brand registry

There was a time when resellers ruled the Amazon Marketplace, but today's Amazon is about brands. Without Brand Registry, you cannot defend your brand or reach your full Amazon potential.

In this episode, Jason and Shannon interview Scott Harders of Fisher Broyles about Trademarks, Amazon Brand Registry, and Amazon's IP Accelerator program that allows brand owners to get trademarks faster (as well as some things to watch out for and avoid).

Scott is funny, knowledgeable, and experienced and is here to break down Trademark Law for us in a way that we can all understand.

Trademark rights are established to protect the consuming public and give them confidence that the goods or services that they're purchasing come from a common source.

One common mistake brand owners make is investing huge amounts of money in a brand without knowing if they can trademark it. We've seen so many people take all the time to build a brand, build a website, and get products with their labels, only to realize they can't get a trademark.

The time and effort, and energy to rebrand or fight for a trademark isn't worth it.

And a trademark doesn't have to be identical for your application to be turned down; it just has to be confusingly similar.

On Amazon, sellers need a registered trademark to get the benefits of the brand registry, which are increasing by the day.

We cannot overstate the importance of doing your trademark the right way for all Amazon sellers. Besides brand registry, it is a valuable asset that will add value to your future exit if you do it right.

If you've ever wanted to know all about trademarks and the Amazon brand registry, this is your episode. Tune in!

Key Takeaways

- Common myths about trademarks (01:48)

- What is the point of a trademark? (06:18)

- When to apply for a trademark (11:37)

- Benefits of a trademark in Amazon brand registry (14:33)

- The Amazon IP Accelerator program (18:13)

- The Concept of 'Prior Use" (30:29)

- How to protect your trademark (34:37)

- Difference between TM (™) and R (®) symbol in trademark (41:53)

- Text mark or design mark for brand registry purposes (49:03)

- Trademark fraud and scams sellers should be aware of (51:51)

Additional resources:

✅ Amazon IP Accelerator: https://brandservices.amazon.com/ipaccelerator

✅  Fisher Broyles Website: https://www.fisherbroyles.com/people/w-scott-harders

✅ Scott Harders Email: scott.harders@fisherbroyles.com

✅ Trademark Search USPTO: https://tmsearch.uspto.gov/

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- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Every week, I field calls from exasperated brand owners who say. 'I can't control my Brand on Amazon.

It's a mess.

Sellers I've never heard of are undercutting my price and trashing my Brand and listings.

I Give up!'

We know this feeling pretty well. Controlling your brand and destiny on Amazon can seem daunting, but it's possible and, in fact, a necessity to winning in today's ecommerce world.

Today's guest on the podcast is Whitney Gibson, a pioneer in laying the foundation and legal strategy behind helping brands regain control of their Brand on Amazon and online.

Whitney is a partner and leader of Vorys eControl, a nationally recognized firm that helps protect and grow Brand value by controlling online sales.

He takes us through the process of tackling and blocking that has to happen on Amazon from a brand protection and control perspective and the career path he took to becoming the country's premier Channel Control Law Firm.

Tune in to learn more about brand control in the Amazon age and build a fortress around your Buy Box!

Key Takeaways

- How Whitney Gibson became the country's premier channel control firm (01:16)

- Control as a key pillar of growth (05:55)

- Controlling your brand in the age of Amazon (10:39)

- The first sale doctrine (13:58)

- Building a fortress around your Buy Box (20:02)

- 360 set of capabilities to protect your brand (21:40)

- Suing and winning against unauthorized sellers (24:29)

- How to protect your brand while complying with the law (26:42)

- What is the goal of E-control (33:44)

Additional resources:

Connect with Whitney Gibson

vorysecontrol.com

or email him:  wcgibson@vorys.com

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

In this episode, we talk about the risks of selling on Amazon and how to protect your business.

We have a special guest Chris McCabe joining us. Chris works with and helps sellers communicate with Amazon to protect (and save) their businesses when issues happen. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris founded ecommerceChris. His business educates sellers how to think and speak like Amazon, minimising issues, and helping sellers protect their accounts. Chris is experienced in appealing listing restrictions and suspensions, reporting abuse, and escalating seller issues to get clear resolutions and get businesses back on track.

