Secrets to Building a Brand on Amazon
If you are going to survive and thrive on the Amazon platform today, you MUST build a great brand. There’s no question about it.
A great brand allows you to differentiate your products, build trust and justify higher prices. It’s a protective moat that allows you to add value to your customers and build loyalty.
But building a brand is more than just having a logo, a color scheme, and a trademark. It's ultimately about building an emotional connection and a level of trust that once they see your logo, they unconsciously trust your products.
Think about all the great brands you love and what happens when you see their products.
With all the benefits of a great brand, it is surprising how little time most brand owners dedicate to building an effective brand.
In this episode, I am joined by Shannon Roddy as we dive deep into how to tell your brand story and build a great brand on Amazon and beyond. Tune in.
Key Takeaways
- Why brands that sell experiences are more enduring (01:05)
- What defines a great brand (03:01)
- The 6 elements of an effective brand (07:00)
- The secret weapon for small business owners building a brand (11:56)
- There are boring products, only boring brands (13:53)
- How to invent or reinvent your brand on Amazon (17:19)
- Practical ways brands can tell their story on Amazon (21:05)
- You’ve built a great brand, here’s how to protect it (23:34)
Additional resources:
- Delivering Happiness by Tony Hsieh
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- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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