:02)
- How to run promotions on Amazon (24:17)
- Tips for upcoming Prime Day (29:30)
Additional Resources:
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue7Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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