amazon fba

Your sales are growing, and life is good until one day, you wake up to a huge drop in sales. A search for your product with keywords you rank well for shows that your product is nowhere on the search results page. Your listings have just been search suppressed…

In the last episode, we spent a lot of time breaking down that nefarious tactic called BuyBox suppression on Amazon that greatly affects product sales.

Today, we talk about search suppression and NCX delisting, which are less severe but still affect your product availability.

You know you have been search suppressed when a product you rank well is nowhere to be found on the search results page. You could be further down the results or even completely delisted due to negative return experiences, which affects your NCX score.

We discuss the 3 main things that can get your listing search suppressed, how to quickly identify when this happens and what to do to get unsuppressed.

Largely, it all boils down to following the rules, terms of service and listening to feedback for your customers once they return your products.

Tune in to this episode to learn more about search suppression, NCX delistings and the simple steps you can take to get your sales back.

Key Takeaways

- Go back to the Amazon fundamentals (01:00)

- How search suppression impacts sales (01:52)

- Why do you get search suppressed? (05:38)

- Terms that require further certifications (09:31)

- Tools to help you identify search suppressed listings (12:04)

- NCX score and what affects it (13:20)

- How to quickly search suppressed issues and NCX scores (18:58)

- Episode recap (21:53)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

You’ve done everything right according to Amazon’s Terms of Service, then you wake to see your sales are down, your listings deactivated, or even worse, your account has been suspended.

You don’t have the slightest idea what happened…

Welcome to the Amazon Jungle, where sellers ATTACK!

In this episode, I am joined by my good friend, Chris McCabe. Chris is a former Amazon Performance and Compliance Team member, founder of eCommerceChris, founder of the Seller Velocity Conference, and a great defender of Sellers.  

As a seller on Amazon, you’ll encounter some malicious actors out there in the marketplace. They will use all manner of underhand tactics to sabotage your brand and products. 

There are greedy sellers on Amazon using fraudster-type tactics to attack other sellers, what we often call black hat services. Amazon doesn’t seem to be doing enough to deal with these black hat sellers. Many times, the tools they create for self-policing are the same ones used to attack well-meaning sellers.

But there are some ways to protect yourself; you can make yourself a hard target to these fraudsters and criminals who are unfortunately getting bolder by the day. 

Tune in to this episode as we reveal the unbelievable dark side of Amazon and, more importantly, how to resolutely protect your brand as a seller 

Key Takeaways

- Meet Chris McCabe (00:20)

- Why do sellers attack fellow sellers (04:09)

- How Black Hat sellers operate (10:15)

- For the love of God, copyright your content (15:53)

- Issuing a DMCA counter-notice (21:04)

- Make yourself a hard target (24:36)

- The unbelievable dark side of Amazon (31:42)

Additional resources:

- Click here to contact Chris McCabe

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Amazon businesses are among the most "sellable" types of business in 2022. Huge investment firms are acquiring multiple brands per month at 6, 7, and 8 figure payouts.

But lots of the aggregators have been laying off employees and slowing down acquisitions.

Have the golden days of selling Amazon accounts passed us by?

According to Greg Elfrink, yes and no. A good Amazon account will still get a crazy multiple, but one that's making these mistakes will have a harder time selling.

Unfortunately, a lot of Amazon sellers don't realize they're cannibalizing their future business sale multiple.

In this episode of the Actualize Freedom Podcast, we dive into everything you need to ensure your business can sell for the most money possible, no matter what the market is doing.


Check out their website: https://empireflippers.com/

If you are going to survive and thrive on the Amazon platform today, you MUST build a great brand. There’s no question about it.

A great brand allows you to differentiate your products, build trust and justify higher prices. It’s a protective moat that allows you to add value to your customers and build loyalty. 

But building a brand is more than just having a logo, a color scheme, and a trademark. It's ultimately about building an emotional connection and a level of trust that once they see your logo, they unconsciously trust your products. 

Think about all the great brands you love and what happens when you see their products. 

With all the benefits of a great brand, it is surprising how little time most brand owners dedicate to building an effective brand. 

