amazon reviews

حلقة بودكاست جديدة إيجابية فيها خلطة بين مسلسلات تابعتها من جديد وحابة إنصحكم فيها ومسلسلات كملت متابعتها وبدي أعطيكم إنطباعي الأخير عنها. كان المفروض هيدي الحلقة إحكي فيها عن أعمال أكتر، بس اضطريت أعمل تغييرات بآخر لحظة والأسبوع الجاي حنزل حلقة بودكاست جديدة فيها مجموعة مسلسلات زيادة. هالأعمال يلي اخترتهم لحلقة اليوم، هن مسلسلين مش نازلين جديد، بس أنا حضرتهن هلأ لأنو لما نزلوا ما كان عليهن ضجة كافية، وبصراحة من بعد ما تابعتهن اكتشفت إنو لازم لازم خبركن عنهن وشجعكن تشوفوهن. 

إذا حابين البودكاست (بس إذا حابينه عنجد) فيكن تدعموني بفنجان قهوة من هذا اللينك، وشكرا من كل قلبي
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تواصلوا معي على الإنستغرام 
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تفاصيل الحلقة
ليش بحب أعمال الجريمة 4:00
Slow Horses 6:45
Masters of the Air 8:45
A Friend of the Family 11:30
Dr. Death 19:15
مقاطع من الحلقة 31:15 

We kick off the celebration of the 45th anniversary of the Beatrice Homestead Days by trying some of Stone Hollow Brewing Companys super secret Brews, thanks Bryon! Then we get a chance to sit down with an original gangster of the Dad's Man Cave Podcast Jason Mayer who will be headlining the Ribfest stage! Then....The Wives of the Dad's Man Cave Podcast invade the cave and help us down all these amazing beverages! Thanks for listening, this was a fun one. Can't wait to see everyone at Ribfest in Beatrice, Nebraska on June 24th from 4pm to 1130pm, gonna be a heck of a time.

Amazon is a highly competitive marketplace, and many businesses rely on Amazon agencies or consultants to navigate the complexities of the platform to grow and scale their business.

However, not all agencies and consultants are created equal.

Some may make unrealistic promises or use manipulative tactics to secure your business, while others may lack the necessary expertise or experience to deliver results.

Finding the right agency or consultant can be a challenge. From slick brochures that oversell and underdeliver to outright hucksters who are out to fleece clients, the risks of hiring the wrong partner are high.

In this episode, Shannon and I discuss the top 10 red flags that may indicate a less-than-reputable partner.

Key Takeaways

- They promise you they'll get specific results (03:08)

- They create projections and forecasts without any real data (09:27)

- Their prices are suspiciously 'low' (12:24)

- They haven't worked with clients in your industry (15:02)

- They have a slow response time (19:03)

- They lack proof or case studies (20:12)

- They have poor client retention (22:18)

- They don't ask about your challenges; they only sell their services (27:34)

- They rely on outsourcing instead of in-house talent (29:01)

- They don't take time to vet you as a client and gain alignment (32:57)

Additional Resources:

Links to the news story:

- https://www.ftc.gov/news-events/news/press-releases/2022/11/ftc-takes-action-stop-dk-automation-kevin-david-hulse-pitching-phony-amazon-crypto-moneymaking

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

There's never a dull moment when it comes to Amazon and Amazon sellers. This time, it's all about the Federal Trade Commission. For the very first time in their history, they are cracking down on Amazon review hacking.

The FTC has taken action against a supplement marketer known as The Bountiful Company for abusing Amazon's features to deceive customers. They have fined them a whopping $600,000.

The FTC has accused Bountiful of using review hijacking, a tactic they claim is deceptive, to merge its newly introduced supplements on Amazon with well-established products that had more product ratings, reviews, and badges to create an impression of higher product ratings and reviews, as well as "Amazon's Choice" and "Best Seller" badges.

The tricky thing about this decision from FTC for Amazon sellers is that some things that we never thought were illegal are now deemed illegal by the commission. Some of these aren't even against Amazon's TOS.

Bountiful took advantage of Amazon's feature that allows vendors to create variation relationships between similar products that differ only in narrow, specific ways such as color, size, quantity, or flavor. 

Products with a variation relationship share the same product detail page on Amazon.com and appear as alternative choices, so shoppers can compare and choose among similar products.

They used this loophole to create numerous variation relationships for their new supplement products with different formulations.

But according to the FTC, this practice has no place in the ecommerce space. It's a misrepresentation whose only purpose is malicious intent to deceive customers through false claims.

To unpack what this means for Amazon sellers, I am joined by Shannon Roddy.

