a+ content

Human Beings need and love a good story. We’re hard-wired to pass knowledge and information down to the next generation with the power of story.

Consumers love a good story as well. If you’re not telling a compelling story that explains why your customer should trust your listing and product enough to add your item to the cart…you’re not going to win in this game.

There are a lot of places to display copy on Amazon these days, and good copy incorporates multiple elements.

You have to think about SEO, brand messaging, features, and benefits, all while staying in line with Amazon policy and Amazon’s Style Guide recommendations.

In this episode, Shannon and I share some tips on the best practices to tell your brand story and optimize your copy to get those clicks and sales!

Key Takeaways

- Key placements for copy on Amazon (03:10)

- Features tell benefits sell (05:44)

- How to mine Amazon data to tell better stories (09:25)

- How important Amazon product titles are (14:46)

- Optimizing title copy to get those clicks (15:43)

- How to write great product features copy (19:26)

- Parallel storytelling on Amazon (23:59)

- Enhance features and benefits of your products in A+ content (25:55)

- Best practices for telling your story in brand store (31:22)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

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Merima Makelja is our special guest today, she is the Design Director at My Amazon Guy and has developed hundreds of ASIN A+ enhanced brand content. Thanks for joining me Merima. 

Steven: A+ content is now recognized by most sellers as the most important thing they can do to increase sales outside of ad management. So I’m excited to have you talk about what it takes to do good A+ content. For our listeners, if you need help with getting your trademark or brand registry we will link you to other resources. We’re jumping in right where you can access and start making + content. 

• So Merima, what does it take to have great A+ Content?
  • Images that stand out + high quality graphics + great copy
  • Include your best product features
  • Why does your product stand out from competitors? 
  • Include things you may not have had space for in the bullets/images
• What can you say or not say in the content?
• Typical reject reasons?
  • Warranty/guarantee information
  • Unverified claims
  • reviews/testimonials/quotes
  • Links or references to other sites - including email addresses
  • Includes restricted keywords ( some examples - guarantee, weed, environmentally-friendly)
• We charge $500 to make a design at MAG. Merima - How long does it take the My Amazon Guy team to develop A+ content (4 business day turnaround) 
• Is A+ content more about traffic or conversion? (both, explain)
• In terms of best practices, lots of words, or less words?
  • A+ content is meant to be visual - include graphics & images but don’t neglect text
• What’s your favorite module? 
  • Steven: Mine is the product grid comparison
• What are these alt text keywords behind photos? Are they important?
  • 100 characters behind each image, help search rankings on and off amazon
• How do you do keyword research?
  • Helium 10 kw research on your own product + leading competitors
• Tell me about A+ content A/B testing new feature.
  • About finding the right A+ content to boost sales
  • Only for high-traffic SKUs
  • Run 2 different A+ contents during the same time (6-10 week) - see which A+ has a higher conversion rate and leads to more sales
• Outside of A+ content, you also build websites. What’s your preferred platform? (Shopify, explain why)
  • Quick set up, easy UI
  • Integration with other sales channels such as amazon/ebay

Kenny the Amazon guy. A plus content. Philly lives breathes and dreams about brand stories.