In this episode, I am joined by Shannon Roddy as we dive deep into how to tell your brand story and build a great brand on Amazon and beyond. Tune in.

Key Takeaways

- Why brands that sell experiences are more enduring (01:05)

- What defines a great brand (03:01)

- The 6 elements of an effective brand (07:00)

- The secret weapon for small business owners building a brand (11:56)

- There are boring products, only boring brands (13:53)

- How to invent or reinvent your brand on Amazon (17:19)

- Practical ways brands can tell their story on Amazon (21:05)

- You’ve built a great brand, here’s how to protect it (23:34)

Additional resources:

- Delivering Happiness by Tony Hsieh 

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Crowdfunding isn't just for crazy inventions anymore. My buddy Vance has been doing six-figure launches with regular products easily available on Amazon.

Most e-commerce brand owners misunderstand the REAL value of Kickstarter. It's evolved a lot since 2009.

Everyone from small startups to big-name brands are building massive audiences through their campaigns. Audiences they own and can sell to forever (unlike Amazon customers).

They're launching products with zero risk and taking the strain off their cash flow by getting paid FIRST instead of 45-90 day cash cycles.

In e-commerce, cash is king, and Vance's $7 million Kickstarter strategy is the most effective way I've seen to free more of it up.

This episode could literally save you from bankruptcy, and at the very least will give you a massive leg up on your competitors on Amazon.

Watch/ listen to the podcast here:

Kenji Exclusive: Kickstarter Launch for Amazon Sellers Workshop (free)

I was so impressed during my conversation with Vance, I convinced him to put together a special workshop just for you guys.

It's a 1-off live workshop going into Kickstarter launches specifically for Amazon Sellers. I'll be there, Vance will be there, and we're encouraging interaction from you guys as well.

Those who need more hands-on help will have the opportunity to work further with Vance, but this is not a sales pitch-loaded workshop, everyone will walk away with super valuable strategies they can implement themselves to make their own six-figure Kickstarter launch.

To register, go to Kenjiroi.com/kickstarter

If you've been following us here on the Day 2 podcast, I'm sure you've got a ton of value and useful insights on how to succeed on Amazon.

In the first four episodes, we've covered a lot of ground. We've talked about:

- Our Origin story

- Myths of selling on Amazon, 

- Biggest Amazon seller mistakes and 

- How Amazon's algorithm really works.

This episode is about how to sell on Amazon the right way, thinking long term with the right Amazon Seller’s Playbook.

The Amazon marketplace offers an incredible opportunity for brands to reach a wider customer base to sell more. But to stand out, you have to beat the fierce competition.

Shannon and I disclose the 5 fundamentals you MUST get right to set your brand for long-term success.

Unfortunately, many sellers do only one or two of these things, but you have to do them all. They build off each other.

These basics help you launch, listen, learn, and respond fast. This is the name of the Amazon game.

Tune in to learn more about the Amazon Seller's Playbook and how it helps you do basics correctly and repeatedly.

Key Takeaways

- You have to do the basics correctly and repeatedly (01:47)

- Product is King/queen (03:48)

- How to lay the foundation for your listing (07:12)

- Driving traffic to your listing (13:10)

- FBA vs. FBM listings (15:36)

- Free shipping is the name of the game (17:03)

- Consumers have more power than ever (25:08)

- Take care of your customers, and they will take care of you (25:08)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Selling on the Amazon marketplace is an excellent opportunity that offers customer reach that no other platform can match. With more than 50% market share of ecommerce, it's evident that shoppers are buying from Amazon, and you need to be there. 

There are many businesses that have done quite well selling on this platform, but behind every success story, there is a seller who left very frustrated.  

The FIRST thing that any brand getting into this marketplace needs to do is to understand how Amazon works. Understanding how the A9 algorithm works and the AI powering it is key to your success.  

This episode is about how Amazon really works, with no fluff and no BS. So buckle up, and let's go. 