Key Takeaways

- The case against Bountiful (01:51)

- Legitimate and illegitimate variations of Amazon listings (04:20)

- Amazon's responsibility to warn sellers (10:21)

- How Amazon can provide listing transparency to customers in their platform (13:03)

- Why the FTC is looking to clean up reviews for ecommerce platforms (18:17)

- The issue of product reviews on Amazon (20:58)

Additional Resources:

Article in question

-------

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

70% of our prospective clients here at Avenue 7 Media always ask us two questions: How can we get them more sales and get them more product reviews?

Amazon reviews have become so important in driving sales that some sellers are desperate to get them through any means.

This has led to the big challenge of fake reviews. It's not uncommon to see a brand with 900 reviews after selling just 100 orders in 30 days. Do the math.

Honest businesses selling great products and getting legitimate reviews are left wondering what else they should do to compete.

Amazon has tried tackling this problem with its TOS and other means, but it remains a problem. The Federal Trade Commission has stepped in and is considering new rules regarding fake online reviews.

In this episode, Shannon and I talk about Amazon product reviews, the challenges for brands and sellers to get legitimate product reviews, how Amazon is vetting (or not vetting) those reviews properly, and what the FTC is doing about product review manipulation.

Key Takeaways

- Intro (00:00)

- Product reviews are the heartbeat of Amazon (01:25)

- Why reviews are so important (02:10)

- Product Reviews vs. product ratings (04:15)

- The can of worms that is the Amazon Vine Program (07:15)

- Average ratings and reviews per every 100 products (11:35)

- How sellers should ask for reviews (17:36)

- TOS-compliant ways to get positive reviews (21:50)

- Why you shouldn’t mess around with reviews (32:22)

- Episode wrap-up (41:22)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

In their first themed episode, Matt and Eric dive into the vicious, cut-throat world of the board game everybody loves or loves to hate: Monopoly. Why do we still play this cautionary tale of capitalism? What or where is the 'Go' in real life? Why does everybody hate on Baltic? What are the differences between St. James' Place and Atlantic Avenues? Not to mention the adaptations: the boys break down the good, the bad, and the ridiculous.  Plus: a Circle-back/Follow-up on a very special Amazon reviewer: Fauntleroy.

Find Fauntleroy's reviews here.

Ben and I worked together at Amazon, he now runs a series of brands on Amazon whilst holding down his day job at Gympass.

In this episode we discuss:

• Why he isn't quitting his day job, despite his Amazon businesses bringing in enough income to do so
• What is an exit plan, why you should think about one, and what his looks like
• The rise of FBA acquisition companies like Thrasio, and how he'd build one if he were in their shoes
• What can you do to drive up the value of your Amazon business if you're thinking about selling
• The fear when running an Amazon business
• Why Amazon Advertising was a key driver of his success in 2020

You can find Ben on LinkedIn here.

Other resources:

• LaunchPod Academy 14-day trial
• Amazon advertising account manager
• Listen to It's Always Day One podcast
• Follow on LinkedIn
• Subscribe to emails
• Read the email archives
• Join Amazon Creatives private group

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Jared Andersen became a successful TikTok Amazon Reviewer almost overnight amassing a following of over 235k followers.

Today's episode is part of the Professionals A-Z who are using TikTok for Business (BizTok), where I discuss with Jared Andersen his story in becoming a popular Amazon Reviewer on the app TikTok, and his story about getting to 235k. He said his journey has not been easy. With spending over 5 years creating content he finally got the breakthrough he was looking for.

ALL ABOUT THE GUEST

Jared Andersen
Amazon Product Reviewer

TikTok: stuffyouactuallyneed
Instagram: jaredm.andersen

If you would like Jared to review one of your products you can reach him at stuffyouactuallyneed@gmail.com

ALL ABOUT THE HYPE TEAM

Be sure to subscribe to our YouTube channel at All About the Hype for the full video!

Host: Kyle Kaplanis

Other Team Members:
Jayde Vincent 

Having led content development and promo planning at Amazon, Aric offers invaluable insights for those looking to build a solid foundation on the marketplace. He has a sound understanding of how to establish omnichannel funnels to capture consumers at different stages of their buying cycle.

In this episode we discuss:

• How to drive highly qualified traffic
• Curating brand experiences
• The importance of customer profiling
• Strategies for achieving quick ROI when advertising and when to use them
• What impacts searchability on A9 - A+ doesn't have any weighting?

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Josh runs the Amazon marketing for one of the best supplement companies in the world - Nordic Naturals. Having initially entered the Amazon world in 2013 selling motorcycle accessories from Vietnam, he's now got 7-years under his belt across a wide array of job roles.

In this episode we discuss:

• The importance of thinking long-term with your Amazon Advertising
• Why 80% ACoS isn't necessarily bad
• Big brand pricing strategies on Amazon
• If he had to start again, what would he do with $10k on Amazon
• Why you want negative reviews
• How some huge Amazon tools have incorrect data

We're not about publicly shaming brands, so for those who want the scoop on which 4 providers Josh tried, but binned due to bad data, here is his LinkedIn.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Product Review Strategies have changed a lot in the past 3 years on Amazon. Today’s guest Colleen Quattlebaum, Marketing Manager with eComEngine, will tell us how to get more product reviews while staying compliant. Feedback Five is their flagship product and you've probably heard about them. They also have sourcing tools. Market Scout. Pricing tools. Been around the past 13 years.