If you find yourself in a difficult situation with Amazon, a suspended account, or a deactivated product, please reach out to Chris or join the Seller Velocity Conference in Oregon on April 28 and 29, 2022. 

Also if you need support managing your Amazon business, eCommerce Nurse is here to support you in building your Amazon strategy and managing your seller (or vendor) account on your behalf.

✅Order here: https://myamazonguy.com/trademark-services/ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. 

We file your trademark within one business day of your order and give you the serial number immediately which you then take and file at brandregistry.amazon.com

It’s our pleasure to earn your business, ask any questions you have. You may also benefit from reading our FAQs at the bottom of the Trademark order service page.

✅ How to add a brand registry user to your trademark: https://myamazonguy.com/uncategorized/how-to-add-a-registered-user-to-your-amazon-brand-registry-2020-update/

✅ Comprehenisve Brand Regisry Guide: https://myamazonguy.com/brand-registry/comprehensive-guide-to-amazon-brand-registry/

✅ [SOLVED] ERROR CODE 5665: Amazon Must Approve Your Brand Before You Can Use It To List Products https://youtu.be/Iy0EiGNv5Lw

✅ File a Trademark and Get Brand Registry in Under 7 Days for $775 with My Amazon Guy https://www.youtube.com/watch?v=nuCQdNdHCTI&t=1s

✅ Difference between Brand name and Display Seller name on Amazon. https://youtu.be/QFDzzoNoy5c

✅ Pending Trademarks now Registerable for Brand Registry at Brandregistry.Amazon.Com https://www.youtube.com/watch?v=uOKN1hB1jrs

✅ How to Choose a Good Brand Name to Trademark TM for Amazon Brand Registry https://www.youtube.com/watch?v=4GUqh6pzrus&t=619s

✅ Top 5 Reasons You Need a Trademark to Sell on Amazon https://youtu.be/1Ub97gTBLuc

✅ Tips on filing brand registry https://www.youtube.com/watch?v=k_JJvZYh3ho&t=4s

✅  How to look up a Trademark on United States Patent and Trademark Office for Amazon Brand Registry https://www.youtube.com/watch?v=qHXo6Op_uAA

✅ How to Report Trademark & Copyright Infringement on eBay https://www.youtube.com/watch?v=NXrXHhVW05A

✅ How to Solve Brand Registry Issues 2nd User Control Situation https://www.youtube.com/watch?v=9gu2c77L_IY&t=4s

✅  How to Register for Brand Registry for Amazon? - Trademark Owner Code Step https://www.youtube.com/watch?v=DWzzaOyA_ms

✅ Final Step of Brand Registry with Amazon Get the Code and TM Response https://www.youtube.com/watch?v=m9WDEJj7KdU&t=6s

✅Get Amazon Consulting at https://myamazonguy.com/

#trademarks #TM #USPTO #BrandRegistry

A subscriber messaged us on our contact form at our website and writes: I have 3 products and Im new to market /amazon, already listed my products at amazon via add product but it is inactive because I will have the product available in USA within couple of weeks, already hired one of amazon IP lawyer to start my brand registry. as far as amazon concerns when a seller do that they consider your brand approved and give you access to brand registry benefits. my issue for example is when I tried to edit the brand name to my current listings it doent work. Per amazon advice I deleted one of my listing and tried to re list it with my brand name but still getting the same problem, as per amazon advice I should re enter the listing via down load and give them the batch # for them to figure out what the problem is. I prefer some one who knows amazon and familiar to all their requirements to deal with this process of bringing my products to the market through amazon seller account and set up my amazon store A-content as so for

This video is a direcdt response to this question and why we believe brand name changes are locked until January 2nd.

#brandname #amazonseller #amazonfba

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Or Promo Code MyAmazonGuy50

✅Get Amazon Consulting at https://myamazonguy.com/

Why do you need a registered trademark on Amazon? Get a Trademark today with My Amazon Guy. 

• Accurate brand representation
• Powerful search and report tools
• Ability to remove listings using your brand name
• Brand-building benefits such as Enhanced Brand Content

Do You Need a Trademark?