Key Takeaways

- You have to make the A9 Algorithm (happy?) (03:29)

- Amazon AI replaces people and repetitive processes (13:04)

- Hacks. You're not smarter than Amazon (20:01)

- Federal agencies are driving some of the changes (24:33)

- Amazon doesn't care about your feelings, only those of their customers (28:23)

- Responsibility; unethical sellers are causing pain for everybody (31:59)

Additional Resources

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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If you're ready to start growing your brand on Amazon with a team of experienced Amazon operators, you can reach us at day2podcast.com

Lastly, If you know anyone else who would gain value from this podcast, please share it with them. 

See you online!

Why do shoppers buy or NOT buy your product on the Amazon marketplace? Most FBA sellers have some ideas, but they don’t really know.

Truth is, most shoppers aren’t even sure why themselves!

There is so much information being processed subconsciously that if you as a seller don’t understand it, you’ll miss out on thousands per month in sales.

This presentation was originally given by myself (Danny Carlson) at White Label Expo London 2022, and I’ve recorded a higher quality version for all of you in internet land which you can check out!

What we’ll cover

• How to capture the attention of Amazon shoppers so you can sell products 
   
• How to KEEP that attention until they complete purchase
   
• Actionable steps you can take to improve sales on your product listings

Why do Amazon Shoppers Buy? (or not)

It’s important to get inside the mind of your customers so you can optimize your Amazon listings to sell more effectively.

• They don’t necessarily know WHY they buy. It’s based on subconscious thoughts.
   
• They often buy on gut feeling
  • Processing dozens of data points subconsciously
     
• There are different types of shoppers that make buying decisions differently
  • Product expert vs. naive
  • Readers vs. Visual
  • Insta-buy vs. compare to the death
     

Don’t exclude any of these customer types. Have great images, copywriting, videos, etc to cover them all.

Visuals are Processed 60,000 x Faster in the Brain Than Text

Images are the most important part of your Amazon listing optimization.

• It takes your brain just 13 milliseconds to process 1 img
• 2 seconds of viewing an image is equivalent to reading 30,000 wpm
• My reading speed is 400 wpm…

You can SHOW an incredible amount of information much faster than you can explain it using text or audio. 

The Brain Evolved with Images, Language is New

• Written language is only 5000 years old. The brain is not naturally evolved to use language.
• You have to learn it for years as a child before you’re good at it, but visuals are understood by toddlers.
• Visuals are understood across languages

Conclusion: Show all key product info just within the images But don’t exclude the readers!

How to capture the attention of more Amazon shoppers

• It doesn’t matter how good your product page is if no one clicks on it.
   
• You are selling the click, not the product
   
• Increasing Click Through Rate by just 0.1% can translate to $1000s
   
• Be the best option relative to the competition

Main Image Optimization for Amazon Products

Your main image on Amazon is your visual first impression, and the better it is, the more shoppers will click on your product instead of competitors.
 

1. Clearly communicate what the product is. Ask “how can I make it visually obvious?”
2. Strikingly stand out when put next to other options on search results
3. Follow Amazon’s image guidelines (optional)
4. Very bright, professional studio lighting
5. Fill the maximum amount of given space

Title Optimization on Amazon Listings

Your title on Amazon is also important to your click-through rate, but should also be well optimized for the right search terms.

• Clearly communicate the most key info about your product
• Have your main keyword phrases in exact match, but not at the expense of making key info difficult to find within a messy title

Reviews and Price: Do They Matter?

They definitely do! I won’t go into that here because as Amazon sellers, we have less control over these than we do on the images and keywords for example.

Just keep in mind that the more reviews, the better, and the better your price is compared to other options, the better.

How to KEEP Customer Attention Until They Buy

Otherwise known as “conversion rate.” The higher the percentage of shoppers that view your product page and end up buying, the higher it will be.

• You as a brand owner have a skewed view of what’s cool about your product (No one cares your water bottle can also be a paperweight.)
   
• Don’t waste attention spans on anything that’s not the key info that will give them the confidence your product is the one right for them
• Use all the tools available: A+ Content description, Amazon listing video, Amazon Brand Storefront, Amazon product photography

Instead of having all white background images with a bunch of text, how can you SHOW this information without words? 

