Regaining Brand Control in the Digital Age w/ Whitney Gibson of Vorys
Every week, I field calls from exasperated brand owners who say. 'I can't control my Brand on Amazon.
It's a mess.
Sellers I've never heard of are undercutting my price and trashing my Brand and listings.
I Give up!'
We know this feeling pretty well. Controlling your brand and destiny on Amazon can seem daunting, but it's possible and, in fact, a necessity to winning in today's ecommerce world.
Today's guest on the podcast is Whitney Gibson, a pioneer in laying the foundation and legal strategy behind helping brands regain control of their Brand on Amazon and online.
Whitney is a partner and leader of Vorys eControl, a nationally recognized firm that helps protect and grow Brand value by controlling online sales.
He takes us through the process of tackling and blocking that has to happen on Amazon from a brand protection and control perspective and the career path he took to becoming the country's premier Channel Control Law Firm.
Tune in to learn more about brand control in the Amazon age and build a fortress around your Buy Box!
Key Takeaways
- How Whitney Gibson became the country's premier channel control firm (01:16)
- Control as a key pillar of growth (05:55)
- Controlling your brand in the age of Amazon (10:39)
- The first sale doctrine (13:58)
- Building a fortress around your Buy Box (20:02)
- 360 set of capabilities to protect your brand (21:40)
- Suing and winning against unauthorized sellers (24:29)
- How to protect your brand while complying with the law (26:42)
- What is the goal of E-control (33:44)
Additional resources:
Connect with Whitney Gibson
or email him: wcgibson@vorys.com
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- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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