YES. Every brand selling their products online needs a trademark. A trademark protects your products and your brand. It means you are the legal owner of your brand, and only those who have your permission can use your brand name or logo. Without it, you have no recourse to another person or company ripping off your stuff. If you spend time and money investing in a new idea and don’t get a trademark or patent in place, someone can start selling your exact product and piggy back off your success.

How Does a Trademark Help me on Amazon?

Having a registered trademark allows you to sign up for brand registry on Amazon. Brand registry gives you access to exclusive tools and benefits, giving your products a competitive edge. With Amazon brand registry, you can:

• Have more control over Amazon product pages that use your brand name
• Use exclusive search tools to find possible brand infringement cases
• Remove listings that incorrectly use your trademarked terms or logos
• Strengthen your product listings with Enhanced Brand Content and Storefronts

WHAT IS A TRADEMARK?

Trademarks give you legal claim over your brand names, slogans, and logos. Trademarks are for protecting brand identity; they do not protect inventions or original works such as art or music. Trademarks give you nationwide protection for your brand. Other sellers will not be able to use your trademarked brand name or logo to sell products, unless it’s with your permission.

SHOULD I TRADEMARK BOTH MY BRAND NAME AND LOGO?

Some companies use both a distinctive brand name and logo, so they decide to trademark both. This can be advantageous for certain brands, but both the brand name and the logo would require separate filing, which means double the fees. For this reason, many companies feel that filing a trademark for just their company name provides enough protection.

HOW LONG DOES A TRADEMARK LAST?

Trademarks can last indefinitely as long as you continue to use the mark in commerce. A statement of use needs to be filed 5 years after the registration of your trademark.

WHY DO YOU CONDUCT A TRADEMARK SEARCH?

We run a direct-hit trademark search to make sure that your trademark is not already in use. This saves you the money and trouble of filing and being rejected for “likelihood of confusion”, meaning that your mark is too similar or even identical to an existing trademark. Please be aware that our trademark search is a direct-hit search, and not a comprehensive search.

HOW LONG DOES TRADEMARK REGISTRATION TAKE?

It can take 6-9 months before your trademark is officially registered. You should receive your initial response from the USPTO within 3 months. You can speed up the process by making sure your application is accurate and responding promptly to any office actions sent to you by the USPTO.

Merima Makelja is our special guest today, she is the Design Director at My Amazon Guy and has developed hundreds of ASIN A+ enhanced brand content. Thanks for joining me Merima. 

Steven: A+ content is now recognized by most sellers as the most important thing they can do to increase sales outside of ad management. So I’m excited to have you talk about what it takes to do good A+ content. For our listeners, if you need help with getting your trademark or brand registry we will link you to other resources. We’re jumping in right where you can access and start making + content. 

• So Merima, what does it take to have great A+ Content?
  • Images that stand out + high quality graphics + great copy
  • Include your best product features
  • Why does your product stand out from competitors? 
  • Include things you may not have had space for in the bullets/images
• What can you say or not say in the content?
• Typical reject reasons?
  • Warranty/guarantee information
  • Unverified claims
  • reviews/testimonials/quotes
  • Links or references to other sites - including email addresses
  • Includes restricted keywords ( some examples - guarantee, weed, environmentally-friendly)
• We charge $500 to make a design at MAG. Merima - How long does it take the My Amazon Guy team to develop A+ content (4 business day turnaround) 
• Is A+ content more about traffic or conversion? (both, explain)
• In terms of best practices, lots of words, or less words?
  • A+ content is meant to be visual - include graphics & images but don’t neglect text
• What’s your favorite module? 
  • Steven: Mine is the product grid comparison
• What are these alt text keywords behind photos? Are they important?
  • 100 characters behind each image, help search rankings on and off amazon
• How do you do keyword research?
  • Helium 10 kw research on your own product + leading competitors
• Tell me about A+ content A/B testing new feature.
  • About finding the right A+ content to boost sales
  • Only for high-traffic SKUs
  • Run 2 different A+ contents during the same time (6-10 week) - see which A+ has a higher conversion rate and leads to more sales
• Outside of A+ content, you also build websites. What’s your preferred platform? (Shopify, explain why)
  • Quick set up, easy UI
  • Integration with other sales channels such as amazon/ebay