• Icons
• Lifestyle images

Make them intentional and focused on showing Key Info

Key Takeaways

• Just one of these things can increase sales permanently
   
• Every time you shop on Amazon, analyze your own thoughts
   
• Know your customer better than they know themselves

Episode 117

David and I have been selling on Walmart in the last 12 months. In this episode, we will share the lessons that we have learned so far and how you can apply them to your own e-commerce business. Some of the topics that we will also discuss are the benefits of selling on Walmart and the criteria to become a top-rated seller on this platform. 

[00:01 - 06:31] Opening Segment

• Why David and I are selling on Walmart
• Where does Walmart rank among Fortune 500 companies?

[06:32 - 17:45] Signing Up on Walmart

• Walmart is not as big as Amazon in terms of marketplace
  • But here’s what you need to know
• How to set up your listings after setting up your Walmart account
• What you need to know about the Walmart Fulfillment Services

[17:46 - 22:22] What to Know About 3PL and PPC on Walmart

• Can you use a third-party logistics provider on Walmart?
• Want some Amazon refunds? Check out Getida
  • Promo code: FTM400
• We share our experience on pay-per-clicks at Walmart

[22:23 - 32:30] How to be a Top-Rated Seller on Walmart

• Here’s how Walmart is utilizing feedback to improve user experience
• How to get Walmart’s Pro Seller Badge 
• Listen to our final thoughts regarding our current experience with Walmart

[32:31 - 34:32] Closing Segment 

• Connect with us! 
  • Links below
• Final words

Tweetable Quotes:

“[You] can launch more products on Amazon or you can take your existing catalog and go to Walmart...really sit down and think about that and make a business case.” -  Ken Wilson

“There’s a different type of customer on Walmart. You may find that you have a product that doesn’t sell great on Amazon but because of this customer avatar of your typical Walmart customer, maybe you’ll get better volume there.” -  David Schomer

Resources mentioned:

• Launch on Walmart by downloading this FREE document from us
• Helium10
• Deliverr
• Amazon Vine

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Episode 116

Why should you consider self-manufacturing your products?

In this episode, we will answer that question and discuss why we decided to source products here in the United States. The expectation from e-commerce gurus is that they will tell you to go to Alibaba and source your products from China. However, we discovered in our case study that sourcing in the United States has its own advantages too, some of which are even better than sourcing overseas.

We also talk about the benefits of self-manufacturing. We found out a few interesting positive impacts that both new and experienced e-commerce owners should consider. Unlike other people who only promise the “good,” we want to be honest with our Firing the Man Nation. That is why we will discuss the downsides of self-manufacturing too. 

[00:01 - 07:27] Opening Segment

• We give you a sneak peek into our topic for today
• The advantages of sourcing products from the US
  • The 3 words you can stamp on products to raise conversion rates

[07:28 - 13:55] Making the Business Profitable

• What e-commerce business owners should know about tariffs
• This is the number that we really care about

[13:56 - 26:20] Our Journey to Self-Manufacturing

• Why we decide to self manufacture FBA products
• We share our process in choosing the product to self manufacture
• The 2 types of people when it comes to self-manufacturing

[26:21 - 36:35] Impacts of Self-Manufacturing

• Want some Amazon refunds? Check out Getida
  • Promo code: FTM400
• We talk about the impacts of self-manufacturing on our business so far
  • How to capitalize on the Fulfilled by Merchant (FBM) method
• How we generated additional profit margins from our businesses

[36:36 - 50:48] The Pros and Cons of Self-Manufacturing

• The downsides of self-manufacturing that we have experienced
• How satisfying it is to manufacture your own products
• If you want to self manufacture too, these are the things to consider

[50:49 - 53:22] Closing Segment 

• We share our key takeaways from our current experience on self-manufacturing
• Connect with us!
  • Links below
• Final words

Tweetable Quotes:

“If you’re self-manufacturing, quality control is on your lap. That’s well within your control.” -  Ken Wilson

“The ability to make something is incredibly satisfying and it creates value.” -  David Schomer

Resources mentioned:

• DOWNLOAD our case study on firingtheman.com/usa
• Book: Who Not How
• Thomasnet.com
• MFG
• Maker’s Row
• Made in America

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LEAVE US