Copy That! - The Art of Writing Amazon Listing Content that Converts
Human Beings need and love a good story. We’re hard-wired to pass knowledge and information down to the next generation with the power of story.
Consumers love a good story as well. If you’re not telling a compelling story that explains why your customer should trust your listing and product enough to add your item to the cart…you’re not going to win in this game.
There are a lot of places to display copy on Amazon these days, and good copy incorporates multiple elements.
You have to think about SEO, brand messaging, features, and benefits, all while staying in line with Amazon policy and Amazon’s Style Guide recommendations.
In this episode, Shannon and I share some tips on the best practices to tell your brand story and optimize your copy to get those clicks and sales!
Key Takeaways
- Key placements for copy on Amazon (03:10)
- Features tell benefits sell (05:44)
- How to mine Amazon data to tell better stories (09:25)
- How important Amazon product titles are (14:46)
- Optimizing title copy to get those clicks (15:43)
- How to write great product features copy (19:26)
- Parallel storytelling on Amazon (23:59)
- Enhance features and benefits of your products in A+ content (25:55)
- Best practices for telling your story in brand store (31:22)
Additional resources:
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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