How to Beat Amazon Black Hat Sellers at their Own Game | Chris McCabe
You’ve done everything right according to Amazon’s Terms of Service, then you wake to see your sales are down, your listings deactivated, or even worse, your account has been suspended.
You don’t have the slightest idea what happened…
Welcome to the Amazon Jungle, where sellers ATTACK!
In this episode, I am joined by my good friend, Chris McCabe. Chris is a former Amazon Performance and Compliance Team member, founder of eCommerceChris, founder of the Seller Velocity Conference, and a great defender of Sellers.
As a seller on Amazon, you’ll encounter some malicious actors out there in the marketplace. They will use all manner of underhand tactics to sabotage your brand and products.
There are greedy sellers on Amazon using fraudster-type tactics to attack other sellers, what we often call black hat services. Amazon doesn’t seem to be doing enough to deal with these black hat sellers. Many times, the tools they create for self-policing are the same ones used to attack well-meaning sellers.
But there are some ways to protect yourself; you can make yourself a hard target to these fraudsters and criminals who are unfortunately getting bolder by the day.
Tune in to this episode as we reveal the unbelievable dark side of Amazon and, more importantly, how to resolutely protect your brand as a seller
Key Takeaways
- Meet Chris McCabe (00:20)
- Why do sellers attack fellow sellers (04:09)
- How Black Hat sellers operate (10:15)
- For the love of God, copyright your content (15:53)
- Issuing a DMCA counter-notice (21:04)
- Make yourself a hard target (24:36)
- The unbelievable dark side of Amazon (31:42)
Additional resources:
- Click here to contact Chris McCabe
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- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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