Monitor website changes with www.Wachete.com (Tool has alerts)

Amazon making it easier to leave a review. Frustrating for sellers who want to respond to negative reviews.

Stay white hat. Early reviewer program. Amazon Vine is on hold for 2 weeks. Use tools like Feedback Five.

Amazon Approved Product Review Strategies
How are reviews affected in the current environment (COVID-19)? 
Shifting to MFN from FBA. 
What are some effective and compliant ways to get more reviews on Amazon?
Safest way “request a review button” on orders page.
What are the benefits of the new Request a Review button in Seller Central?
Lot of unknown. Take 100 requests to get 10-15 reviews.

Get Amazon Consulting at https://myamazonguy.com/

Article from EcomEngine on Request a Review Button.
Amazon recently added a “Request a Review” button to the Order Details page in Seller Central, raising many questions for sellers. A clarification to the Amazon Communication Guidelines was also posted in November 2019. In this article, we’ll discuss both updates and what they mean for third-party sellers.

How Does Amazon’s Request a Review Button Work?
To send a review request with the Request a Review button, log into your Seller Central account. Go to the Manage Orders page and select the order that you would like to request a review for. Click the order to go to the Order Details page, and you should see the button on the top right side of the page.

When you click the button, Amazon will send a seller feedback and product review request (in the same message) to the buyer for your order. The message will be automatically translated into the buyer's chosen language. You cannot send a follow up message to the same customer after the initial request has been sent. Requests can only be sent from 4-30 days after the order is delivered. Buyers cannot respond to the message. It's worth noting that this is a manual process in which the seller is unable to customize the message that is sent to the buyer. Sellers cannot respond to these messages.

Great news: you can now schedule Request a Review automation using FeedbackFive!

Getting started is easy. Just activate the Amazon Feedback and Review Request Template with any campaign in FeedbackFive. FeedbackFive will then tell Amazon which of your orders to send the request for based on your unique campaign settings. You can set it once and forget it, as FeedbackFive will continue to communicate with Amazon via a secure and authorized connection based on the sending rules you select. Learn more about how to automate Request a Review messages.

• 1:14 - The mindset to overcome an Amazon suspension.
• 5:49 - Primary/secondary Amazon accounts and suspensions.
• 8:25 - Amazon suspensions related to Amazon BSR and promotion manipulation.
• 10:34 - The language involved in terms of rebates and Amazon TOS.
• 16:09 - Intentionally directing customers to favorable places to the seller.
• 17:48 - How Amazon makes calls on what is manipulation and what isn’t.
• 20:43 - The controversial “Super URL” in 2019.
• 22:41 - Search and browse violations.
• 24:56 - Can Amazon detect “search find buy” techniques?
• 27:05 - Can Amazon detect copy/pasted reviews?
• 28:46 - The top 3 reasons Amazon sellers are getting suspended today.
• 35:02 - Amazon customer service.
• 40:05 - Where to find Lesley online.

Amazon customer reviews, we all read them and they definitely can influence our buying decision. All brands want them on their products, but the days of where you were able to incentivize customers to write reviews has gone and it is getting tough to generate customer reviews ‘The Amazon way’. The question is, how can brands solicit customer reviews without risking their selling privileges on Amazon?

Liz Fickenscher Industry Liaison for eComEngine (aka FeedbackFive) gives some tips on how to solicit reviews the correct way to avoid the dreaded account suspension.

• 1:15 - How Ryan became an Amazon external ads expert.
• 5:21 - The process of learning to use Facebook Messenger and Facebook advertisements to enhance Amazon sales.
• 7:50 - Ryan’s recommendation for a single source to best generate traffic to Amazon.
• 10:24 - Good strategies for promoting larger, higher priced items on Facebook ads.
• 16:41 - What is the minimum timespan to allow Facebook ads to implement the proper algorithm for your ads?
• 18:13 - Ryan’s preferred strategy to use Messenger and Facebook ads to get more reviews on Amazon.
• 20:12 - Why does Ryan give away items that are not incentivized?
• 24:12 - Ryan’s take on “black hat” incentivized review campaigns.
• 25:57 - How does Ryan build and nurture audiences to create longer term seller/customer relationships?
• 29:52 - How often and for what reasons does Ryan send out new messages to his subscribers?
• 33:19 - Ryan’s recommendations for how to begin learning about setting up ad campaigns.
• 35:40 - Ryan’s predictions for emerging trends and techniques for Amazon sellers in the future.